Communicating in the Public Sphere: Attitudes Toward Different Public Instructional Communication Methods

An effective response to global environmental challenges requires analysis of communication patterns, processes and approaches. In addition, improving communication through emerging information and communication technologies (ICT) also must be explored. Understanding recipients’ perception of the innovations used in information diffusion is also necessary. This study, using a sample of 120 subjects, examined attitudes of leaders of community-based natural resources organizations toward two approaches used in public instructional communication in the Okavango Delta, Botswana. The quasi-experimental study also explored the effect of demographic variables on subjects’ attitudes. The results demonstrated more favorable attitudes toward the visualized method than the traditional verbal method, suggesting subjects’ preference and acceptance for the visualized public instructional communication approaches. Results also indicated a differential effect of age on attitude toward methods of communication. The results of the study highlight the importance for practitioners to use integrated communication approaches in the public sphere. Suggestions for future research are offered.     

Interpreting Images of Fracking: How Visual Frames and Standing Attitudes Shape Perceptions of Environmental Risk and Economic Benefit

The news media’s increased reliance on visual communication to illustrate complex processes and promote learning stresses the importance of investigating how visual content impacts the understanding of scientific issues. In this paper, we investigate how members of the public interpret and make sense of differentially framed images of hydraulic fracturing (fracking) depicting environmental risk, economic benefit, or issue protest. For the analysis, a repeated measures online experiment was conducted with 250 participants to evaluate 40 photographs of fracking operations and consequences. Quantitative coding and thematic analysis of open-ended responses to the images reveal that standing attitudes, operationalized as support, opposition, or indecision about fracking, segments viewers into distinct groups and shapes interpretations of environmental risk and economic benefit. Issue opponents are more likely to indicate concern for the environment regardless of frame shown, whereas undecideds and supporters cite the impact on human health more frequently, largely in relation to job site safety. Supporters also see the least ambiguity, and most economic gains, in images about the controversial production practice.     

Bringing the Heat Home: Television Spots about Local Impacts Reduce Global Warming Denialism

ABSTRACT

Efforts to educate the general public about global warming and the potential policy solutions that could mitigate its effects have relied on the diffusion of facts. But, cognitive scientists have documented that psychologically distant events like global warming elicit less concern and motivation to act relative to immediate, proximal and certain events. This paper documents a quasi-experiment that tested the effect on attitudes of a television campaign that emphasized the temporally, geographically and socially proximal impacts of global warming on the ecosystems and business activity of a historically conservative area of the United States. The campaign aired on one cable provider. Subscribers of that and of competing providers in the same zip-codes were polled after the campaign. Respondents exposed to the campaign were more likely to believe that global warming is happening, to accept the scientific consensus, to be more concerned about impacts and more supportive of policy solutions.     

Molecular profiling--a tool for addressing emerging gaps in the comparative risk assessment of GMOs

Assessing the risks of genetically modified organisms (GMOs) is required by both international agreement and domestic legislation. Many view the use of the "omics" tools for profiling classes of molecules as useful in risk assessment, but no consensus has formed on the need or value of these techniques for assessing the risks of all GMOs. In this and many other cases, experts support case-by-case use of molecular profiling techniques for risk assessment. We review the latest research on the applicability and usefulness of molecular profiling techniques for GMO risk assessment. As more and more kinds of GMOs and traits are developed, broader use of molecular profiling in a risk assessment may be required to supplement the comparative approach to risk assessment. The literature-based discussions on the use of profiling appear to have settled on two findings: 1. profiling techniques are reliable and relevant, at least no less so than other techniques used in risk assessment; and 2. although not required routinely, regulators should be aware of when they are needed. The dismissal of routine molecular profiling may be confusing to regulators who then lack guidance on when molecular profiling might be worthwhile. Molecular profiling is an important way to increase confidence in risk assessments if the profiles are properly designed to address relevant risks and are applied at the correct stage of the assessment.     

Seeking for Your Own Sake: Chinese Citizens’ Motivations for Information Seeking About Air Pollution

Based on data from a Qualtrics panel, this study examines Chinese citizens’ motivations for information seeking about air pollution. Results from structural equation modelling indicate that information insufficiency, negative affect, attitudes toward seeking, and perceived information gathering capacity are positively related to information seeking. Informational subjective norms, however, were not significantly related to information seeking. Further, participants with more knowledge and higher risk perception were more likely to desire more information about air pollution. These results suggest that communication campaigns should highlight individuals’ personal risks and self-efficacy to encourage greater information seeking about air pollution among Chinese citizens. Emotional appeal may serve as an effective strategy as well.     

Determinants of workers’ attitude toward low-carbon technology adoption: empirical evidence from Chinese firms

As the main contribution of China’s carbon emissions, low-carbon production in industrial firms becomes an inevitable choice, and industrial firm employees’ attitudes on low-carbon new technology directly influence the results of low-carbon production. Based on the Unified Theory of Acceptance and Use of Technology model, structural equation modeling was used to analyze the main factors influencing firm staff to accept low-carbon new technology. The study reveals that the employee’s social impact, performance expectation, effort expectations and convenient conditions, and employee characteristics are all main factors affecting their acceptance attitudes on low-carbon new technology. And social influence has the largest effect on employees’ acceptance attitudes toward low-carbon new technology. Accordingly, relevant policy recommendations are put forward for the future research direction.     

Developing Communication Strategies for Mitigating Actions Against Global Warming: Linking Framing and a Dual Processing Model

Although there is increasing public awareness of global warming, there is a gap between such perception and relevant actions to combat the problem. In order to develop effective strategies for facilitating public actions, in this paper we draw upon framing theory and a dual processing model. Based on an experiment involving 261 participants from a large public university in Taiwan, this study found that by framing global warming as a local issue, communication messages can trigger both analytic (issue relevance) and affective (negative emotions) appraisals, which, in turn, will increase people's intentions to take actions. This study provides important insights for government and environmental groups when designing communication campaigns on this issue.     

The Cultivation,Mainstreaming, and Cognitive Processing of Environmentalists Watching Television

Cultivation theory research has found a relationship between heavier viewing of television and less concern about the natural environment. The current research delves further into this issue by exploring how environmentalists’ television viewing is related to their attitudes about the environment. The findings indicate that when overall television viewing is the independent variable, there are cultivation and mainstreaming effects for environmentalists (i.e., environmentalists who were heavy viewers of television scored lower on the new environmental paradigm (NEP) scale than lighter viewing environmentalists, and were more similar to the general public in their environmental attitudes than lighter viewers). The findings also show that the cultivation effects are related to need for cognition (NFC) and attention to television (such that those with higher NFC, and those who pay more attention to television, have lower scores on the NEP scale). When non-fiction programming is the independent variable, however, heavier television viewers score higher on the NEP, and NFC and attention to television do not relate to the cultivation effect.     

Communicating Local Climate Risks Online Through an Interactive Data Visualization

Literature suggests a need to develop climate communication tools that focus on the impacts of climate change at local scales to increase proximity and communicate the risks on a more personal level. However, the nature of raw climate projection data makes accessibility by the lay audience a challenge and necessitates the need for innovative technological approaches to its distribution. ClimateData.US was created as an interactive visualization tool based on downscaled climate projection data to increase proximity and render climate change as salient and personally relevant. This experiment evaluated whether interacting with ClimateData.US influenced participants’ climate change attitudes and concern and whether this effect varied as a function of geographic proximity. Findings revealed strong effects—regardless of geographic proximity—for interacting with the website on participants’ perceived reality of climate change, attitude certainty, and concern for climate change.     

The NEP scale: measuring ecological attitudes/worldviews in an African context

Given the significance of human behavior as a major driver of most environmental problems, it is generally agreed that efforts to promote global ecological and economic sustainability must now include attempts to understand public perceptions of, and attitudes toward, environmental issues. Research findings generally indicate that attitudes are important determinants of ecological behaviors, and over time, scientists have strived to develop sound measurement instruments for studying public environmental attitudes. Of these attitude measures, the New Ecological Paradigm (NEP) scale stands out as being the most widely accepted with documented validity and reliability. In this study, the NEP scale was used to examine environmental attitudes among 355 university students in Ibadan, Nigeria. Overall, the Nigerian students were found to have a lower endorsement of the pro-ecological ideologies included in the NEP compared with similar samples from other cultural contexts. However, a strong consensus was observed among the sample on the fragility of nature’s balance and possibility of eco-crisis facets of the NEP. The findings of the study are discussed in the context of relevant Nigerian social and cultural factors, and recommendations for future research are provided.     

Understanding American and Korean Students’ Support for Pro-environmental Tax Policy: The Application of the Value–Belief–Norm Theory of Environmentalism

By using the value–belief–norm theory of environmentalism, this study investigates American and Korean college students’ support for pro-environmental tax policy as a way to address global climate change. The results indicate that environmental concern and the perceived severity of climate change were significant predictors of one's tax policy support. Perceived individual responsibility for addressing climate change mediated the relationship between environmental beliefs (i.e. environmental concern and perceived severity) and tax policy support for Koreans. Such relationship was not observed among Americans. This study also examines whether political ideology functions as a predictor of tax policy support. For Americans, political ideology was a significant factor in predicting one's tax policy support and that it remained significant even after the inclusion of more proximal predictors—environmental concern and perceived severity. For Koreans, however, political ideology was not a significant factor. Theoretical and practical implications are discussed.     

Psychological Reactance From Reading Basic Facts on Climate Change: The Role of Prior Views and Political Identification

Scholars continue to search for solutions to shift climate change skeptics’ views on climate science and policy. However, research has shown that certain audiences are resistant to change regarding environmental issues. To explore this issue further, we examine the presence of reactance among different audiences in response to simple, yet prominently used, climate change messages. Our results show that emphasizing the scientific consensus of climate change produces reactance, but only among people who question the existence of climate change. Moreover, adding political identification to the model as an additional moderating variable shows the increases in reactance occur among Republicans who question the existence of climate change. Finally, our results show that reactance to climate change messaging may lead to backfiring effects on important outcomes tied to climate change such as risk perceptions, climate change beliefs, and support for mitigation policies.     

Beyond Counting Climate Consensus

Several studies have been using quantified consensus within climate science as an argument to foster climate policy. Recent efforts to communicate such scientific consensus attained a high public profile but it is doubtful if they can be regarded successful. We argue that repeated efforts to shore up the scientific consensus on minimalist claims such as “humans cause global warming” are distractions from more urgent matters of knowledge, values, policy framing and public engagement. Such efforts to force policy progress through communicating scientific consensus misunderstand the relationship between scientific knowledge, publics and policymakers. More important is to focus on genuinely controversial issues within climate policy debates where expertise might play a facilitating role. Mobilizing expertise in policy debates calls for judgment, context and attention to diversity, rather than deferring to formal quantifications of narrowly scientific claims.     

Local community acceptance of the rare earth industry: the case of the Lynas Advanced Materials Plant (LAMP) in Malaysia

This paper provides a detailed analysis of the local community response to a newly installed rare earth (RE) refinery facility and the factors underlying its acceptance. House-to-house interviews, using structured questionnaire, were conducted in 2013 (N = 370). Results show that the community was divided into deciding whether they agreed with the presence of the facility, 41.36 % (for) and 41.62 % (against). The remaining fraction of the community was undecided, which made up 17.03 % of the total respondents. This paper identifies six significant predictors of risk acceptance: gender, education status, place of residence, Factor 1 (variables—perception of safety, concern on effects, and trust in the operators), Factor 2 (variables—social and individual benefits), and Factor 3 (variables—no confidence in government). This study gives insights on how the public respond to potential hazardous facilities and highlights the need for policy makers to consider public sentiment which can interfere with further expansion of the RE industry.     

Perceived Influence of Proenvironmental Testimonials

Recommendations for communicators to make environmental issues more concrete in public align with the tenets of exemplification theory. Audiences may also engage with messages that they perceive as influencing them more than others, an outcome that aligns with the third-person effects framework. What is not well known is how these two areas of research intersect, namely, how exemplars about environmental issues may impact perceived message influence on the self-relative to others. This study examines the effects of testimonials on the perceived influence of environmental messages. Two experiments, each conducted simultaneously in Singapore and the Midwestern US, suggest that university students perceive themselves to be more influenced than others by proenvironmental messages. The second experiment shows that this perceptual bias is related to message desirability and individuals’ environmental values. Both experiments reveal location-specific effects, which is useful for understanding how to communicate environmental problems to global audiences.     

The impact of farmers’ participation in field trials in creating awareness and stimulating compliance with the World Health Organization’s farm-based multiple-barrier approach

The results of a study aimed as assessing the extent to which urban vegetable farmers’ participation in field trials can impact on their awareness and engender compliance with the World Health Organization’s farm-based multiple-barrier approach are presented in this paper. Both qualitative and quantitative approaches have been used in this paper. One hundred vegetable farmers and four vegetable farmers’ associations in the Kumasi Metropolis in Ghana were covered. The individual farmers were grouped into two, namely: (1) participants and (2) non-participants of the farm-based multiple-barrier approach field trials. The results of the study show that participation in the field trials has statistically significant effects on farmers’ awareness of the farm-based multiple-barrier approach. Compliance has, however, been undermined by the farmers’ perception that the cost of compliance is more that the benefits. Policy tools that can address these constraints have been recommended in the paper.     

An idiosyncratic assessment of the role of mathematical models in environmental sciences

This paper summarizes a number of studies in two disciplines of particular interest to environmental scientists and managers: academic ecology and academic economics. These studies suggest that too often in the past we have been extremely cavalier in our acceptance and use of some theoretical mathematical models purporting great importance and generality. Of particular concern is that on a number of occasions, data have been presented as substantiation of certain theoretical models while in fact, on closer examination, they are not. In many cases, the use of these formulations have led to unnecessary environmental destruction and illogical economic decisions. I conclude that, although there are many good reasons to continue to formalize our knowledge about systems through explicit model development, we must not continue to confuse mathematical rigor with scientific rigor, and we must subject our theoretical formulations to more rigid tests vis-a-vis nature than we have in the past.     

Rural migrants’ participation in old-age insurance: a case study of the inter-provincial migrant workers from Sichuan,China

Old-age pension, a fundamental part of the Chinese social security system, is perceived by the Chinese government as the last support for rural-to-urban migrant workers upon retreating from the labor market. Using survey data collected by the authors, this paper examines a host of factors which influence migrant workers’ participation in the old-age scheme. The result shows that individual characteristics, employment status, attitudes toward old-age support and perception of the old-age pension system significantly differentiate two groups of migrant workers between those that have participated in and their counterparts who have not participated in the old-age pension schemes. Among a number of factors, age, educational attainment, holding labor contract, etc. are found to be significant factors influencing migrants’ behavior participating (or not participating) the available age-pension schemes. Policy implications for how to improve the rate of participation in existing old-age pension schemes among migrant workers are drawn from the findings.