| 基于旅游动机的入境旅游者感知形象和行为特征差异——以苏州市为例 |
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| 引用本文： | 刘昌雪,王金莲,汪德根.基于旅游动机的入境旅游者感知形象和行为特征差异——以苏州市为例[J].资源开发与市场,2010,26(1). |
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| 作者姓名： | 刘昌雪 王金莲 汪德根 |
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| 作者单位： | 1. 苏州职业大学,教育与人文科学系,江苏,苏州,215019
2. 苏州大学,旅游系,江苏,苏州,215021 |
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| 基金项目： | 苏州职业大学人文社会科学基金，江苏省哲学社会科学项目 |
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| 摘 要： | 不同旅游动机所表现出的市场特征差异性,对开发适应市场需求的旅游产品以及促进旅游市场发展具有重要意义。通过市场抽样调查方法,分析苏州市入境旅游者5种旅游动机的旅游细分市场特征差异。结果表明,一是不同旅游动机的游客群体对苏州感知形象差异明显;二是不同旅游动机在旅游信息渠道、出游方式、停留时间和旅游消费等4个方面的旅游行为存在一定差异。最后根据差异性提出科学合理的旅游市场开发措施。
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| 关 键 词： | 旅游动机 感知形象 行为特征 差异 苏州市 |
Different Characteristics of International Segment Tourism Market Based on Motivation——A Case of Suzhou City |
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| LIU Chang-xue,Wang Jin-lian,WANG De-gen.Different Characteristics of International Segment Tourism Market Based on Motivation——A Case of Suzhou City[J].Resource Development & Market,2010,26(1). |
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| Authors: | LIU Chang-xue Wang Jin-lian WANG De-gen |
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| Institution: | LIU Chang-xue1,Wang Jin-lian2,WANG De-gen2 (1.Education , Human Science Department,Suzhou Vocational University,Suzhou 215019,China,2.Tourism Department,Suzhou University,Suzhou 215021,China) |
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| Abstract: | According to the different tourism motivation shown by differences in market characteristics,and to adapt to the demand for the development of tourism products,it had great significance in the development of the tourism market.In this paper,through the market sample investigate methodology,analyzed the international tourists in Suzhou City,and found that there were five tourist motivation differences between the characteristics of the tourism market segments.The results showed the followings:Firstly,tourist... |
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| Keywords: | tourism motivation international tourism market segments difference Suzhou City |
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