技术感知对农户生物农药采用行为的影响研究

生物农药的环境友好特性使其逐渐成为农业绿色发展中的重要技术。关注农户对生物农药的采用行为，将有利于生物农药的推广并推动农业绿色发展。因此，利用湖北省388户微观农户调查数据，应用Binary logistic模型讨论了技术感知对农户生物农药采用行为的影响，并进一步将技术感知细分为“技术获取感知”和“技术服务感知”两大类，探究内部与外部、过程与结果等不同层面技术感知对农户采用行为影响的差异性。实证结果表明：技术服务感知在农户生物农药采用决策中发挥了重要作用，且不同技术服务主体作用强度依次为：政府>农民专业合作社>农技推广组织，而技术获取感知对农户的采纳决策影响较小。据此，文章提出了旨在推进农户采纳生物农药的相关建议。

Technology Perception and Biological Pesticides Adoption

The environmentally friendly characteristic of biological pesticides has become an important type of technologies in the green development of agriculture. Paying attention to farmers’ adoption of biological pesticides is of great significance in promoting biological pesticides and the green development of agriculture. Therefore, this paper employed the Binary Logistic model with the 388 samples of Hubei province, to explore the impact of personal technology perception on farmers’ adoption behaviors of biological pesticides by grouping technology perception into technology acquisition perception and technology service perception. The results showed that, the technology perception had a significant impact on their adoption behaviors. Generally speaking, technology service perception played an important role in farmers’ adoption behaviors, and the sequence of impact intensity was perception of government technology service, perception of professional cooperatives’ technology service, perception of technology service from agricultural technology-promotion organizations. However, technology acquisition perception had little influence on farmers’ adoption behaviors. Based on the findings, related recommendations are proposed to promote farmers’ adoption of biological pesticides.