Design training and aesthetic evaluation: An intergroup comparison

A number of studies have observed differences in the evaluation of visual, aesthetic stimuli between those with and without professional training in art and design. If exposure to design training underlies such differences it follows that evidence of training effects should be observable when comparing subjects at different stages of design training, and not observable when comparing subjects at different stages of non-design training. In addition, this evidence should be consistent with directional predictions. The study reported in this paper investigated this question using a sample of 192 trained and untrained subjects in an evaluative task. Subjects were from two departments (Design and Computer Studies) of the same educational establishment and comprised balanced groups of lecturers, 1st, 2nd and 3rd year undergraduate students. The results obtained demonstrated evaluative differences and patterns of association both within and between the subject groups consistent with a training hypothesis.