旅游市场信息不对称的状况及对策研究

旅游市场信息不对称现象具有特定的表现形式,它不仅造成了旅游市场的不正当竞争,而且对旅游者权益造成了极大的危害。改善旅游市场信息不对称现象,是规范旅游市场、维护良好市场秩序、促进旅游业健康发展的保证。从市场信息不对称的状况入手,立足于对旅游地、旅行社和旅游者三方信息不对称的客观现实,分析了信息不对称的表现形式及其危害,重点研究了如何改善旅游市场信息不对称现象。

Present Situation of Information Asymmetry on Tourism and Countermeasures

Tourism market information asymmetry phenomenon had a specific form of expression,it was not only caused the unfair competition in tourism market,but also seriously infracted the rights and interests of tourists.Improving tourism market information asymmetries,it was a guarantee to regulate the tourism market,maintain a good market order and promote the healthy development of the tourism industry.From the situation of asymmetry information in tourism market and basing on the tourism resorts,travel agencies and travellers'objective reality of asymmetric information,this paper analyzed of manifestation and its harm information asymmetry,focused on how to improve the status quo of asemmetry information in tourism market.