The effects of social desirability on self-reported environmental attitudes and ecological behaviour

There are several claims in the literature that social desirability concerns affect people’s response to self-reported measures of environmental attitudes and ecological behaviour. However, only a few empirical studies have indirectly evaluated the impact of social desirability on environmental issues measures, and those who did have found only a low impact. This article describes two studies that explicitly address whether socially desirable responding has direct and moderating effects on self-reported environmental attitudes and ecological behaviour. Results from correlational and moderated multiple regression analyses from both studies showed that social desirability had only a weak direct effect on environmental attitudes (but not ecological behaviour), and had no moderating effect on the environmental attitudes–ecological behaviour relationship. Implications of these findings for research on environmental issues are discussed.

Taciano L. MilfontEmail: