基于层次分析法的南疆旅游纪念品价值评价

南疆地处新疆天山以南,旅游纪念品资源丰富,有鲜明的地方特色和独特的民族风格,但现有旅游纪念品开发深度不够,影响了游客旅游质量.利用层次分析法（AHP）对南疆旅游纪念品资源价值、商品属性和市场潜力进行评价,认为资源价值在旅游纪念品评价中权重最高,商品属性和市场潜力是影响纪念品价值的重要因素,并针对评价体系和综合评价结果对南疆旅游纪念品进行价值分析.

Assessment on Value of Tourism Souvenirs in Southern Xinjiang Based on AHP

Southern Xinjiang was in the south regions of Tianshan Mountains. There were rich in resources of tourism souvenir which possessed distinctive local feature and unique ethical style. The depth of tourism souvenirs exploration did not math the potential it had, which reduced the tourism quality. This paper made quantitative assessment on the resources valuation, commodity property and market potential of tourism souvenirs in southern Xinjiang based on analytic hierarchy process（AHP）. The authors considered that the weight score of resources valuation was higher than the other parts, the commodity property and market potential was the crucial factors of tourism souvenirs. This paper proposed some exploitation suggestions of tourism souvenirs on the assessment model and results.