Increasing Local Salience of Climate Change: The Un-tapped Impact of the Media-science Interface

ABSTRACT

The media play a vital role in framing the narrative on climate change, however little work exists to assess the extent to which local media outlets increase public engagement on climate change through interaction and engagement with local academics. As temperatures rise and concerns mount that we have passed the tipping point, local media play a potentially critical role in communicating how climate change exacerbates their impact. Based on a review of extant literature on this topic, and a small pilot email survey, this article argues that scientists could be more active in increasing local salience of climate change by building trusted relationships with local media. Coverage of science in the media could benefit from closer engagement with local scientists as environmental stories often get more coverage in local media (compared to national media) which constitute an important source of knowledge on climate change. This would enable constructive discussions between local media and scientists, better translation of science to publics, increased awareness and interest of science production locally, and ultimately creating a trusted intermediary in the science-public interface.     

Beyond Counting Climate Consensus

Several studies have been using quantified consensus within climate science as an argument to foster climate policy. Recent efforts to communicate such scientific consensus attained a high public profile but it is doubtful if they can be regarded successful. We argue that repeated efforts to shore up the scientific consensus on minimalist claims such as “humans cause global warming” are distractions from more urgent matters of knowledge, values, policy framing and public engagement. Such efforts to force policy progress through communicating scientific consensus misunderstand the relationship between scientific knowledge, publics and policymakers. More important is to focus on genuinely controversial issues within climate policy debates where expertise might play a facilitating role. Mobilizing expertise in policy debates calls for judgment, context and attention to diversity, rather than deferring to formal quantifications of narrowly scientific claims.     

Climate Change Coverage in Greek Newspapers: 2001–2008

This paper's aim is to identify the debate and document the coverage of climate change (CC) in the Greek national press and to assess to what extent this reporting exhibits the traits anticipated by the “polarized pluralist” character of the Greek “media system.” In order to do this, we analyzed articles published in three Greek quality newspapers (Kathimerini, Ta NEA, and Eleftherotypia) over the period 2001–2008 (N =2072). Our findings suggest a mixed picture: the Greek media debate is characterized by consensus on the anthropogenic causes of CC and on the promotion of renewable energy sources as a means for tackling Greek CC-related emissions. However when examining more specific/controversial CC-policy decisions, there is less evidence supporting a close link with the national character of Greek media reporting, with newspapers appearing to align themselves along partisan lines.     

Strategic Framing of Climate Change by Industry Actors: A Meta-analysis

This study uses framing theory to analyze 38 studies on industry actors' climate change communication between 1990 and 2010. It identifies three consecutive phases, each characterized by one dominant master frame: in the early and mid-1990s the US fossil fuel and coal industry pushed the frame of scientific uncertainty. With the rundown to the Kyoto negotiations in 1997, the strategy shifted toward the socioeconomic consequences of mandatory emission reductions, particularly in the USA and Australia. At the same time, European industry actors started to promote industrial leadership in a climate protection, which today dominates across all the world regions. The study discusses potential triggers for the regional differences as well as the implications for further research.     

The Effects of Discussion of Familiar or Non-Familiar Information on Opinions of Anthropogenic Climate Change

ABSTRACT

The study found that encountering new information in an online chat rather than information that participants already knew and were familiar with was more likely to reduce support for the view that climate change is due to anthropogenic causes, even though the majority of the presented information supported anthropogenic causes. Participants reported feeling more competent and knowledgeable about the topic and felt less ostracized from others in the chat when participants were already familiar with information others discussed than when information discussed by others in the chat was new information. However, they viewed other chat members as more competent and knowledgeable when those others mentioned new information. Results are discussed within knowledge deficit model of science communication and the bias for common information.     

“Stop Blaming the Cows!”: How Livestock Production is Legitimized in Everyday Discourse on Facebook

In 2016, Swedish climate reporting declined in quantity and shifted focus somewhat from climate change as such to the harmful climate impacts of meat consumption. The latter prompted discussions in social media—an increasingly important forum for public debate but infrequently studied in environmental communication research. Despite strong evidence that a meat and dairy-based diet is harmful for the environment, meat consumption is increasing, and this qualitative study aims to—through the lens of social representation theory—contribute knowledge about how livestock production is legitimized in everyday discourse on Facebook. The article identifies representations that legitimize livestock production through polarization between (1) livestock production and other (environmental) issues, (2) environmentally “good” and “bad” countries, and (3) “reliable” and “unreliable” information. It concludes by discussing the influence of national ideology on the legitimization of livestock production and the potential of social media to counter the post-politicization of environmental issues.     

Eating Meat and Climate Change: The Media Blind Spot—A Study of Spanish and Italian Press Coverage

There is strong evidence that a meat and dairy-based diet is a very important contributor to climate change. However, the correlation between the production and consumption of livestock and anthropogenic climate change has received minimal media coverage. The literature for English-speaking countries shows a sort of media blind spot for meat in that the news media barely address, or do not address, the responsibility of individuals' dietary choices with regard to this issue. In this paper, we provide data for press coverage in Southern Europe from a sample of the top 10 Spanish and Italian newspapers for a seven-year period (2006–2013). Data from our samples correlate with findings from previous studies. However, our comparative study suggests that there are also meaningful differences between both countries studied while their alleged Mediterranean dietary background makes no difference in terms of ethical or dietary sensitivity.     

Canadian Weathercasters’ Current and Potential Role as Climate Change Communicators

ABSTRACT

Climatologists worldwide are calling for urgent action to manage climate change, but public engagement remains a significant challenge. This lack of engagement is often attributed to psychological distance: climate change is perceived as something happening far away, to other people, or in a hypothetical future. TV weathercasters are ideally situated to communicate the geographically and temporally proximate impacts of climate change and increase public engagement. This study explores the status of climate change reporting amongst weathercasters in Canada, where no such research has been conducted. The respondents suggested that many, but not all, weathercasters are engaged with climate change and interested in presenting local, climate-related content; however, their on-air climate change communication behavior is highly limited. This analysis builds on research conducted with American weather broadcaster by indicating that Canadian weathercasters share their potential as effective climate change communicators, but are highly uncertain about their capacity to support this role.     

Climate Change in the Media: Poland’s Exceptionalism

Poland is the largest hard coal producer in the European Union (EU), and remains very dependent on coal for its energy. Despite the significant long-term implications of EU mitigation policies for the Polish economy, coverage of climate change and policy in the Polish media remains very low. This study of the coverage both in print media and on television of the 2013/2014 Assessment Reports by the Intergovernmental Panel on Climate Change shows that the volume of coverage in Poland was much lower than in other European countries. The article explores possible reasons for the “exceptionalism” found in the Polish media.     

The Voice of Science on Climate Change in the Mainstream Turkish Press

This study aims to explore how the Turkish press represents the discourse of climate change scientists. This is achieved by analyzing climate change-related articles that quote scientists, directly and indirectly, in two Turkish mainstream newspapers (N = 132, 7 years). The Turkish case illustrates how scientific rhetoric is used for presenting climate change as a matter of concern in an industrializing country. The analysis suggests that climate science is portrayed as an un-discussed authority. News articles rely on data about the disturbance of species and the state of the natural environment to provide proof of global warming, by which they produce an implicit moral imperative. The articles also portray the worst threats and challenges—those pertaining to human society—as residing mostly in the future. We conclude by discussing the implications of the use of a projected future to convey a discourse emphasizing the alarming risks associated with climate change.