徐州红色旅游资源开发探讨

市场调查与分析显示,红色旅游资源在徐州市旅游资源开发中占据重要地位。徐州红色旅游资源的开发必须坚持高标准与高质量建设、区域合作、政府投资和市场化运作相结合、旅游产品活化四大原则。在徐州红色旅游资源开发战略举措上,建议采取坚持打造精品、加大宣传促销力度和整合徐州文化旅游资源、适时建设“军事文化大观园”三大战略举措。

Study on Tourism Development of Red Resources in Xuzhou

Based on questionnaires and analysis of tourism market,the authours found that red resources played an important role in the development of tourism in Xuzhou.We would follow four principles when utilized the red resources:building tourism spots high quality,cooperating with surrounding regions,making use of the funds from government and capital market,activating red tourism product.Three strategic measures should be put into effect in the future: First,we should build Huai ta spot into an excellent red tourism site in China,at the same time,improving infrastructure facilities of all red tourism spots in Xuzhou;second,we should propagandize for red tourism by every means;third,we should integrate red resources and other cultural resources and prepare to build a martial theme park in Xuzhou.