| 黑龙江省入境旅游客源市场结构演变分析 |
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| 引用本文： | 林志慧,马耀蜂,高楠,刘宪锋.黑龙江省入境旅游客源市场结构演变分析[J].资源开发与市场,2012,28(6):547-548. |
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| 作者姓名： | 林志慧 马耀蜂 高楠 刘宪锋 |
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| 作者单位： | 陕西师范大学旅游与环境学院,陕西西安,710062 |
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| 基金项目： | 国家自然科学基金项目“中国典型区域入境旅游流东—西递进空间演化机理研究”(编号:40771058);国家自然科学基金项目“基于客流跟踪的旅华游客目的地意象认知研究”(编号:40901077);西安市社会科学基金项目“西安国际旅游目的地形象体系研究”(编号:10W09) |
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| 摘 要： | 运用转移—份额分析法(SSM)对2000-2009年黑龙江省入境旅游外国客源市场结构演变进行了分析.结果表明:①2000-2005年黑龙江省竞争力和增长率均较小,2005-2009年竞争力有所增强,但结构优势有所下降.②全省入境旅游客源市场结构在不断变化,将13个主要客源国分为兴旺市场、崛起市场、成熟市场和停滞市场,并提出相应的市场营销建议.
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| 关 键 词： | 入境旅游 市场结构 SSM 黑龙江省 |
Analysis on Structure of Inbound Tourism Market in Heilongjiang Province |
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| LIN Zhi-hui
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MA Yao-feng
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GAO Nan
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LIU Xian-feng.Analysis on Structure of Inbound Tourism Market in Heilongjiang Province[J].Resource Development & Market,2012,28(6):547-548. |
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| Authors: | LIN Zhi-hui MA Yao-feng GAO Nan LIU Xian-feng |
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| Institution: | (College of Tourism and Environment,Shanxi Normal University,Xi′an 710062,China) |
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| Abstract: | This article analyzed inbound tourism market structural evolution in Heilongjiang Province based on Shift-share Method(SSM).The results showed that the growth rate and competitiveness of Heilongjiang Province were low during 2000-2005,the competitiveness was rise and the growth rate was high during 2005-2009,but the advantage of structure was decreased,the structure of inbound tourism market was constantly changed. |
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| Keywords: | inbound tourism market structure Shift-share Method Heilongjiang Province |
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