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The effect of information on public acceptance – The case of water from alternative sources |
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| Authors: | Sara Dolnicar Anna Hurlimann Long Duc Nghiem |
| Institution: | 1. Marketing Research Innovation Centre, School of Management and Marketing, Faculty of Commerce, University of Wollongong, Northfields Ave, NSW 2522, Australia;2. Faculty of Architecture, Building and Planning, University of Melbourne, Victoria 3010, Australia;3. School of Civil Mining and Environmental Engineering, Faculty of Engineering, University of Wollongong, Northfields Ave, NSW 2522, Australia |
| Abstract: | This study aims to provide conclusive evidence that information about water from alternative sources increases public acceptance. We conducted an experiment with 1000 Australian respondents asking them about their acceptance of recycled and desalinated water for a range of purposes under two conditions: 1) no information provided and 2) information about the production process provided. Results indicate that – both for desalinated and recycled water – the stated likelihood of use increases significantly if people are provided with information about the production process. This has major implications for public policy makers indicating that providing factual information (as opposed to persuasive campaigns) will increase public support of water augmentation projects. |
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