旅游规划中的目的地竞合分析——以芜湖市为例

经过多年旅游开发实践的驱动，我国旅游规划工作有了长足发展，但目前仍存在旅游规划模式化，忽视规划区的“地方性”，缺乏规划区的区际与区内旅游空间竞争与合作关系研究等，使规划区功能、产品、市场等定位不准，策划的项目与周边区域雷同等问题突出。在旅游规划中加强目的地竞合分析是寻求目的地特色、准确定位、优化线路、创新产品体系等的前提和重要、有效的技术手段。阐述了旅游目的地竞合分析的内容和方法，并以芜湖市为例，对芜湖市的区内和区际旅游空间竞合进行分析，提出了芜湖市旅游功能定位、战略目标与空间布局。

Cooperation-competition Analysis of Destination on Tourism Planning——A Case Study of Wuhu

After many years of development,tourism planning in our country developed quickly.But there still existed some problems as patterning,ignoring the local characteristics of district and lack of cooperation and competition study of tourism space in and outside the district,etc.All this resulted in improper orientation in function,products and market of the district,and items designed were similar to nearby districts.The authors proposed that it was effective to emphasize the analysis of destination cooperation-competition in order to find out characteristic of destination,proper orientation,etc.This paper put forward the contents and methods of analyzing cooperation-competition in tourism destination.Then taking Wuhu as an example,the authors made cooperation-competition analyses,and accordingly proposed Wuhu's tourism orientation,stratagic goals and space composition.