苏州国际旅游节城市旅游效应研究与思考

现代节庆活动发展迅速,有效塑造了城市旅游形象,促进了城市旅游业的发展。以苏州国际旅游节为例,对历届苏州国际旅游节进行了初步梳理和分析,利用相关数据,对其产生的旅游经济效应、社会文化效应和环境效应进行了综合评价,认为苏州国际旅游节成功塑造了苏州的城市形象,刺激了苏州旅游业发展,有利于苏州旅游资源的有效整合。当前苏州国际旅游节在运营模式、主题创新和当地居民参与度等方面还存在一些问题,对此进行了思考并提出改进建议,以期更好地发挥苏州国际旅游节的整体旅游效应。

Study and Thought on Tourist Effect of Suzhou International Tourism Festival

The prosperous of modern festival effectively developed the city image, and promoted the development of urban tourism. Using the ase of Suzhou International Tourism Festival, this paper collected the relevant data and analyzed its effects on economic, social cultural and environmental. From the major tourism statistical indicators of Suzhou from 1998 to 2011, the effects could be witnessed that this festival successfully developed the city tourism image and effective｜y stimulated the tourism industry in Suzhou. Meanwhile, there were some problems on the operating mode, innovation of theme positioning, and the participation of local residents. The relative suggestions were given to improve the better overall tourism effects of Suzhou International Tourism Festival.