| 游客信息行为对文化遗产旅游难忘体验的作用路径及调节效果--以平遥古城为例 |
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| 引用本文： | 李燕燕,李曼.游客信息行为对文化遗产旅游难忘体验的作用路径及调节效果--以平遥古城为例[J].资源开发与市场,2021(1):79-86. |
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| 作者姓名： | 李燕燕 李曼 |
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| 作者单位： | 山西大学历史文化学院;山西省旅游大数据联合实验室 |
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| 基金项目： | 国家文化和旅游部文化艺术和旅游研究项目信息化发展专项:基于LBS文化路线的系统开发(编号:xxhfzzx201902)。 |
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| 摘 要： | 以平遥古城为例,探究游客信息行为对文化遗产旅游难忘体验的作用路径和异质性的调节效果。结果发现:游客信息行为对文化遗产旅游难忘体验的影响有直接影响和间接影响两条路径;异质性游客在信息对难忘体验的影响上存在显著调节效果;遗产地吸引力通过对游客再访意图的影响完全转化为难忘体验来发挥作用。
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| 关 键 词： | 信息行为 吸引力 旅游难忘体验 异质性 调节效果 |
The Role and Moderate Effect of Tourist Information Behavior on the MTEs of Cultural Heritage Tourism--Taking Pingyao Ancient City as an Example |
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| LI Yan-yan,LI Man.The Role and Moderate Effect of Tourist Information Behavior on the MTEs of Cultural Heritage Tourism--Taking Pingyao Ancient City as an Example[J].Resource Development & Market,2021(1):79-86. |
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| Authors: | LI Yan-yan LI Man |
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| Institution: | (College of History and Culture,Shanxi University,Taiyuan 030006,China;Shanxi Tourism Big Data Union Laboratory,Taiyuan 030006,China) |
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| Abstract: | Based on a survey in Pingyao Ancient City,this study examined the impact of information search on MTEs and to identify differ ences between heterogeneity groups.The results showed that:There were two paths of direct and indirect influence of tourists′information be havior on MTEs in cultural heritage sites.The significant differences were identified in heterogeneous visit groups.The influence of the attrac tiveness of heritage sites on tourists′revisiting intention was completely transformed into MTEs to play the role. |
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| Keywords: | information behavior attractiveness MTEs heterogeneity moderate effect |
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