古城旅游地旅游影响的居民感知研究——以黄山市歙县徽州古城为例

古城旅游地是独具中国传统魅力的重要旅游目的地，而古城居民是古城生命力之所在。以黄山市歙县徽州古城为案例地，运用因子分析法，提取了古城居民感知的3个积极影响公因子和2个消极影响公因子，通过均值的比较，分析了居民对旅游影响的总体感知与态度。在此基础上，采用Bonferroni多变量协方差分析法（MNOVA）进一步分析不同细分居民群体对旅游影响感知的差异，展望了未来居民利益诉求的转变方向，以期为政府部门、旅游管理部门、旅游规划部门提供有益参考，促进古城旅游业的可持续发展。

Study on Residents＇ Perceptions on Tourism Impacfs at Ancient Cities Destinations --A Case of Hulzhou Ancient City in Shexian County, Huangshan City

Using the method of factor analysis,this paper identified 3 positive main factors and 2 negative main factors about the residents＇ perceptions in Huizhou Ancient Cities in Shexian County, Huangshan City. Then, the means method was used to compare the general perceptions and attitudes of residents. Under the basis of this, Bonferroni multivariate analysis of variance （MNOVA） was used to investigate differences in the detailed residents＇ groups.At last,the authors prospected the change direction of residents＇ demands.The research would give an useful reference to governments, tourism bureaus and tourism planning departments, and improve the tourism sustainable development of ancient cities in the future.