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Impact of green trust and green perceived quality on green purchase intentions: a moderation study |
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| Authors: | Wasaya Allah Saleem Muhammad Abid Ahmad Jamil Nazam Muhammad Khan M Mohsin Ali Ishfaq Mohammad |
| Institution: | 1.Department of Management Sciences, COMSTAS University Islamabad, Vehari Campus, Vehari, Pakistan ;2.Griffith Business School, Department of Tourism, Sport and Hotel Management, Nathan Campus, Griffith University, 170 Kessels Rd, Nathan, Brisbane, QLD, 4111, Australia ;3.Asia Pacific College of Business and Law, Charles Darwin University, Casuarina, Australia ;4.Institute of Business Management Sciences, University of Agriculture, Faisalabad, Pakistan ;5.Department of Management Sciences, NUML Multan Campus, Multan, Pakistan ; |
| Abstract: | Environment, Development and Sustainability - The current study explores the role of green trust, green perceived risk and green perceived quality in changing green purchase intention.... |
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