略论绿色营销

当今全球环保思潮的冲击和绿色消费的方兴未艾，企业如果沿袭传统的营销方式，必将被淘汰．企业要想生存发展，并在竞争中立于不败之地，必须适应新的形势，改弦易辙，实施绿色营销，以满足人们的无污染、无公害、延年益寿的需求．本文讨论了绿色营销的现状及其对企业发展的影响，并提出了实施绿色营销的战略对策．

Introduction to green marketing

With the constant development of the industrial civilization, the deterioration of the ecological environment day by day, the environmental issue becomes one of the focuses that various countries pay close attention to day by day. Enterprises must take the responsibility in ecological environmental protection as the major maker of the environmental pollution. If enterprises want establish in an unassailable position among market competition in the future, one very effective way is to implement green marketing. This is an effective tactic for enterprises that win the competition advantage in the new century. This text proceeds from traditional marketing, discusses getting green current situation and its impacts on enterprise 's development of marketing, and in terms of environmental protection, has proposed implementing the strategic countermeasure of green marketing