Valuation of National Park System Visitation: The Efficient Use of Count Data Models, Meta-Analysis, and Secondary Visitor Survey Data

The National Park Service (NPS) currently manages a large and diverse system of park units nationwide which received an estimated 279 million recreational visits in 2011. This article uses park visitor data collected by the NPS Visitor Services Project to estimate a consistent set of count data travel cost models of park visitor willingness to pay (WTP). Models were estimated using 58 different park unit survey datasets. WTP estimates for these 58 park surveys were used within a meta-regression analysis model to predict average and total WTP for NPS recreational visitation system-wide. Estimated WTP per NPS visit in 2011 averaged $102 system-wide, and ranged across park units from $67 to $288. Total 2011 visitor WTP for the NPS system is estimated at $28.5 billion with a 95% confidence interval of $19.7–$43.1 billion. The estimation of a meta-regression model using consistently collected data and identical specification of visitor WTP models greatly reduces problems common to meta-regression models, including sample selection bias, primary data heterogeneity, and heteroskedasticity, as well as some aspects of panel effects. The article provides the first estimate of total annual NPS visitor WTP within the literature directly based on NPS visitor survey data.     

An Interpretive Study of Yosemite National Park Visitors’ Perspectives Toward Alternative Transportation in Yosemite Valley

The National Park Service (NPS) is increasingly focusing on alternative transportation systems in national parks to address environmental and social problems arising from a historical reliance on personal automobiles as the primary means of visitor access. Despite the potential advantages, alternative transportation may require a reorientation in the way that Americans have experienced national parks since the advent of auto-tourism in the early twentieth century. Little research exists, however, on visitor perspectives towards alternative transportation or the rationale underlying their perspectives. It remains unclear how transportation systems affect visitors’ experiences of the park landscape or the factors influencing their travel behavior in the parks. This report presents an interpretive study of visitor perspectives toward transportation management in the Yosemite Valley area of Yosemite National Park, California. Qualitative analysis of 160 semi-structured interviews identified individual psychological factors as well as situational influences that affect visitors’ behavior and perspectives. Individual psychological factors include perceived freedom, environmental values and beliefs, prior experience with Yosemite National Park and other national parks, prior experience with alternative transportation in national parks, and sensitivity to subjective perceptions of crowding. Situational factors included convenience, access, and flexibility of travel modes, as well as type of visit, type of group, and park use level. Interpretive communication designed to encourage voluntary visitor use of alternative transportation should focus on these psychological and situational factors. Although challenges remain, the results of this study suggest approaches for shaping the way Americans visit and experience their national parks to encourage environmental sustainability.     

The Effects of Local Ecological Knowledge, Minimum-Impact Knowledge, and Prior Experience on Visitor Perceptions of the Ecological Impacts of Backcountry Recreation

An on-site visitor survey instrument was developed to examine visitor perceptions of resource impacts resulting from backcountry hiking activities. The survey was conducted in the Bear Lake Corridor of Rocky Mountain National Park, CO and examined visitor characteristics that may influence visitor perceptions of specific resource conditions. Findings indicate that visitors are more perceptive of recreation-related resource impacts that are the result of undesirable behavior and, while visitors do perceive resource impacts, visitors tend to be more affected by crowding. Factors such as local ecological knowledge and knowledge of minimal-impact practices positively influence visitor perceptions of resource impacts. These findings support the use of visitor education on ecological knowledge and minimum-impact as a means of increasing visitor awareness of recreation impact issues.     

Visitor impact on backcountry campsites in the Great Smoky Mountains

Over the last decade the Great Smoky Mountains National Park (GSMNP) has experienced a tremendous increase in visitation, especially in backcountry camping. In 1976 there were an estimated 117,500 backcountry visitor nights, with a peak of 16,865 visitor nights in April. The high use season extends from March to October. Visitation tends to be concentrated in certain sections of the park and at specific sites. The Appalachian Trail, which includes about 8 percent of the maintained trail mileage, carried 32 percent of the visitor nights in 1976.Campsite disturbance is also concentrated in specific sites and sections of the park. Maximum camping disturbance per km of maintained trail was 3,400 m² for the sites on the Appalachian Trail. Shelter sites have more visitation per site and more total disturbance per site than open campsites, but shelters tend to have less intensive disturbance, such as bare soil, because they concentrate trampling impacts. Visitation levels were strongly correlated with disturbances such as bare soil at open campsites. Visitation was significantly correlated to the number of firepits at shelter sites but not to other types of disturbance. Regressions indicate that for each additional visitor night at a site (annual average), one can expect an additional 9 m² of total disturbance and 1 m²of bare soil. The distance of a site from the nearest road was not significantly correlated with damage or visitation. Elevation was correlated to visitation levels, especially in the case of the shelters. More legal sites and large illegal sites are in mesic forest types. Illegal camping accounted for 10 percent of the total camping disturbance.The data imply that the suggested removal of shelters will require redistribution of visitor use or replacement developments, such as tent platforms, in order to mitigate damage. Zone camping is a possible alternative but presents difficulties because campers may concentrate in certain plant communities and topographic positions.     

Who Visits a National Park and What do They Get Out of It?: A Joint Visitor Cluster Analysis and Travel Cost Model for Yellowstone National Park

Yellowstone National Park visitor data were obtained from a survey collected for the National Park Service by the Park Studies Unit at the University of Idaho. Travel cost models have been conducted for national parks in the United States; however, this study builds on these studies and investigates how benefits vary by types of visitors who participate in different activities while at the park. Visitor clusters were developed based on activities in which a visitor participated while at the park. The clusters were analyzed and then incorporated into a travel cost model to determine the economic value (consumer surplus) that the different visitor groups received from visiting the park. The model was estimated using a zero-truncated negative binomial regression corrected for endogenous stratification. The travel cost price variable was estimated using both 1/3 and 1/4 the wage rate to test for sensitivity to opportunity cost specification. The average benefit across all visitor cluster groups was estimated at between $235 and $276 per person per trip. However, per trip benefits varied substantially across clusters; from $90 to $103 for the “value picnickers,” to $185–$263 for the “backcountry enthusiasts,” $189–$278 for the “do it all adventurists,” $204–$303 for the “windshield tourists,” and $323–$714 for the “creature comfort” cluster group.     

Evaluation of the Environmentalist Dimension of Ecotourism at the Dadia Forest Reserve (Greece)

Environmental education and financial support of nature conservation are considered among the primary components of the environmentalist dimension of ecotourism. The potential of environmental education calls for enhancing visitor environmental knowledge and prompting change of visitor behavior. The present study addressed the evaluation of the environmentalist dimension of ecotourism in the Dadia Forest Reserve. The first objective of the research was to study the influence of variables determined prior to the visit, namely, visitor and visit characteristics, visitor environmental information sources, visitor pro-environmental behavior, and visitation goals, on variables determined during the visit, that is, visitor participation in and satisfaction from ecotourism activities. The second objective was to study the effect of selected variables on visitor knowledge and behavior intentions. Visitor participation in and satisfaction from ecotourism activities were primarily controlled by visit characteristics. Levels of visitor knowledge were quite satisfactory; however, coherence among knowledge items was rather loose. On the other hand, behavior intention items revealed the highest possible degree of coherence, which should be attributed to the pervasive influence of visitor satisfaction from watching birds at the Bird Observatory within the Dadia Forest Reserve. Ecotourism activities, during which the main part of environmental knowledge was offered, exerted no effect on visitor knowledge; all the same, they significantly influenced visitor behavior intentions. Overall, visitor behavior intentions revealed a considerable potential of financing environmental protection and providing voluntary work in the frame of the environmental management of the Dadia Forest Reserve.     

Estimating the Economic Value of National Parks with Count Data Models Using On-Site,Secondary Data: The Case of the Great Sand Dunes National Park and Preserve

We estimate an individual travel cost model for Great Sand Dunes National Park and Preserve (GSD) in Colorado using on-site, secondary data. The purpose of the on-site survey was to help the National Park Service better understand the visitors of GSD; it was not intended for a travel cost model. Variables such as travel cost and income were estimated based on respondents’ Zip Codes. Following approaches found in the literature, a negative binomial model corrected for truncation and endogenous stratification fit the data the best. We estimate a recreational benefit of U.S. $89/visitor/year or U.S. $54/visitor/24-h recreational day (in 2002 U.S. $). Based on the approach presented here, there are other data sets for national parks, preserves, and battlefields where travel cost models could be estimated and used to support National Park Service management decisions.     

The Influence of Place Attachment and Experience Use History on Perceived Depreciative Visitor Behavior and Crowding in an Urban National Park

Research on recreational place attachment suggests that place identity, or the emotional/symbolic ties people have to places, and place dependence, which describes a functional attachment to a specific place, influence the perception of social and environmental site conditions. Recent research, however, has found that place attachment is not always a predictor of such perceptions. This study investigated the influence of place attachment and experience use history on the perception of depreciative visitor behavior, recreation impacts and crowding in an urban national park. In 2006, 605 on-site visitors to the heavily-used Viennese part of the Danube Floodplains National Park were asked about past experience, place attachment, perceptions of depreciative visitor behavior, crowding, changes in visitor numbers during the past ten years, and recreation impacts on wildlife. Confirmatory factor analysis confirmed the two dimensions of place attachment. Linear regression analyses found that place identity and place dependence were related to some perceived depreciative visitor behaviors and visitor number changes but not to crowding, while experience use history additionally related to perceived crowding. Visitors with higher place attachment and past experience were more sensitive to social and environmental site conditions. Management implications of the findings are discussed.     

Determining Visitors’ Dispositions Toward the Designation of a Greek National Park

This article presents the findings of the first major visitor survey conducted at the Central Rhodope Mountain Complex, situated in northern Greece. The study area is one of a number of sites planned to become National Parks under a recent initiative of the Greek government. We used a logistic regression method to define significant predictors of visitors’ awareness and attitude toward park designation, as well as their willingness to pay a conditional entrance fee. Study findings demonstrated that the probability of being aware of the park designation initiative is higher for visitors who obtained information from travel agencies or media to make their destination choice, compared to visitors who resorted to word-of-mouth recommendations. Knowledge and attitudes toward animals living in the study area revealed a limited influence on visitors’ dispositions toward park designation. The results of this study call for action to implement education programs for National Park users. These programs should aim at rendering the environmental characteristics of the Central Rhodope Mountain Complex to be significant predictors of visitors’ dispositions toward the study area. This would favor its uniqueness as a destination, as well as contribute to its long-term economic sustainability.     

A Comparison of Sampling Designs for Monitoring Recreational Trail Impacts in Rocky Mountain National Park

The dual goals of the Organic Act of 1916 and Wilderness Act of 1964 are to protect natural resources and provide quality visitor experiences. Park managers need metrics of trail conditions to protect park resources and quality of visitor experiences. A few methods of sampling design for trails have been developed. Here, we describe a relatively new method, spatially balanced sampling, and compare it to systematic sampling. We evaluated the efficiency of sampling designs to measure recreation-related impacts in Rocky Mountain National Park. This study addressed two objectives: first, it compared estimates of trail conditions from data collected from systematic versus spatially balanced sampling data; second, it examined the relationship between sampling precision and sampling efficiency. No statistically significant differences in trail condition were found between the 100-m interval and the spatially balanced datasets. The spatially balanced probability-based dataset was found to be a good estimate of trail conditions when analyses were conducted with fewer sample points. Moreover, spatially balanced probability-based sampling is flexible and allows additional sample points to be added to a sample.     

Visitor Assessment of the Mandatory Alternative Transportation System at Zion National Park

Transportation infrastructure in national parks has historically been designed for the automobile. With more vehicles in the parks, visitors found themselves in circumstances more reminiscent of a city than a park. Traffic jams, overcrowding, illegal parking, horn honking, and idling vehicles became common, creating stress and contributing to air and noise pollution, the very things visitors were hoping to get away from. Park managers began searching for alternatives, including shuttle systems. Many national parks have implemented optional shuttle systems, but relatively few have completely closed roads to vehicles, transporting visitors on mandatory shuttles. Zion National Park instituted a mandatory shuttle system in May 2000 to relieve crowding and congestion in the main canyon and to protect natural resources. Taking a longitudinal approach, attributes of the shuttle (e.g., crowding, accessibility, freedom, efficiency, preference, and success) were assessed with experiential park factors (e.g., scenic beauty, naturalness, solitude, tranquility, air quality, and soundscape) in 2000, 2003, and 2010 by surveying shuttle-riding park visitors. While visitors initially reported a few reservations about the shuttle system, by 2003, the majority rated the system successful. Ratings of all shuttle-related variables, except crowding, improved over the decade. Improvements were greatest for freedom, accessibility, and efficiency. Multiple regression found overall shuttle success to be mediated by preference, freedom, accessibility, efficiency, and comfort. Experiential variables assessing park conditions followed a similar pattern, with improved ratings as the decade progressed. Results provide important insights into the visitor experience with mandatory alternative shuttle systems in national parks.     

云蒙山国家森林公园内部旅游解说系统的改善

改进旅游解说系统是全面改善旅游景区管理的重要环节.以云蒙山国家森林公园为例,通过对游客的问卷调查获取一手资料,在简要阐明旅游解说系统概念、原则与目标以及与游客特征的关系的基础上,总结了公园内部旅游解说系统目前存在的问题,并通过对公园游客相关特征的分析,对公园内部旅游解说系统的改进提出了建议.     

Using local knowledge to model asymmetric preference formation in willingness to pay for environmental services

This paper describes an approach to account for asymmetric preference formation in discrete choice models used for environmental valuation. The paper draws on data from a case study on preferences for environmental change resulting from a hypothetical rural development and conservation programme in Indonesia. Local knowledge on the current state of the environment was used to define an individual-specific status quo that consistently frames changes in a range of environmental services as gains or losses matching the perceptions of the local population living in the vicinity of a National Park. I estimated choice models that included separate parameters for increases and decreases in attribute levels for the environmental services and derived the indicators of local willingness to pay (WTP) corresponding to the bidirectional changes relative to the individual-specific status quo option. I found clear evidence of an asymmetric response to increase and decrease in attribute levels relative to the status quo. Ignoring asymmetric preference formation can therefore result in biased estimates of WTP indicators and welfare measures of change in cases where the outcomes of environmental programmes can plausibly result in both an increase and a decrease relative to a reference option. Compared to a symmetrical modelling approach, the combination of simultaneously accounting for asymmetric preference formation and preference heterogeneity in the choice model yielded additional insights that may be used to inform the development of local strategies towards biodiversity conservation.     

Giving Voice to Wildlands Visitors: Selecting Indicators to Protect and Sustain Experiences in the Eastern Arctic of Nunavut

Many public land management agencies are committed to understanding and protecting recreation visitor experiences. Parks Canada is deeply committed to that objective for visitors to Canada’s National Parks. This 2004 study, informed by a 2003 qualitative study of visitor experiences and influences on those experiences at Auyuittuq National Park in Nunavut, worked to bring 50 potential elements of visitor experiences down to five articulated dimensions of the experience that is currently being received at this remote eastern arctic park. A hypothesized set of 17 influences on experiences, also reduced to just two factors with similar response patterns, and with some items that did not flow into the two factors, were used in a regression analysis to understand the relationship between experiences and factors of influence. A sample of 61.8% (84) of the total recreation visitor population 16 years of age or older was surveyed during deregistration after the trip. Knowledge about the dimensions of the experiences currently received and factors of influence on those experiences can be used to guide selection of indicators for describing objectives and prescribing monitoring protocol.     

Proactive monitoring and adaptive management of social carrying capacity in Arches National Park: an application of computer simulation modeling

Public visits to parks and protected areas continue to increase and may threaten the integrity of natural and cultural resources and the quality of the visitor experience. Scientists and managers have adopted the concept of carrying capacity to address the impacts of visitor use. In the context of outdoor recreation, the social component of carrying capacity refers to the level of visitor use that can be accommodated in parks and protected areas without diminishing the quality of the visitor experience to an unacceptable degree. This study expands and illustrates the use of computer simulation modeling as a tool for proactive monitoring and adaptive management of social carrying capacity at Arches National Park. A travel simulation model of daily visitor use throughout the Park's road and trail network and at selected attraction sites was developed, and simulations were conducted to estimate a daily social carrying capacity for Delicate Arch, an attraction site in Arches National Park, and for the Park as a whole. Further, a series of simulations were conducted to estimate the effect of a mandatory shuttle bus system on daily social carrying capacity of Delicate Arch to illustrate how computer simulation modeling can be used as a tool to facilitate adaptive management of social carrying capacity.     

A Model for Predicting Daily Peak Visitation and Implications for Recreation Management and Water Quality: Evidence from Two Rivers in Puerto Rico

Visitor use surveys and water quality data indicates that high visitor use levels of two rivers in Puerto Rico does not appear to adversely affect several water quality parameters. Optimum visitor use to maximize visitor defined satisfaction is a more constraining limit on visitor use than water quality. Our multiple regression analysis suggests that visitor use of about 150 visitors per day yields the highest level of visitor reported satisfaction, a level that does not appear to affect turbidity of the river. This high level of visitor use may be related to the gregarious nature of Puerto Ricans and their tolerance for crowding on this densely populated island. The daily peak visitation model indicates that regulating the number of parking spaces may be the most effective way to keep visitor use within the social carrying capacity.     

Improving visitor management approaches for the changing preferences and behaviours of country park visitors in Hong Kong

This study identified the changing preferences of country park visitors in Hong Kong and the potential for such changes to have further negative impacts on the ecologically sensitive areas of country parks. A questionnaire was used to collect feedback from 644 country park visitors to understand their preferences and visitation patterns. To investigate visitors’ preferences and behaviours and to develop better visitor management strategies, the survey data were compared with studies conducted 20 years ago. The results showed that the most popular nature‐based activities of 20 years ago, namely, picnicking and barbecuing, have significantly declined in popularity, while other activities, namely, nature studies and nature photography, have surged in popularity in recent years. These changes in visitor preferences have directly increased the negative impacts of visitors on country parks as they dispersed away from the high intensity recreation zones to the ecological sensitive areas. This emerging group of country park visitors has not been fully considered in the existing approach to visitor management and may irreversibly impact the ecological value of country parks. In this study, visitor management in Hong Kong's country parks was reviewed based on these research findings, and potential improvements were suggested.     

Understanding consumer behaviour and adaptation planning responses to climate-driven environmental change in Canada's parks and protected areas: a climate futurescapes approach

Parks and protected areas are a global ecological, social and health resource visited by over 8 billion people annually. Their use can yield substantial benefits, but only if a balance between ecological integrity and sustainable visitation is struck. This research explores the potential influence of climate-driven environmental change on visitation to North America's most popular glacier, the Athabasca Glacier in Jasper National Park, Canada. Photorealistic environmental visualizations were used to gauge visitors’ perceptions of environmental change and potential impacts on consumer behaviour. Results suggest that impacts could substantially diminish the site's pull as a tourism destination. Rather than improving visitation prospects, expert-proposed adaptations underestimated the importance of perceived naturalness and contributed to further potential decline. Findings are relevant to protected areas planning and management. They suggest that a natural path to climate change adaptation is the best way to support both ecological integrity and the long-term tourism pull of protected areas.     

Choosing Indicators of Natural Resource Condition: A Case Study in Arches National Park, Utah, USA

/ Heavy visitor use in many areas of the world have necessitated development of ways to assess visitation impacts. Arches National Park recently completed a Visitor Experience and Resource Protection (VERP) plan. Integral to this plan was developing a method to identify biological indicators that would both measure visitor impacts and response to management actions. The process used in Arches for indicator selection is outlined here as a model applicableto many areas facing similar challenges. The steps were: (1) Vegetation types most used by visitors were identified. Impacted and unimpacted areas in these types were sampled, comparing vegetation and soil factors. (2) Variables found to differ significantly between compared sites were used as potential indicators. (3) Site-specific criteria for indicators were developed, and potential indicators evaluated using these criteria. (4) Chosen indicators were further researched for ecological relevancy. (5) Final indicators were chosen, field tested, and monitoring sites designated. In Arches, indicators were chosen for monitoring annually (soil crust index, soil compaction, number of used social trails and soil aggregate stability) and every five years (vegetation cover and frequency; ground cover; soil chemistry; and plant tissue chemistry).KEY WORDS: Biological indicators; Recreation impacts; Recreation management; Desert soils; Trampling     

Integrating Social Marketing into Sustainable Resource Management at Padre Island National Seashore: An Attitude-Based Segmentation Approach

High demand for outdoor recreation and increasing diversity in outdoor recreation participants have imposed a great challenge on the National Park Service (NPS), which is tasked with the mission to provide open access for quality outdoor recreation and maintain the ecological integrity of the park system. In addition to management practices of education and restrictions, building a sense of natural resource stewardship among visitors may also facilitate the NPS ability to react to this challenge. The purpose of our study is to suggest a segmentation approach that is built on the social marketing framework and aimed at influencing visitor behaviors to support conservation. Attitude toward natural resource management, an indicator of natural resource stewardship, is used as the basis for segmenting park visitors. This segmentation approach is examined based on a survey of 987 visitors to the Padre Island National Seashore (PAIS) in Texas in 2003. Results of the K-means cluster analysis identify three visitor segments: Conservation-Oriented, Development-Oriented, and Status Quo visitors. This segmentation solution is verified using respondents’ socio-demographic backgrounds, use patterns, experience preferences, and attitudes toward a proposed regulation. Suggestions are provided to better target the three visitor segments and facilitate a sense of natural resource stewardship among them.