大众参与旅游节庆的影响因素研究

根据前人的研究成果、专家意见以及因子分析的结果,得到旅游节庆主题因素、旅游节庆文化因素、游客的现场感知因素、举办者的因素和外围环境因素5方面共19项影响大众参与度的因素;采用层次分析法给出了此19项因素的影响力排序,各个影响因素按照影响力的大小可为分3个等级,并用模糊评判法对“中国湖州国际湖笔文化节”的大众参与度进行了综合评价,分值为60．6778。

Study on Influencing Factors of Mass's Participation in Tourist Festivals

According to the former research results,the advice of some experts and the results of the factor analysis,there were five aspects,altogether including 19 factors.The influencing power of each factor was drawn through AHP,which could be divided into three classes due to the size of the influencing power.Finally a case study of "the Pen and Culture Festival in Huzhou of China"was carried out through FCE,getting the mark of the masses' participation,60.6778.