Blogging for Sustainability: The Intermediary Role of Personal Green Blogs in Promoting Sustainability

The rise of social media radically broadens the sources and platforms used for environmental communication. Especially personal green blogs are worthy of study as they are spaces of everyday cultural politics through which people make sense of sustainability issues, and because they entail a radical break from conventional media in terms of legitimacy, form, and content of environmental communication processes. This paper studies the representation of sustainability on personal green blogs, and the communication processes through which these representations are constructed. It does so through a qualitative study of Swedish-language blogs. We study three blogs in-depth: a living experiment blog on sustainable food practices; a lifestyle blog centered around green family life; and a blog about consuming green beauty products. The analysis shows that all three blogs translate the complex landscape of sustainability to individual everyday practices. Yet, what these sustainability practices entail differs considerably between the blogs, ranging from a-political and doable lifestyle choices to an onset to radical redefining of consumption. Also, the communication processes on the blogs differ in quality and quantity. The paper uses these insights to reflect on the debates about how environmental communication is shaped by blogging and social media practices.     

Anthropocentric Distance in National Geographic's Environmental Aesthetic

Tourism is the way we understand the world: tourists travel in an increasingly mediated environment in which ubiquitous promotional material and other popular artifacts employ stunning images and romantic travel narratives to describe local environments. Tourist texts “sell” local landscapes to entice visitors, employing an environmental aesthetic that urges travel. With its mission to “explore the planet,” the National Geographic Society contributes to this tourist aesthetic. This essay examines three special issues on Africa simultaneously published by the National Geographic Society: its official journal, National Geographic, and its sister magazines, National Geographic Traveler, and National Geographic Adventure. The photographic images and travel narratives in these tourist texts produce an environmental aesthetic that positions the traveler at the center of these environments. This essay first analyzes how National Geographic constructs Africa's environmental landscapes. These magazines depict Africa as a vast desert plain, a wilderness theme park, and a part of the global scenery. The second part of the analysis examines how National Geographic locates the tourist in these environments. I discuss how National Geographic positions the tourist as protagonist, expert, and hero of Africa's environment. In the conclusions, I argue this environmental aesthetic renders Africa invisible through anthropocentric distance, and I discuss the need for more critical readings of tourist discourse.     

Blogging about Climate Change in Russia: Activism,Scepticism and Conspiracies

The article explores the new media’s role in climate change communication in Russia. By providing an open space for the expression of very diverse points of view, the internet creates a substitute media reality where both climate activists and climate sceptics can question the established discourse. Analysis of 374 entries published on the LiveJournal blogging platform has resulted in the identification of four discursive categories: “conspiracies of climate change,” “climate change impact,” “political games of climate change” and “online (anti-)environmentalism.” Each category demonstrates how the same topic can be framed in very different ways depending on bloggers’ worldview rather than the nature of the discussed environmental problem. The findings also show that the blogs act as “echo-chambers” for both climate deniers and climate activists reinforcing their behold beliefs. Finally, the analysis discovers some parallels with the traditional media coverage in their minimal critique of Russian state policy on climate.     

Mapping fire behaviour under changing climate in a Mediterranean landscape in Greece

Understanding how future climate periods influence fire behaviour is important for organizing fire suppression strategy and management. The meteorological factors are the most critical parameters affecting fire behaviour in natural landscapes; hence, predicting climate change effects on fire behaviour could be an option for optimizing firefighting resource management. In this study, we assessed climate change impacts on fire behaviour parameters (rate of fire growth, rate of spread and fireline intensity) for a typical Mediterranean landscape of Greece. We applied the minimum travel time fire simulation algorithm by using the FlamMap software to characterize potential response of fire behaviour for three summer periods. The results consisted of simulated spatially explicit fire behaviour parameters of the present climate (2000) and three future summer periods of 2050, 2070 and 2100, under the A1B emissions scenario. Statistical significant differences in simulation outputs among the four examined periods were obtained by using the Tukey’s significance test. Statistical significant differences were mainly obtained for 2100 compared to the present climate due to the significant projected increase in the wind speed by the end of the century. The analysis and the conclusions of the study can be important inputs for fire suppression strategy and fire management (deployment of fire suppression resources, firefighter safety and exposure, transportation logistics) quantifying the effect that the expected future climate periods can have on fire suppression difficulty in Mediterranean landscapes.     

The Shaping of Environmental Information in Social Media: Affordances and Technologies of Self-control

This article studies environmental information as it circulates in social media, specifically in personal blogs and microblogs. It rests on a thematic analysis of a selection of Swedish language, personal, everyday life environment blogs active during 2011 and 2012 and the social media applications connected to these blogs. Gibson's concept of affordances and Foucault's notion of governmentality are brought together to examine how material and technological affordances of social media and the structures of governmentality work together to engender a type of information on environmentally friendly living that is rooted in the conditions of the Web, together with a view of society which is structured around choice and individual responsibility. The article argues that information is woven into the texture of the social on every level, including everyday life practices, and hence social media, as tools in such practices, contribute to shaping the way in which information on environmentally friendly living is articulated, shaped, and filled with meaning.     

Structure and Content of the Discourse on Climate Change in the Blogosphere: The Big Picture

Based on the texts of 1.3 million blog posts and the structure of the links between the blogs in which these posts appeared, this study presents an analysis of the discourse on climate change in the English-language blogosphere. Our approach combines community detection with probabilistic topic modeling to show how topics related to climate change are discussed across various parts of the blogosphere. We find that there is one community of predominantly climate skeptical blogs but several accepter communities. The topic analysis reveals a series of issues that are characteristic of the climate change discourse in the blogosphere. Two topics, one related to climate change science and one related to climate change politics, are particularly important for characterizing the discourse. We also find that the distribution of topics over the communities cuts across the divide between skeptics and non-skeptics (accepters) and that there are differences in the patterns of interactions between the skeptics and different groups of accepters.     

Environmental Communication: Why This Crisis Discipline Should Facilitate Environmental Democracy

The authors concur with Cox's claim that environmental communication (EC), like conservation biology, is a crisis discipline. Cox's proposed tenets for EC challenge the scientific norm of objectivity that has guided science for centuries, suggesting that today's environmental crisis requires us to travel a different path. The authors take Cox's essay as provocation to radically challenge magical notions of scientific objectivity. They briefly review Platonic contributions to the myth of scientific objectivity and then advocate a nondualistic perspective toward the relationship between humans and nature. They then suggest how this perspective both expands upon and diverges from Cox's vision of political and ethical engagement among EC scholars.     

Heidegger and Being at the Hanford Reservation: Standing Reserve,Enframing, and Environmental Communication Theory

This essay examines the potential of Heidegger's phenomenology as a foundation for environmental communication theory, emphasizing his critiques of modern science, technology, humanism, and metaphysics. A phenomenological approach to environmental communication provides resources for recognizing metaphysical assumptions that endanger both humans and nature. The Hanford nuclear reservation serves as an illustrative text, exemplifying Heidegger's reading of nuclear energy as a culmination of both Western metaphysics and the instrumental stance that he calls “enframing.” In Heidegger's view, the ordering and control accomplished through enframing obscures the mutually constitutive relationship between humans and nature, and in doing so, diminishes the possibilities for authentic human existence. The chapter examines how both representational and constitutive models of communication contribute to those conditions, and adopts a set of concepts from Heidegger's phenomenology as a foundation for an alternative, “bounded constitutive” model.     

Merging Duke Energy and Progress Energy: Online Public Discourse,Post-Fukushima Reactions,and the Absence of Environmental Communication

This article examines online discourse in 2011 surrounding the proposed Duke Energy and Progress Energy merger in the Carolinas. It explores how issues pertaining to the merger, including constructing new nuclear plants, are discussed in media coverage and by citizens using social media. Overall, we find that the merger discourse focuses on economic concerns rather than the environmental concerns we had anticipated. However, post-Fukushima discourse appears to have become more inclusive of environmental concerns. We conclude that environmental discussions and efforts are likely to be globally informed andlocally situated, discussing the implications for environmental communication research exploring online discourses, specifically through social media. Future research must address how to locate and delineate constellations of locally situated discourse to provide a clearer picture of environmentally focused social media communication.     

Indigenous Power Struggles in the Peruvian Amazon: A Spatio-cultural Analysis of Communication

It is well established that external national policies and internal ethnic politics contribute to indigenous power struggles that create a disharmonious indigenous voice. The purpose of this paper is to interrogate how such fissures intersect with internal, covert communication forces embedded in indigenous communities. Based on a case study of Peru’s national indigenous Amazonian organization Asociación Interétnica de Desarrollo de la Selva Peruana (AIDESEP or the Interethnic Association for the Development of the Peruvian Rainforest), the authors advance a geographical perspective of communication to interrogate the physical and social spaces that contribute to and fragment indigenous public spheres, drawing from a content analysis of interviews and news media reports. The aim is to analyse how power—influenced by the spatio-cultural effects on communication—divided a national indigenous voice following Peru’s 2009 Amazon conflict.     

Social and ecological facets of pest management in Honduran subsistence agriculture: implications for IPM extension and natural resource management

In subsistence farming systems of the developing world, adoption of resource-conserving practices such as integrated pest management (IPM) is often strikingly low. This has partially been ascribed to researchers’ limited understanding of how technologies develop at the interface of the systems’ social and ecological components. In Honduras (Central America), there exists concern about limited adoption and diffusion of IPM technologies in certain smallholder production systems. In this study, we determine social and ecological drivers of IPM adoption in subsistence maize production in the country’s hillside environment. Honduran small-scale maize production is typified by a key insect pest (the fall armyworm, Spodoptera frugiperda) being partly kept at bay through action of a diverse natural enemy complex, including ants, social wasps, carabid beetles, and spiders. Local agricultural landscapes, primarily shaped through shifting cultivation, provide key resources to maintain this natural enemy diversity. These local ecological conditions and related natural enemy abundance strongly influence farmers’ agroecological knowledge and pest management practices. In the meantime, farmer practices are also affected by local communication networks, which help validate and spread IPM concepts and technologies. Based on our findings, we advocate a holistic approach to improve IPM extension through mapping of agroecological opportunities, visualization of regional patterns in farmer knowledge, and associated priority setting. Local IPM capacity could be built through institutional strengthening and adaptive comanagement, while IPM training should be linked with natural resource management initiatives. These approaches may eventually improve the way IPM is delivered to small-scale farmers who operate in the ecologically diverse environments of the tropics.     

Exploring Environmentalism amidst the Clamor of Networks: A Social Network Analysis of Utah Environmental Organizations

Dwelling in a world awash in multiple environmental crises while science and social theory erode the last vestiges of the subject of humanism, it makes sense to imagine our world beyond the lens of humanism and turn to diverse methodologies in order to explore what is going on and how to promote changes that nurture ecological sustainability. In this essay we take on this task in relation to environmental communication. In what follows we explore the contours of the age after humanism, what we term the Age of the Animate Earth. In the wake of the theoretical and actual deconstruction of the subject, we offer networks as a key unit of analysis. From this perspective, we suggest social network analysis (SNA) as one viable method for doing environmental communication studies and perform this move through a SNA of Utah environmental groups.     

Climate Engagement in a Digital Age: Exploring the Drivers of Participation in Climate Discourse Online in the Context of COP21

Various scholars underscore the importance of public engagement with climate change to successfully respond to the challenges of global warming. However, although online media provide various new opportunities to actively engage in climate discourse so far very little is known about the drivers of this form of engagement. Against this background, this study tested a theoretical model on the effects of media and interpersonal communication on participation in climate discourse online using data from a representative online survey of German citizens (n?=?1392) carried out while COP21. Overall, the results show that receiving information on climate change from social media (social networks, Twitter, blogs), active information seeking online and interpersonal conversations about COP21 strongly encourage participation in climate discourse online. Moreover, results provide relevant insights on the role of interest in climate politics, personal issue relevance and climate scepticism as preconditions of communication effects.     

Using sustainability science to analyse social–ecological restoration in NE Japan after the great earthquake and tsunami of 2011

In the wake of the catastrophic earthquake and tsunami that devastated part of northeastern Japan in March 2011, proposals for reconstruction and rehabilitation are still subjects of debate. The claim by many climate scientists that large-scale extreme events can be expected in the future, with similar catastrophic effects in coastal areas, suggests the need for long-term planning that aims at building resilience, the ability for socio-ecological systems to withstand and recover quickly from natural disasters, and continue to develop. We hypothesize that ecosystems and socio-economic resilience will provide affected communities with flexible barriers against future disasters and greater protection in the long run than will hard/engineering solutions such as high seawalls aimed at ensuring only physical security. Building social/ecological resilience in the Tohoku region will increase general security and is anticipated also to contribute to an enhanced quality of life now and for generations to come. This paper argues that building resilience in the affected area requires a transformation to sustainable agriculture, forestry and fisheries and we describe how the links between satoyama and satoumi, traditional rural territorial and coastal landscapes in Japan, can contribute to this revitalization and to strengthening the relationship between local residents and the landscape in the affected communities. Decision makers at local, regional and national levels need to take a holistic approach based on sustainability science to understand the inter-relationships between these landscapes and ecosystems to develop a robust rebuilding plan for the affected communities. Moreover, this paper suggests that building resilient communities in Japan that demonstrate the strategic benefits of satoyama and satoumi linkages can be a model for building resilient rural and urban communities throughout the world.     

Climate Communications: Conflicts and Opportunities

The occasion for this forum was sparked by a front-page story in the New York Times by John M. Broder entitled, “Seeking to Save the Planet, with a Thesaurus” (May 1, 2009, p. A11). The article focused on the non-profit EcoAmerica's report, “Climate and Energy Truths: Our Common Future,” which shares research on communication approaches to engaging climate change and energy issues. The Broder article included commentary from Robert J. Brulle, Professor of Sociology and Environmental Science at Drexel University. In response, George P. Lakoff, Professor of Cognitive Science and Linguistics at UC-Berkeley, published an essay in The Huffington Post, “Why Environmental Understanding, or ‘Framing,’ Matters: An Evaluation of the EcoAmerica Summary Report” (May 19, 2009). The discussion about this report and differing approaches to environmental communication continued on blogs, in emails, and through various other forums. The editorial leadership team of this journal thought such prominent attention to environmental communication in the nexus of so many disciplines and professional investments was exciting. We are pleased the following scholars and practitioners are willing to elaborate on the stakes of this discussion in this forum.     

Internet Memes,Media Frames,and the Conflicting Logics of Climate Change Discourse

ABSTRACT

Media frames have been applied to news information for decades to influence the manner in which news is both delivered and interpreted. However, media frames have tended to focus on traditional news media channels, but the emergence of new media platforms now necessitates a recalibration of how media framing is understood in relation to media and communication studies. With a focus on the issue of climate change, this study explores how framing is employed by the phenomenon of Internet memes in the new media landscape. Specifically, memes presented demonstrate the representation of five common media frames from the perspectives of both the “convinced” and “skeptical” logics. It is argued that through the use of common meme templates combined with the typical humorous or ironic message they convey, Internet memes represent a potentially powerful form of socio-political participation in the online community.     

Communicating Haze Crisis Online: Comparing Traditional Media News and New Media Perspectives in Singapore

ABSTRACT

To understand haze-related online communication in Southeast Asia, this exploratory study took a mixed method approach to conduct web analysis of online communication during haze crisis in Singapore, followed by textual analysis of traditional and new media content during peak days. First, web analytics showed that Singapore’s haze online communication occurred mostly on the Twitter platform with primary negative sentiments. Next, textual analysis results found that majority of traditional media-affiliated news provided informative haze reports and centered on positive measurements taken by government and authorities, similar to Public Information Model for crisis management. In comparison, haze-related new media content had diverse topics reflecting laymen’s viewpoints with critical tones and negative sentiments. News portals and blogs used two-way asymmetrical and symmetrical model for crisis management, respectively. Additionally, Social Cognitive Theory’s media diversity perspectives were applied to understand people’s media choices among traditional and new media during natural crisis with environmental influences.     

Blurred Borderlands: Sustainability and the Urban/Nature Divide at the Frick Environmental Center

ABSTRACT

Sustainable development is rhetorically framed as exhibiting natural processes, reflected both symbolically and materially. Taking the Frick Environmental Center of Pittsburgh, Pennsylvania as a rhetorical artifact, I argue that spaces where sustainable human-made structures and human-cultivated landscapes meet, reflect blurred borderlands of a culturally constructed urban/nature divide. Considering the Frick Environmental Center as an experiential landscape, my mixed methodology of textual analysis and rhetorical field work identifies how naturalized framing of sustainability bridges the urban/nature divide, inviting restoration, preservation, and construction efforts that are more environmentally engaged.     

From Obstructionism to Communication: Local,National and Transnational Dimensions of Contestations on the Swedish Wolf Cull Controversy

Two obstructionist ways of doing politics on contentious wildlife management issues currently reflect a legitimacy deficit in official channels for public engagement. The first is that of a pernicious “direct-action” politics, in the form of resort by hunters in rural Sweden to illegal killings of protected wolves over whose policy they contest. The second obstruction is when environmental non-governmental organizations routinely file appeals in higher-level courtrooms contesting democratically mandated wolf cull decisions. Although markedly different when it comes to their categorically deliberative values as well as fidelity to the law, we argue both extra-legal and the litigative phenomena reflect disenfranchisement with the participation channels in which such controversies may be resolved through a public dialogue. We also argue that both possess negative systemic deliberative value inasmuch as they frustrate goals of reaching deliberative consensus, by contributing to a stalled public communication on wolf management. We address this deficit by appeal to recent developments in the theory and practice of mini-publics that promote both the categorical and systemic deliberative value of channeling contestation. In particular, we appeal to a novel conception of hunter-initiated, but citizen controlled, mini-publics as a vehicle for re-starting stalled public communication on wolf conservation.     

A Missed Opportunity?: NOAA’s Use of Social Media to Communicate Climate Science

In the current media landscape, organizations often communicate about science directly with publics through online channels rather than relying on journalist gatekeepers. Online platforms present organizations with the opportunity to participate in two-way communication in order to increase engagement with science. The present study examined how the National Oceanic and Atmospheric Administration (NOAA) utilizes social media to interact with publics. Results suggest that NOAA does not fully utilize the dialogic potential of social media, which could enhance both the public’s science literacy and trust in science regarding climate change specifically. This study informs how public relations theory may complement science communication theory and practice as deficit model-thinking transitions to contemporary approaches for public engagement with science.