Differentiation of determinants of low-cost and high-cost recycling

The bulk of research on recycling has been devoted to disentangling factors that affect it. Based on the low-cost hypothesis, we suggest that psychological factors differentially influence behaviors that are relatively less costly to perform compared to behaviors that are more costly to perform. Recycling has often been viewed as low-cost behavior, neglecting that recycling in different waste categories may vary in cost. The aim of the present study was to apply and extend the low-cost hypothesis by investigating whether beliefs about environmental consequences, knowledge, and norms differentially affect low-cost and high-cost recycling. A survey of 418 participants showed that knowledge, social norms, and personal norms were related to both low-cost and high-cost recycling, but the relation was significantly stronger for high-cost recycling. Personal norms partially mediated procedural knowledge and social norms in both low-cost and high-cost recycling. The findings emphasize the need to regard recycling as a multiform behavior and to analyse its determinants separately for different waste categories.