| 旅游产品竞争力分析--以黄鹤楼为例 |
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| 引用本文： | 涂建华,李娟文,朱俊林.旅游产品竞争力分析--以黄鹤楼为例[J].资源开发与市场,2004,20(4):317-318. |
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| 作者姓名： | 涂建华 李娟文 朱俊林 |
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| 作者单位： | 1. 湖北省旅游重点研究基地,湖北,武汉,430062;湖北大学资源环境学院,湖北,武汉,430062
2. 湖北大学资源环境学院,湖北,武汉,430062 |
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| 基金项目： | 湖北省教育厅科研项目，湖北省旅游研究基地资助项目 |
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| 摘 要： | 旅游发展的核心在于旅游竞争力的强弱.为了提升旅游产品的竞争力,利用案例研究方法,以武汉黄鹤楼为例,通过分析比较黄鹤楼与国内同类旅游产品的竞争力状况,揭示黄鹤楼市场竞争的优势与不足,为提高武汉市旅游发展竞争力提供一个研究案例.
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| 关 键 词： | 黄鹤楼 旅游 竞争力 武汉 |
| 文章编号： | 1005-8141(2004)04-0317-02 |
| 修稿时间： | 2004年6月10日 |
Analysis on the Competition of the Tourism Products--An Example of Yellow Crane Tower |
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| TU Jian-hua.Analysis on the Competition of the Tourism Products--An Example of Yellow Crane Tower[J].Resource Development & Market,2004,20(4):317-318. |
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| Authors: | TU Jian-hua |
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| Institution: | TU Jian-hua~ |
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| Abstract: | The competitive capability of tourism industry played a key role in the tourist activities.In order to improve the competitive capability of tourism product,the authors mainly dealt with the comparative competition of the tourist product,by taking an example of Yellow Crane Tower in Wuhan.By comparing Yellow Crane Tower with the similar products in China,the authors clarified the advantages and disadvantages competition of Yellow Crane Tower in the tourism market,which would provide an example for studying the competitive capability of the tourism industry in Wuhan. k |
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| Keywords: | Yellow Crane Tower tourism competition Wuhan |
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