Metrics,decisions, and strategies: Environmental performance measurement in the electric utility industry

The twin challenges of increased competition and environmental consciousness are causing companies in the utility industry to re-examine their methods for measuring environmental performance. A new paradigm is emerging which has already appeared in other industries—treating environmental quality as a potential source of profitability and competitive advantage. This article discusses how utilities and industrial companies can develop an environmental performance measurement framework, integrate it into their strategic and operating business practices, and use it for evaluation of alternative environmental strategies.