A Simple Intervention to Reduce Framing Effects in Perceptions of Global Climate Change

This paper explores a technique for mitigating framing effects in perceptions of global climate change. People's opinions on issues ranging from same sex marriage and the environment to free speech and health care have been shown to be influenced by the way in which the issue is presented: the metaphors, images, and catchphrases that communicate implicit normative messages about the issue. The work described here synthesizes insights from experimental research on moderators of framing effects and sociological research on frame reflection. Based on this synthesis, this paper describes a test of a simple highlighting technique for focusing respondents' attention on the framing operating in political materials. Results suggest that this intervention not only can reduce the opinion-shaping impact of frames but may also reduce ideological polarization. Implications include a better understanding of the mechanisms by which frames operate, techniques for making frame reflection possible among political non-elites, and recommendations for strengthening environmental groups' public communication strategies.     

A Phenomenological Perspective on Ethical Duty in Environmental Communication

This article examines the framing of environmental risks and natural disasters in factual entertainment television programs of the early 2000s, a hybrid form combining techniques from documentary with techniques such as dramatic reconstructions and computer-generated imagery from entertainment genres. Using qualitative frame analysis, it examines a range of factual entertainment television programs' framing of environmental risk and natural disasters in terms of their attitudes, representation of human participants and visual composition. The article considers the similarities and differences in the framing of natural disasters as factual entertainment compared to the framing of natural disasters in news, documentary and fiction film. It argues that such programs offer representational frames both consonant with and distinct from other media and concludes that they problematically offer a predominantly fatalistic response to environmental risk, constructing natural disasters as voyeuristic spectacles for vicarious entertainment.     

Media Storms and Policy Expertise: How Environmental Beat Journalists Gained Influence During a Shale Gas Controversy

This article examines the conditions under which environmental beat journalists can gain credibility as expert informants. It shows that media storms foster a particular dynamic that can add to this credibility. Comparing a media storm over shale gas development in Quebec with regular coverage of the same issue in British Columbia, this article shows that the coverage space given to environmental beat journalists during a media storm can render their alliance with protest groups mutually beneficial. Beat journalists can benefit from the willingness of these groups to participate in their stories, while the groups benefit from increased visibility. Beat journalists also benefit by being perceived as expert informants in policy networks, a role that they use to encourage policy-makers to take the concerns of protest groups seriously. This dynamic also increases the negativity of the news coverage. The article makes a contribution to knowledge on the role of environmental journalists in policy-making processes.     

Global Climate Talks from Failure to Cooperation and Hope: Swedish News Framings of COP15 and COP21

The purpose of this study is to offer an analysis of how two UN Conferences of Parties, COP15 in Copenhagen 2009 and COP21 in Paris 2015, were covered and debated in Swedish newspapers. Two national and two regional newspapers were selected for the study, and a qualitative frame analysis was conducted on 309 articles. A typology of frames applicable to science-related policy and climate change debates was used and its relevance for global climate summit context was discussed. Having territory in the Arctic region, indigenous populations affected by climate change measures, and political and public sensitivity to environmental issues, the climate debate has particular significance in the Swedish case. Findings indicate a trust in the role of national and supra-national governance to address climate change problems, but also that newspapers in Sweden maintained a focus on the global aspects of the two meetings, rather than framing them as surrogate battlefields for domestic politics.     

Framing Renewable Energy: A Comparative Study of Newspapers in Australia and Sweden

Australia and Sweden display very different institutional settings and contexts for the production of environmental journalism. This empirical study examined how two major quality newspapers in Sweden and Australia have framed renewable energy as an environmental, political, scientific, economic and civil society issue. A deductive, quantitative methodological approach was used to identify dominant frames and actors in articles in The Australian (Australia) and Dagens Nyheter (Sweden) between October 2010 and June 2011 2010/2011. The findings suggest that the attention given to different types of renewable energy in the two newspapers and how issues were framed was contingent on the domestication of the discussion of renewable energy in the two countries. Reporting on renewable energy in both newspapers was characterized by a focus on “elite” actors and economic frames, the absence of civil society frames and negative (The Australian) or ambiguous (Dagens Nyheter) environmental frames. The study extends our understanding of the contextual conditions that enable and limit journalists when reporting environmental issues.     

Image Themes and Frames in US Print News Stories about Climate Change

Research on frames in climate change (CC) news coverage has advanced substantially over the past decade, but the emerging understanding of the framing role of visual imagery that often accompanies news texts remains fragmented. We report on a set of image frames identified through content analysis of 350 images associated with 200 news articles from 11 US newspaper and magazine sources from 1969 through late 2009. We reliably identified and quantified the occurrence of 118 image themes. We then hierarchically clustered the themes based on their co-occurrence in images to identify an integrated framework of 42 image frames. We highlight frames associated with particular types of images (e.g., photographs and maps) or geographic regions. From among the full set of frames, we identify 15 that commonly appear in US CC news imagery and discuss the ways in which image frames make salient (or render invisible) particular categories of people, geographic regions, aspects of science, and spheres of activity.     

Normative Framing and Public Attitudes toward Biofuels Policies

Although the power of elite issue frames to shape public attitudes toward different policies is well established, the relative influence of different types of frames in competitive framing environments remains uncertain. For example, we do not fully understand the relative influence of economic versus normative frames on the public's policy attitudes, despite the common use of both types of frames to promote the same policy in many settings. Using data from a 2010 national Internet survey, this paper investigates the relative influence of economic versus normative frames on public attitudes toward the contentious policy issue of biofuels. The results indicate the importance of normative frames in shaping public attitudes on this issue, suggesting the relevance of normative frames more generally in shaping public opinion beyond the narrow confines of typical “morality” policies such as abortion or gambling.     

Questioning the Doubt: Climate Skepticism in German Newspaper Reporting on COP17

Despite numerous international studies on climate change, there is skepticism in the media and it is prominent in public opinion polls. This article focuses in particular on the framing of climate skepticism in Germany, a country that, in the main, is said to be convinced about climate change. By using a two-step content analysis of 379 news articles (print and online) we demonstrate that climate skepticism is present in German news media reporting on the 17th Conference of the Parties (COP17) to the United Nations Framework Convention on Climate Change in Durban, South Africa. We identify two overarching skepticism frames: skepticism about the phenomenon of climate change and about climate science. Our analysis further shows that climate skepticism is not exclusive to a specific political ideology, even though a newspaper's ideology may influence how skeptical frames are being evaluated.     

Elites, climate change and agency in a developing society: the Chilean case

Faced with global climate change, local elites are confronted with the main dilemma of a developing country: development requires economic growth, but this effort also requires consideration of environmental factors and sustainable patterns of production and consumption. Based on empirical evidence from qualitative research on businesses and political elites in Chile—a paradigmatic South American middle-income country—this paper explores the extent to which local elites are aware of the severity of challenges posed by global climate change and identify main climate change concerns in their discourse. The degree to which domestic elites are aware of the paradigm shift they must assume toward clean industrial production is a key issue of environmental governance that involves private non-governmental actors. This paper gives clues to a better understanding of what is happening with strategic actors in developing nations and their understanding of their decision-making capacity concerning environmental policy and investments for facing global climate change. The main conclusion of the research is that awareness of climate change in local elites’ discourse is relative. It is not accompanied by a full acceptance of their agency and is not leading to a paradigm shift toward a clean model of development because of domestic elites’ position within globalization processes.     

Sources and Framing of Fracking: A Content Analysis of Newspaper Coverage in North Carolina,New York,and Pennsylvania

Research across several decades has mapped the way complex environmental issues with complicated policy implications are often differentially framed within the media, public, and policy agendas with major implications for how they are understood, discussed, and decided. Building on this work, this this study compared news coverage of the debate over natural gas “fracking” in New York, Pennsylvania, and North Carolina between the period 2008 and 2013. Examining state newspapers, the analysis evaluated the types of sources used, the assertions of these sources, and how the issue of fracking was framed. From a general perspective, this study reveals how differences in framing of an environmental and scientific controversy can be attributed to the locally relevant sources used in reporting, as well as the political, economic, and social factors that might be unique to a state. Specific to the debate over natural gas “fracking,” this study adds to our understanding of how such state-based factors influence the portrayal of the issue in the news media.     

Quoting “the Environment”: Touchstones on Earth

Media influence public awareness through agenda setting and framing of news by selecting what is published, how frequently and through what frames. This content analysis compares portrayals of climate change based on political ideology of the media. It examines daily coverage of climate change in Santiago, Chile by the conservative, El Mercurio, newspaper, and the liberal, La Nación. Twenty percent of the 1,628 articles published in 2003, 2005, and 2007 which included the words “cambio climático” (climate change) or “calentamiento global” (global warming) were analyzed for frequency, content, images, and frames. The liberal newspaper published twice as many articles that were twice as long, with four times as many illustrations about climate change. They presented more thematic and diverse frames than the conservative newspaper. Government sources and conflict frames dominated both newspapers, reflecting some similar maturation processes of climate change coverage found in Europe, the United States, and elsewhere.     

Methods for integrated assessment

Integrated assessment is an approach that seeks to involve all disciplines in policy-relevant assessment. The process aims to encompass environmental science, technology and policy problems. The aim is to establish an overview of the environmental issue in question that attempts to avoid the mistakes of the past associated with narrow, one-sided or unidimensional approaches. A number of methods are available for such assessments. However, they are also subject to a number of limitations, difficulties and dilemmas. Integrated methods are inherently complicated and the tradition is that only experts are involved. New more inclusionary procedures have to be devised in order to involve all stakeholders. They have to be involved in the framing of the issue and in the value judgements associated with the approach. The dilemmas cannot be solved by integrated approaches, but they can be mitigated via proper identification, analysis and evaluation of the gains and losses involved. In structuring the analysis the existence of ignorance has to be accounted for and communicated to the managers and the political decision makers. The ignorance/uncertainty aspects can be partially accommodated for via an intensification of feasible monitoring and research so as to minimise the risks of unpleasant surprises. Electronic Publication     

The case for open source appropriate technology

Much of the widespread poverty, environmental desecration, and waste of human life seen around the globe could be prevented by known (to humanity as a whole) technologies, many of which are simply not available to those that need it. This lack of access to critical information for sustainable development is directly responsible for a morally and ethically unacceptable level of human suffering and death. A solution to this general problem is the concept of open source appropriate technology or OSAT, which refers to technologies that provide for sustainable development while being designed in the same fashion as free and open source software. OSAT is made up of technologies that are easily and economically utilized from readily available resources by local communities to meet their needs and must meet the boundary conditions set by environmental, cultural, economic, and educational resource constraints of the local community. This paper explores both the open source and appropriate technology aspects of OSAT to create a paradigm, in which anyone can both learn how to make and use needed technologies free of intellectual property concerns. At the same time, anyone can also add to the collective open source knowledge ecosystem or knowledge commons by contributing ideas, designs, observations, experimental data, deployment logs, etc. It is argued that if OSAT continues to grow and takes hold globally creating a vibrant virtual community to share technology plans and experiences, a new technological revolution built on a dispersed network of innovators working together to create a just sustainable world is possible.     

Overcoming Environmental Challenges by Antagonizing Environmental Protesters: The Turkish Government Discourse against Anti-hydroelectric Power Plants Movements

Due to the growing public importance of environmental concerns in the contemporary world, governments that prioritize economic interests over environmental concerns may try to counter environmental challenges not by openly declaring that they do not want to consider environmental demands, but by attempting to antagonize the protesters who voice such demands. This essay explores such a governmental response by analyzing the discourse articulated by the Turkish Government against movements that oppose the construction of hydroelectric power plants (HEPPs) on environmental grounds. In particular, the analysis focuses on how HEPPs, environmental claims and demands of movements, and environmental protesters are represented within the pro-HEPP discourse, and in what ways these representations appeal to popular perceptions. It is demonstrated that the discourse of the government attempts to counter the challenges of protesters by establishing an antagonist relation between the protesters and society by representing HEPPs as crucial for the economic development and, therefore, as compatible with the interests of society as a whole. Moreover, it also attempts to achieve this through portraying the protesters as criminals and terrorists who block the economic development of the country and pose significant threats to the commonwealth, not for legitimate environmental concerns but for some dubious motives and incentives. It is concluded that, with this approach, the government has managed to gain popular consent not only for the construction of HEPPs, but also for the repression of such movements.     

Selling “Fracking”: Energy in Depth and the Marcellus Shale

The development of horizontal hydraulic fracture drilling or “fracking” has allowed for the extraction of deep, unconventional shale gas deposits in various shale seams throughout the USA. One such shale seam, the Marcellus shale, extends through New York State, Pennsylvania, and West Virginia, where shale gas development has rapidly increased within the last decade. This has created a boom of economic activity surrounding the energy industry. However, this bounty comes with risks to environmental and public health and has led to divisive community polarization over the issue in the Marcellus shale region. In the face of potential environmental and social disruption, and a great deal of controversy surrounding “fracking” the oil and gas industry has had to undertake a myriad of public relations initiatives to legitimize their extraction efforts in the Marcellus shale region, and to frame the shale gas boom in a positive light to stakeholders. This article investigates one such public relations initiative, the Energy in Depth (EID) Northeast Marcellus Initiative. Through qualitative content analysis of EID's online web material, this article examines the ways in which the industry presents and frames natural gas development to the general public. Through appeals to patriotism, the use of environmental imagery, and a claimed commitment to scientific reason, the oil and gas industry uses EID to frame the shale gas extraction process in a positive light, all the while framing those who question or oppose the processes of shale gas extraction as irrational obstructionists.     

Internet Memes,Media Frames,and the Conflicting Logics of Climate Change Discourse

ABSTRACT

Media frames have been applied to news information for decades to influence the manner in which news is both delivered and interpreted. However, media frames have tended to focus on traditional news media channels, but the emergence of new media platforms now necessitates a recalibration of how media framing is understood in relation to media and communication studies. With a focus on the issue of climate change, this study explores how framing is employed by the phenomenon of Internet memes in the new media landscape. Specifically, memes presented demonstrate the representation of five common media frames from the perspectives of both the “convinced” and “skeptical” logics. It is argued that through the use of common meme templates combined with the typical humorous or ironic message they convey, Internet memes represent a potentially powerful form of socio-political participation in the online community.     

Media Access and Political Efficacy in the Eco-politics of Climate Change: Canadian National News and Mediated Policy Networks

We use a discourse network analysis approach to answer two questions about national news coverage of climate change policy debate in Canada during the period 2006–2010. First, what is the media visibility of actors relevant to policy development and advocacy on climate change? Second, given the political and economic context of climate policy-making in Canada, does greater or lesser media visibility reflect effectiveness in climate policy advocacy? Multiple interpretive frameworks characterize Canadian political discourse about climate change, with fragmentation between the federal government, opposition political parties, provincial governments, and environmental organizations. Contrary to expectations, environmental organizations had high levels of media visibility while the relative invisibility of fossil fuel corporations was notable in the media coverage of Canadian climate discussions. Our findings challenge optimistic accounts of the relationship between media power and political power, and suggest that media power does not necessarily translate to political efficacy.     

Optimizing Messaging to Reduce Red Meat Consumption

Red meat production has a range of negative environmental impacts. We sought to characterize the motivations, environmental attitudes and demographics of red meat-eaters, and examine the effect of message framing in reducing future meat consumption. Canadian adult meat-eaters (593) completed a survey and were randomly assigned to one of six message treatments that presented information on the environmental impacts of meat production using frames representing social norms and/or place identity constructs. Taste and quality were the most important motivators for eating meat, while moral/ethical factors were the least. Forty-nine percent of respondents indicated they would reduce red meat intake after exposure to an information only message, while the social norms frame was more effective than others (χ2). Awareness of the environmental effects increased significantly after messaging for all 13 impacts. These findings should assist communicators with designing more effective messaging aimed at encouraging pro-environmental behaviours associated with meat consumption.     

From Frames to Resonance Machines: The Neuropolitics of Environmental Communication

George Lakoff 's work in cognitive linguistics has prompted a surge in social scientists’ interest in the cognitive and neuropsychological dimensions of political discourse. Bringing cognitive neuroscience into the study of social movements and of environmental communication, however, is not as straightforward as Lakoff 's followers suggest. Examining and comparing Lakoff's “neuropolitics” with those of political theorist William E. Connolly, this article argues that Connolly's writings on evangelical-capitalist and eco-egalitarian “resonance machines” provide a broader model for thinking about the relations between body, brain, and culture. Environmentalists, it concludes, should pluralize their “frames” and pay greater attention to the micropolitical and affective effects of their language and practices on the communities within which they act, communicate, and dwell.     

Interpreting Images of Fracking: How Visual Frames and Standing Attitudes Shape Perceptions of Environmental Risk and Economic Benefit

The news media’s increased reliance on visual communication to illustrate complex processes and promote learning stresses the importance of investigating how visual content impacts the understanding of scientific issues. In this paper, we investigate how members of the public interpret and make sense of differentially framed images of hydraulic fracturing (fracking) depicting environmental risk, economic benefit, or issue protest. For the analysis, a repeated measures online experiment was conducted with 250 participants to evaluate 40 photographs of fracking operations and consequences. Quantitative coding and thematic analysis of open-ended responses to the images reveal that standing attitudes, operationalized as support, opposition, or indecision about fracking, segments viewers into distinct groups and shapes interpretations of environmental risk and economic benefit. Issue opponents are more likely to indicate concern for the environment regardless of frame shown, whereas undecideds and supporters cite the impact on human health more frequently, largely in relation to job site safety. Supporters also see the least ambiguity, and most economic gains, in images about the controversial production practice.