The social psychology of biodiversity conservation in agriculture

We investigate farmers’ intentions to apply biodiversity conservation practices from a psychological perspective, using an adapted version of the theory of planned behaviour (TPB), including group norms and putting emphasis on moral norms and self-identity. The study is based on a quantitative survey (n = 99) in Belgium, analysed using confirmatory factor analyses and path analysis. Results suggest that the impact of attitudes, social norms and perceived behavioural control on intentions is almost fully mediated through moral norms and self-identity. To have a sustained impact, change actions should strive to embed biodiversity conservation into the social norms and into the good farmer identity of the farming community. While acknowledging the explanatory nature of this study, the findings could suggest another view on how to induce behavioural change.     

Green identity,green living? The role of pro-environmental self-identity in determining consistency across diverse pro-environmental behaviours

Policy-makers are interested in cost-effective and socially acceptable ways of encouraging the public to adopt more environmentally-friendly lifestyles. One area which UK policy-makers are focussing on is ‘catalyst behaviour’, the notion that taking-up a new behaviour (such as recycling) may cause people to adopt other pro-environmental behaviours. Yet, evidence for such ‘spill-over’ effects is so far limited, and it is unclear when and how cross-situational motivations (e.g., pro-environmental identity) may predict behaviour and when contextual factors are more important. We report on a postal survey (N = 551) of pro-environmental behaviours amongst the UK public. We assess the influence of pro-environmental self-identify on consistency across a range of behaviours. Pro-environmental values, perceived behavioural control, subjective norm, attitudes, and demographic factors were also measured. Findings show self-identity to be a significant behavioural determinant over and above theory of planned behaviour variables for carbon offsetting behaviour. However, pro-environmental self-identity was only a significant predictor for certain other pro-environmental behaviours; background variables were also important predictors. Limitations of the study, and implications for theory and policy, are discussed.     

Theory of planned behaviour, identity and intentions to engage in environmental activism

This study incorporated identity constructs into the theory of planned behaviour (TPB) to investigate intentions to engage in environmental activism. First year students and participants of a students of sustainability conference (n=169) were administered a questionnaire survey that measured standard TPB constructs as well as environmental group membership and self-identity as an environmental activist. Consistent with predictions, environmental group membership and self-identity were positive predictors of intentions. Thus, greater involvement in environmental groups and a stronger sense of the self as an environmental activist were associated with stronger intentions to engage in environmental activism. There was also evidence that self-identity was a stronger predictor of intentions for participants with low rather than high environmental group membership. In accordance with the standard TPB model, participants with more positive attitudes toward and a greater sense of normative support for environmental activism also had greater intentions to engage in the behaviour. The implications for groups seeking to harness support for activities to protect the environment are discussed.     

Understanding the normalisation of recycling behaviour and its implications for other pro-environmental behaviours: A review of social norms and recycling

This paper examines our understanding of recycling behaviour in the context of its increasing normalisation in the UK. It reflects on the recent history of dry recycling (i.e. recycling of ‘dry’ materials such as paper, glass, plastics and cans) and asks the question as to what influence policy drivers and the increased provision of facilities for recycling have had on people's behaviour. In reviewing the evidence for recycling being considered a norm, this paper explores what influence norms, habit and identities have on recycling behaviour.It then considers what lessons the evidence offers for using the normalisation of recycling behaviour in influencing more people to recycle and to adopt other sustainable behaviours. The somewhat contentious issue of whether engaging in recycling behaviours has a positive or negative effect on people engaging with other pro-environmental behaviours is discussed. The evidence shows that both positive and negative spillover occurs and understanding where the balance lies, as well as what effect recycling being a norm plays in this, is important in determining appropriate interventions to influence pro-environmental behaviours. The paper concludes with some observations on implications of the evidence on intervention approaches to influence pro-environmental behaviours.     

The relationship between environmental activism,pro-environmental behaviour and social identity

Research on environmental activism remains poorly integrated and ill-defined and to date, there has been little examination of the relationship of environmental activism, pro-environmental behaviour and social identity. 131 students from an Australian University (M = 25.04 years old, SD = 8.17) voluntarily participated by returning an anonymous questionnaire containing an environmental activism scale, a pro-environmental behaviour scale and a social identity scale. The results revealed that while there was a significant relationship between social identity and environmental behaviour, only the citizenship component of environmental behaviour significantly predicted environmental activism. In other words, the relationship between social identity and environmental activism was indirect. This research presents the opportunity for further exploration of these relationships and to further investigate their relationship to inter-group processes.     

Knowledge,agency and collective action as barriers to energy-saving behaviour

Energy saving is becoming a rising priority as a response to climate change and fossil fuel depletion in recent years. However, despite energy-related behaviour change being an important part of many environmental education initiatives, “energy literacy” among citizens remains patchy in both the USA and the UK, with evidence of strong positive attitudes but less consistent knowledge. Whilst it is clear that increasing knowledge does not automatically produce behaviour changes, potential questions must be asked about the logic of focusing solely on behaviour without simultaneously exploring and enhancing understanding of energy issues. This research, undertaken at a higher education institution with a strong focus on sustainability, illustrates the potential risks of targeting behaviour change and individual action at the expense of increasing knowledge, or encouraging collaborative and democratic endeavours. Results from an online survey indicate widespread misconceptions about energy which may reduce the effectiveness of energy-saving behaviours, alongside variable levels of motivation and engagement with energy issues. Respondents report a strong belief in the efficacy of personal changes, yet uncertainty about their capacity to influence business and government alongside a persistent faith in science to provide solutions to energy issues. The paper concludes by reflecting on the challenges arising from these findings for understanding agency and effectiveness in energy relationships.     

“Lead has become carbon dioxide”: framing sustainable travel in an age of climate change

This paper explores the promotion of environmentally sustainable travel and the ways in which individual citizens engage with exhortations to adopt environmentally responsible travel modes. In local contexts, the arguments for promoting modal shifts have focused on issues like congestion, noise reduction and the improvement of local environmental quality. However, in recent years, concerns about global climate change have reframed the promotion of sustainable travel around carbon emissions reductions and more fundamental changes to lifestyle choices as a way of combating climate change. Within this context, this paper considers the ways in which individuals frame sustainable travel through using focus group data collected as part of a wider research project on travel behaviour in the UK. The paper will demonstrate that notions of “sustainable” travel are still largely dominated by localised environmental concerns that have resonances with the everyday experiences and practices of individuals, with many of the factors underlying established discourses of travel behaviour being focused on pragmatic issues like convenience and cost. In contrast, the issue of climate change presents a number of challenges for policy-makers seeking to change behaviour because of the contestations surrounding climate science, political leadership and the perceived role of individual consumers in tackling climate change.     

More than money: how multiple factors influence householder participation in at-source stormwater management

Urban stormwater run-off is a threat to stream ecosystems. New approaches to stormwater management aim to protect urban streams from such impacts, by retaining, treating and using stormwater at its source. As up to ～50% of runoff from urban surfaces comes from private property, fostering stormwater retention requires effective householder engagement. We evaluated householder participation in the Little Stringybark Creek project, a stormwater retrofit programme aimed at waterway protection, using qualitative enquiry through formal and informal interviews to identify factors that influenced participation. Participation was governed by multiple factors, with financial incentives and personal co-benefits of tanks primary motivators, while process complexity and distrust were primary barriers. Results suggest an approach combining education to encourage review of subjective norms and attitudes, with incentives to mitigate behavioural controls can transform public behaviour towards sustainable stormwater management.     

BARRIERS TO NATURE CONSERVATION IN GERMANY: A MODEL EXPLAINING OPPOSITION TO PROTECTED AREAS

Germany is particularly plagued in its nature conservation strategies by widespread and persistent opposition to the designation and management of protected areas through local resistance. This opposition is continuing, despite Germany's commitment to international and European mandates to enhance biodiversity within its borders. This paper seeks to explain why this opposition is so coherent and so protracted with reference to research into the attitudes of residents, landowners and managers on both sides of the debate. The research involved the use of grounded theory approaches, sensitive interactive interviewing, and the gradual application of social psychological theories of social identity and reactance. The evidence is strong that there are powerful emotional and cultural drivers that divide nature conservationists and local landusers and residents into two camps, maintained by stereotyping and group bonding. Based on these findings, practical and constructive ways are proposed to reconcile these differing perceptions.     

A comprehensive action determination model: Toward a broader understanding of ecological behaviour using the example of travel mode choice

This paper examines a first version of a Comprehensive Action Determination Model (CADM) of ecological behaviour that incorporates intentional, normative, situational, and habitual influences on environmentally friendly behaviour. The main assumptions of the theory of planned behaviour (TPB), the norm-activation model (NAM), the theoretical concept of habit and the ipsative theory of behaviour were integrated into a comprehensive model. The model was tested using a structural equation modelling approach on a sample of 389 students in the domain of travel mode choice and compared to established less comprehensive models (TPB, NAM and a combination of both). The results show that all compared models had a good to excellent model fit and explained a substantial amount of variation in travel mode choice. The CADM, however, explained the greatest degree of variation as compared with the other models, at 65%. Subjective and objective situational constraints were responsible for most of the variation in travel mode choice in the CADM, but intentions and habits also had a significant impact. The influence of social and personal norms was mediated by habits and intention, while habits moderated the relationship between intention and behaviour. The importance of the CADM as a framework for other domains of ecological behaviour is also discussed.     

More than good intentions: the role of conditions in personal transportation behaviour

Engaging individuals in pro-environmental behaviours is critical to addressing today’s environmental challenges. This study examines how conditions – or an individual’s context – influence action. Through semi-structured narrative interviews and document analysis, we examined the influence of conditions in five individual cases involving attempted change in personal transportation behaviour. The cases, studied over the course of one year, are derived from participants in a sustainability institute, representing a range of attempted behaviours, and highlight numerous potential barriers to desired pro-environmental behaviours. We found that the degree of engagement with sustainable transportation primarily was influenced by the amount and intensity of supportive conditions relative to barriers. Participants who successfully engaged in their desired transportation-related pro-environmental behaviours experienced physical, social, and learning conditions that promoted competence and satisfaction. We discuss the implications for designing interventions that encourage pro-environmental behaviours.     

Gendered dimensions of climate change response in Swedish municipalities

This article elaborates on and discusses gendered dimensions of climate change response in Swedish municipalities. There are indications that attitudes and behaviour to the environment and climate change are gendered. This evidence together with our own work further indicates that gender awareness is most probably an important influence on how municipalities respond to climate change. The aim of this study was to investigate if and how gendered aspects of climate change response are integrated in the Swedish response to climate change. The potential causal relationships between a high level of awareness of the gendered aspects of climate change and the levels of climate change response were investigated. We asked whether there is a positive relationship between gender awareness and the quality of the communities' climate change policies and practice. Indications of such a relationship prompt a change in research priorities – paying more attention to gender – and in subsequent policy developments.     

User Perceptions and Attitudes on Sustainable Urban Transport among Young Adults: Findings from Copenhagen,Budapest and Karlsruhe

Abstract

This paper addresses the relevance of the demand side for the achievement of sustainable transport in urban areas. The underlying thesis is that a better understanding of user habits, perceptions and attitudes with its specific dynamics is essential for a successful design of targeted transport policies. In line with this, the paper at hand is based on research that aims at improving the knowledge of urban-transport-related habits and attitudes of young adults. The results of three interview meetings that were held in Karlsruhe, Budapest, and Copenhagen with participants aged between 20 and 30 are presented. Background of the interviews is a range of studies that indicate that young people in urban areas seem to be less interested in cars than the generation before. And indeed, the interview meetings reveal that participants had a rather pragmatic attitude towards transport modes. They wished a transport system that is flexible, convenient and cheap. Despite many differences, most participants showed rather positive attitudes towards policies supporting alternatives to car-based transport. However, it will be crucial for policy shaping to what extent the observed behaviour patterns and attitudes will persist over time.     

气候变化对中国旅游业持续发展的影响及应对措施

气候变化已不同程度地威胁到中国旅游业持续发展所依赖的主要生态系统,使旅游业遭受到巨大的经济损失,并且使旅游业面临着改变其产品和形象的威胁,可能进一步加剧旅游业与自然保护之间的冲突、凸显社会公平问题。尽管中国现行立法已为保障旅游业持续发展提供了相应的制度支撑,但远不足以应对气候变化对中国旅游业持续发展带来的严峻挑战。当前迫切需要开展旅游业的可持续管理与教育、培育旅游市场和发展循环经济等联合行动。     

Achieving sustainable lifestyles? Socio-cultural dispositions,collective action and material culture as problems and possibilities

This article focuses on the everyday life of ordinary households, their behaviour and responsibility with regard to environmental and sustainability issues. Previous research has shown that there is a gap between what households perceive as ideologically correct behaviour and what they actually do. It is argued here that socio-cultural dispositions, material culture and collective action need to be included in future strategies for creating more sustainable lifestyles. The investigation is based on a study of families participating in a year-long project in which the families learned to live in a more environmentally friendly way. In the study of the families, material culture interacted with routines, family relations and citizenship in a reproducing manner. The lifestyle changes were gender-biased, with the women as driving forces but also bearing most of the extra workload. From early life experiences, garbage sorting stood out as an especially powerful tool for a change towards more sustainable lifestyles.     

Effects and success factors of sustainable consumption policy instruments: a comparative assessment across Europe

Important knowledge gaps exist regarding the effects of policy instruments for sustainable consumption (SC) and success factors of such instruments. This article compares and summarizes the results of six case studies on the effects and success factors of SC instruments in the need areas of housing and food. While analysing different instrument types from four different European countries, all case studies were guided by the same analytical framework and mixed-methods approach. This synthesis article particularly emphasizes factors fostering the generation of instrument effects (outcomes and impacts) or hampering the creation of such effects, respectively. These factors include instrument goals and design, the accommodation of consumer needs, and the simultaneous addressing of framework conditions, as well as market context, policy interaction, and stakeholder involvement. The findings and conclusions can contribute to a better understanding of the conditions under which policy instruments can steer consumer behaviour towards sustainability.     

Citizen science on speed? Realising the triple objective of scientific rigour,policy influence and deep citizen engagement in a large-scale citizen science project on ambient air quality in Antwerp

Citizen science projects are increasingly recognised as catalyst for triggering behaviour change and building social capital around environmental issues. However, overview studies observe recurrent challenges in many citizen science projects in terms of combining high levels of data quality with deep citizen engagement and policy influence. This paper reports on the findings of the CurieuzeNeuzen project (www.CurieuzeNeuzen.eu), a large-scale citizen science project on air quality in Antwerp, delivering results in the three areas described above. Through CurieuzeNeuzen, 2,000 citizens studied the air quality levels in and around Antwerp in 2016 and were intensively deliberating on possible causes and solutions. Surveys were conducted at the start and towards the end of the project, with participants stating that their participation resulted in changed views and behaviour towards air pollution, mobility solutions, and city planning. The findings were picked-up academically and contributed to policy debates on air quality at city and regional level.     

Learning for sustainability: participatory resource management in Cambodian fishing villages

Considerable attention is now being given to the role and importance of education and learning implications of participatory resource and environmental governance. The contention is that such learning has the potential to transform behaviour, and in the case of resource management, may help change current patterns in resource use towards a more sustainable social-ecological system. Our purpose is to establish the opportunities for learning afforded to those participating in local level resource management committees in two Cambodian fishing communities and consider the learning outcomes from such opportunities. Our approach was qualitative and used a case study design. The findings establish a wide range of committee resource management activities that resulted in both instrumental (e.g., learning about administrative procedures) and communicative (e.g., insights into the need to conserve mangroves) learning. It was revealed that such learning can lead to changes in behaviour at the community level (e.g., managing local waste). Our findings also indicated a number of motivators and enablers of learning such as opportunities for dialogue, leadership and the presence of declining resources.     

Economic instruments for sustainable community development

In recent years there has been increasing interest in the use of so-called 'economic instruments' in environmental policy. Economic instruments influence the behaviour of economic agents by providing financial incentives for environmentally improved behaviour, or disincentives for damaging behaviour. This paper explores the use of economic instruments in the field of sustainable community planning and development. It does so in the wider context of how environmental economic policy is made. The focus of this paper is to examine the role of policy instruments in community planning, and to review the different types of instruments that are available to policy-makers. Numerous examples of the various instruments at the community level are described. It is widely believed that policy making should occur at the lowest or most local level possible while maintaining effectiveness. A system of government that does not give adequate legal power to local governments, and does not allow local governments considerable flexibility in the use of funds, cannot be expected to achieve all community objectives. Central governments must give local governments permission to take measures towards sustainable community planning, even though that requires giving them power to address broader issues. At the same time, when issues that should be addressed at national and international levels are not addressed, local governments may be able to take action individually. Given the general reluctance (and perhaps inability) of governments at all levels today to consider non-economic and, particularly, non-market policy instruments, it is pragmatic as well as timely to improve our understanding of economic instruments for sustainable community development.     

Consumer Food Ethics: Considerations of Vulnerability,Suffering, and Harm

Over the past years, various accounts of ethical consumption have been produced which identify certain concepts as central to mediating the ethical relationship between the consumer and the consumed. Scholars across disciplinary fields have explored how individuals construe their ethical consumption responsibilities and commitments through the notions of identity, taking care and doing good, proximity and distance, suggesting the centrality of these themes to consumer engagement in ethical practices. This paper contributes to the body of research concerned with unravelling consumers’ conceptually mediated relationship to moral and ethical issues in the sphere of consumption by revealing a new set of ideas through which people interpret and relate to consumption ethics. Drawing upon findings from an empirical study on self-perceived ethical food consumers, I demonstrate that people’s perceptions and views of ethical problems around consumption are bound up with notions of vulnerability, suffering, and harm, and that these notions permeate and impact all aspects of ethical consumer behaviour. The paper concludes by arguing that we need to further explore the conceptual underpinnings of ethical consumer commitments and practices, and expand the conceptual toolkit of research on ethical consumption to account for a wider range of ideas and notions that shape individual as well as collective motivations, intentions, and actions throughout the process of becoming and being an ethical consumer. Finally, the paper suggests a specific analytical framework to facilitate such research.