| 青年旅游者乡村旅游消费行为实证分析——以成都市为例 |
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| 引用本文： | 钟诚,朱创业,肖晓,马硕言,章琳云.青年旅游者乡村旅游消费行为实证分析——以成都市为例[J].资源开发与市场,2010,26(5):475-476,480. |
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| 作者姓名： | 钟诚 朱创业 肖晓 马硕言 章琳云 |
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| 作者单位： | 成都理工大学,地球科学学院,四川,成都610059 |
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| 基金项目： | 四川省教育厅项目，成都理工大学研究基金 |
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| 摘 要： | 国内不少文献对乡村旅游消费者行为做了实证研究,但专门针对某一年龄群体的研究却不多。事实上,不同年龄的旅游消费者的心理特征有很大的差别,表现出不同的旅游消费行为。以成都城郊乡村旅游地为例,采用问卷调查和现场访谈结合的方法,从出游意愿、时空行为、出游方式、消费行为和旅游偏好等方面对18—30岁的青年旅游者消费行为做了详细分析,试图发现青年旅游者的消费行为规律,提出开发青年旅游者乡村旅游市场的建议。
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| 关 键 词： | 旅游消费行为 青年旅游者 乡村旅游 成都 建议 |
A Empirical Study on Tourism Consumption Behavior of Young Tourists in Rural Tourism——Taking Chengdu City as an Example |
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| ZHONG Cheng,ZHU Chuang-ye,XIAO Xiao,MA Shuo-yan,ZHANG Lin-yun.A Empirical Study on Tourism Consumption Behavior of Young Tourists in Rural Tourism——Taking Chengdu City as an Example[J].Resource Development & Market,2010,26(5):475-476,480. |
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| Authors: | ZHONG Cheng ZHU Chuang-ye XIAO Xiao MA Shuo-yan ZHANG Lin-yun |
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| Institution: | ZHONG Cheng,ZHU Chuang-ye,XIAO Xiao,MA Shuo-yan,ZHANG Lin-yun(College of Earth Science,Chengdu University of Technology,Chengdu 610059,China) |
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| Abstract: | The research was done in rural tourism regions of Chengdu's suburb areas.Based on the survey and interviews,this paper analyzed the tourism consumption behavior of young tourists,age 18-30,such as tourism wills,space-time behavior,tourism preference and so on.Some suggestions for developing young tourists rural tourism market were proposed. |
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| Keywords: | tourism consumption behavior young tourists rural tourism Chengdu suggestions |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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