九华山旅游竞争力提升研究

九华山是我国以佛教为主要特色兼有自然山岳风光的国家级重点风景名胜区。近几年来,九华山旅游业发展迅速,在资源、生态、区位和宗教旅游方面具有一定的旅游竞争优势,但在市场营销、旅游形象、基础设施、服务质量、景区景点开发等方面仍存在不少问题。要提升九华山旅游竞争力,就必须打造品牌形象、提高知名度、改善基础设施、加强人才培养、创新旅游项目和整合旅游资源等。

Study on Improving Competitive Power of Jiuhua Mountain Tourism

The Jiuhua Mountain was a national important scenic region which characteristic were buddhism and natural mountain scene.In the last years,the development of tourism was very prompt,and Jiuhua Mountain had competitive advantage of tourism in some degree,such as resource,zoology,location and religious tourism,et al.However,it had some disadvantages including marketing,tourism image,infrastructure,service quality,exploitation of tourism resources,et al.The way of improving competitive power of the Jiuhua Mountain tourism included:shaping brands images,improving reputation degree,amending infrastructure,strengthening person with ability cultivated,innovating tourism items and integrating tourism resource,et al.