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Modeling the predictors of consumers’ online purchase intention of green products: the role of personal innovativeness and environmental drive |
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| Authors: | Chauhan Hemant Pandey Ashutosh Mishra Saurabh Rai Shashi Kant |
| Institution: | 1.Graphic Era Hill University, Dehradun, India ;2.FORE School of Management, New Delhi, India ;3.Department of Management Studies, Indian Institute of Information Technology Allahabad, Prayagraj, India ; |
| Abstract: | Environment, Development and Sustainability - Our society faces mounting pressure regarding the necessity of green consumption as issues related to the environment will likely become a severe... |
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| 本文献已被 SpringerLink 等数据库收录！ | |