Local hegemonies resisting a green shift and what to do about it: the introduction of a regional park in southern Norway

In the Lister region in the southern part of Norway, attempts are currently being made to facilitate for a green shift. The paper discusses two different approaches towards such a challenge. The first is procedural, where success or failure hinges on the methods applied in the effort to convince locals to incorporate climate considerations. The alternative is to reflect upon how a green ideology blends into pre-existing ideological elements in the region. It is claimed that an important reason for the failure so far to place the environment at the core of regional development, is that too much emphasis has been put on the first approach, on procedure and dialogue, whereas few efforts have been made to understand the structure of the discursive terrain in the region. What prevents a green shift has less to do with methods and is more connected to the dominance of a logic of economic growth and the fact that locals are confident that nature is already dealt with in a sensible manner. The conclusion is that we need to understand what people are concerned about and what prevents them to change, before we start telling them how to think and do development.