An information–motivation–behavioral skills assessment of curbside recycling behavior

Despite annual increases in the amount of material solid waste (MSW) that is recycled in the United States, the overall amount of MSW generated continues to increase. In an effort to identify and test specific predictors of curbside recycling behavior, the current study adapted the empirically validated Information–Motivation–Behavioral Skills model (IMB), traditionally used to predict personal health behavior, to explain curbside recycling behavior. Using structured computer assisted telephone surveys with two random community samples; structural equation models indicated that the IMB model significantly predicted curbside recycling. Data from the current study provides specific information about critical psychosocial determinants of curbside recycling behavior and public policy implications.