“湛茂阳”区域滨海旅游多维生态位及竞合发展策略研究

构建湛江、茂名、阳江3市和谐的滨海旅游竞合关系是粤西滨海旅游协同一体化高质量发展的重要内涵与实现途径。基于2012—2017年“湛茂阳”区域滨海旅游相关统计数据,构建了滨海旅游生态位测评指标体系,运用旅游生态位理论模型综合测评了“湛茂阳”区域滨海旅游生态位宽度、扩充度和重叠度,深入分析了“湛茂阳”区域滨海旅游产业综合竞争力、竞争态势与竞争程度。结果发现:①“湛茂阳”区域滨海旅游生态位宽度呈现“水平低、均衡化”的结构特征,3市滨海旅游产业综合竞争力与影响力弱,旅游综合竞争力从大到小的排序依次为湛江、茂名、阳江。②“湛茂阳”3市滨海旅游综合生态位扩充态势不明显,扩充度水平整体呈现均质化特征,局部存在一定程度的分异。③“湛茂阳”区域滨海旅游生态位重叠度高,旅游竞争激烈,旅游协同合作发展水平与效应较低。最后,从区域滨海旅游生态位的协同、错位、扩充3个视角科学提出了“湛茂阳”区域滨海旅游竞合发展策略。

Research on the Coastal Tourism Multidimensional Niche and the Competition-Cooperation Development Strategies of“Zhanjiang-Maoming-Yangjiang”

Establishing a harmonious coastal tourism competition-cooperation relationship of“Zhanjiang-Maoming-Yangjiang”was an important connotation and realization way of the coordinated and integrated high-quality development of coastal tourism in western Guangdong.Based on the coastal tourism related statistical data of“Zhanjiang-Maoming-Yangjiang”during 2012 to 2017,this paper constructed the coastal tourism niche evaluation index system,and used the tourism niche theory model to comprehensively evaluate the breadth,expansion and overlap of coastal tourism niche of the“Zhanjiang-Maoming-Yangjiang”.This paper deeply analyzed the comprehensive competitiveness,competitive situation and competition degree of the coastal tourism industry in this region.The results showed that:①The characteristics of the niche breadth of coastal tourism in“Zhanjiang-Maoming-Yangjiang”region was“low level and balanced”,the comprehensive competitive ness and influence of coastal tourism industry of the three cities were weak,and the order of comprehensive tourism competitiveness was Zhan jiang,Maoming and Yangjiang from large to small.②The expansion trend of comprehensive niche of coastal tourism in the three cities of“Zhan jiang-Maoming-Yangjiang”was not obvious,the whole area was homogeneous,and there was a certain degree of differentiation in some par ts.③“Zhanjiang-Maoming-Yangjiang”coastal tourism niche overlap was high,tourism competition was fierce,and the level and effect of tourism collaborative development was low.Finally,this paper put forward the coastal tourism cooperation-competition development strategies of“Zhanjiang-Maoming-Yangjiang”from three perspectives of coordination,dislocation and expansion of the coastal tourism niche.