湖南西部地区漂流旅游开发探讨

湖南省西部地区开展漂流旅游的自然条件良好，是全国率先开展漂流旅游的地区，已经开发出一批有影响力、较为成熟的漂流产品，成为湘西地区旅游产品系列中的骨干。但周边地区同类产品很多，竞争十分激烈。湘西地区漂流旅游持续发展策略是：提升漂流旅游品牌、整合区域旅游资源、加强宣传促销、加强漂流旅游安全保障、加强漂流河段区域生态环境保护。

Study on Development of Drift Tourism in Western Hunan Province

It had a good of nature condition of the development drift tourism in the Western Hunan Province. It was the first to develop the drift tourism, and it was in a good of the developing situation. It was developed a lot of the influential, riper drift products, tiffs products were become the backbone of the tourism product series in the Western Hanan Province. But there was more products of the same kinds in the periphery regions, it was very fierce competition for markets, and it was the tactics of the drift tourism sustainable development to promote the drift tourism brand, to conform the regional tourism resource, to strengthen the propaganda promotion, to strengthen the safe of the drift tourism, to strengthen the eeo - environment protection of the drift fiver section in the Western Hunan Province.