| 旅游度假区游客忠诚影响机制模式与管理系统的构建与分析 |
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| 引用本文： | 李进,黄翔.旅游度假区游客忠诚影响机制模式与管理系统的构建与分析[J].资源开发与市场,2007,23(9):855-857. |
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| 作者姓名： | 李进 黄翔 |
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| 作者单位： | 华中师范大学,旅游发展研究中心,湖北,武汉,430079 |
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| 摘 要： | 基于对旅游度假区游客忠诚研究意义的认知，创新性地构建了旅游度假区游客忠诚影响机制模式，将游客忠诚影响因子概括为主观变量、客观变量、限制变量三大类，并针对其影响因子尝试建立了游客忠诚管理系统，以期为持续提高度假区游客忠诚度和市场竞争力提供理论依据。
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| 关 键 词： | 游客忠诚 影响机制 模式 管理体系 |
| 文章编号： | 1005-8141（2007）09-0855-03 |
| 修稿时间： | 2007-07-172007-08-19 |
Building and Analysis of Tourist Loyalty Model and Management System at Tourism Resorts |
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| LI Jin,HUANG Xiang.Building and Analysis of Tourist Loyalty Model and Management System at Tourism Resorts[J].Resource Development & Market,2007,23(9):855-857. |
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| Authors: | LI Jin HUANG Xiang |
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| Institution: | Tourist Development - research Centre, Huazhong Normal University, Wuhan 430079, China |
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| Abstract: | This paper set up a tourist loyalty model for tourism resorts based on its significance,and the influencing factors of tourist loyalty could be summarized into three categories:subjective variable,objective variable and restrictive variable.Aimed at the influencing factors,the paper tried to build the management system of tourist loyalty for tourism resorts to ameliorate it so as to achieve sustainable advancement of its tourist loyalty and market competitiveness. |
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| Keywords: | tourist loyalty mechanism model management system |
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