基于加权TOPSIS法的旅游资源区际竞争力比较研究

旅游资源是旅游活动的客体，是旅游业赖以生存和发展的物质基础和前提条件。现有旅游资源区际竞争力的比较研究中，主要采用指数法、位序得分法和专家打分排序，主观因素影响过大。TOPSIS法是一种多属性决策方法，基本原理是通过构造决策问题中的各指标最优解和最劣解，计算比较对象贴近最优解和远离最劣解的程度，给出比较对象的优劣排序，作为决策判据，此方法可减少人为因素的干扰，提高评价结果的可靠性和可信度。首先阐述加权TOPSIS法，其次依据旅游资源的属性，构建旅游资源区际竞争力比较指标体系，在此基础上以长江三角洲16个城市为例，进行旅游资源区际竞争力实证研究。结果表明，地区间旅游资源存在较大的差异，苏州、杭州的旅游资源竞争实力最强，泰州、南通实力最弱。

COMPARATIVE ANALYSIS ON REGIONAL COMPETITIVENESS OF TOURISM RESOURCES BASED ON WEIGHTED TOPSIS METHOD——A CASE STUDY OF THE YANGTZE RIVER DELTA

The tourist resources are the object of tourism activity,which are the material base and precondition 〖JP〗for existence and development of tourism.There are mainly the index method,the rank score method and the expert scoring in comparative analysis of regional competitiveness of tourism resources,which methods are comparatively influenced by subjective factors.The TOPSIS (Technique for order preference by similarity to ideal solution) method is a multiple attribute decision making method to identify solutions from a finite set of alternatives based upon the concept that the chosen alternative should have the shortest distance from the positive ideal solution and the farthest distance from the negative ideal solution.In this paper, firstly,the TOPSIS method and how to define the weight by information entropy were introduced.Then,the index system of regional competitiveness of tourism resources was built according to the attribute of tourism resources.Based on the weighted TOPSIS method,the regional competitiveness of tourism resources of 16 cities in the Yangtze River Delta was studied.The analysis results indicate that there is much difference among the 16 cities in tourism resources competitiveness.Suzhou and Hangzhou are the strongest competitive,however,Taizhou and Nantong are the weakest.The conclusion indicates that the weighted TOPSIS method could be applied to the comparative analysis on regional competitiveness of tourism resources,and can reduce the subjective influence and improve the reliability of evaluation results