Belligerent broadcasting,male anti-authoritarianism and anti-environmentalism: the case of Top Gear (BBC, 2002–2015)

ABSTRACT

This article considers the format and cultural politics of the hugely successful UK television program Top Gear (BBC 2002–2015). It analyzes how—through its presenting team—it constructed an informal address predicated around anti-authoritarian or contrarian banter and protest masculinity. Regular targets for Top Gear presenter’s protest—curtailed by broadcast guidelines in terms of gender and ethnicity—are deflected onto the “soft” targets of government legislation on environmental issues or various forms of regulation “red tape. Repeated references to speed cameras, central London congestion charges and “excessive” signage are all anti-authoritarian, libertarian discourses delivered through a comedic form of performance address. Thus, the BBC’s primary response to complaints made about this program was to defend the program’s political views as being part of the humor. The article draws on critical discourse analysis and conversation analysis to consider how the program licensed a particular form of engagement that helped it to deflect criticisms, and considers the limits to such discursive positioning. We conclude by examining the controversies that finally led, in 2015, to the removal of the main presenter, Jeremy Clarkson, and the ending of this version of the program through the departure of the team to an on-demand online television service.     

Indigenous Power Struggles in the Peruvian Amazon: A Spatio-cultural Analysis of Communication

It is well established that external national policies and internal ethnic politics contribute to indigenous power struggles that create a disharmonious indigenous voice. The purpose of this paper is to interrogate how such fissures intersect with internal, covert communication forces embedded in indigenous communities. Based on a case study of Peru’s national indigenous Amazonian organization Asociación Interétnica de Desarrollo de la Selva Peruana (AIDESEP or the Interethnic Association for the Development of the Peruvian Rainforest), the authors advance a geographical perspective of communication to interrogate the physical and social spaces that contribute to and fragment indigenous public spheres, drawing from a content analysis of interviews and news media reports. The aim is to analyse how power—influenced by the spatio-cultural effects on communication—divided a national indigenous voice following Peru’s 2009 Amazon conflict.     

Politics of Edibility: Reconceptualizing Ecological Relationality

Taking the Infinity Burial Project (IBP) as its inspiration, this essay theorizes a politics of edibility by way of decomposing the discursive boundaries erected between human bodies and environments. In particular, this essay reads the IBP as a deconstruction of another dualism—eater/eaten—that permeates and informs cultural practices from birth to burial. Mobilizing a rhetoric of carnality, the IBP decomposes the human body's relation to its environments, merging its statuses as eater and eaten. At the same time, this rhetoric of carnality also emphasizes the irreducibly productive nature of consumption as an articulatory practice in its own right. As this essay argues, a politics of edibility not only recognizes the superficiality of the body/environment and eater/eaten dichotomies but it also respects the relations generated in the wake of their deconstruction.     

Figuring Out #Fukushima: An Initial Look at Functions and Content of US Twitter Commentary About Nuclear Risk

This study takes an exploratory look at Twitter content in the USA about the emergency at Japan's Fukushima-Daiichi nuclear power station. In particular, I focus on the concepts of the “atrophy of vigilance” from the risk communication literature and the message functions fulfilled for social media users. Two important results emerge from this analysis. First, Twitter content in the USA reflected a cautious approach, mainly suggesting an informative versus interpretive function and rarely mentioning risk or hazard outright. Second, this informative emphasis on risk dominated the content of tweets in the few days following the emergency but decreased substantially within 2 weeks afterwards; it was then overtaken by an interpretive risk emphasis. In addition, toward the end of this period, tweets were more likely to include hyperlinks to websites of traditional news outlets. Implications for the empirical study of social media and risk communication are discussed.     

Unravelling the Threads: Discourses of Sustainability and Consumption in an Online Forum

This article analyzes an online discussion that followed an article published by UK environmental activist and journalist George Monbiot in The Guardian online newspaper. The analysis addresses the ways in which participants in an online forum debate responded to the tensions and contradictions between lifestyle, consumption, and sustainability highlighted in the original article. The discursive construction of class, green political orientations, and identities; visions of “the good life”; and appeals to religion and science are highlighted throughout the analysis—as are the discursive strategies for positioning self, other, and audience in the debate. The argument emphasizes the heterogeneity of discursive positioning and reflects on the role of social media in the politics of consumption and sustainability, especially given the inherent reflexivity of web forums as online communicative forms.     

Climate Engagement in a Digital Age: Exploring the Drivers of Participation in Climate Discourse Online in the Context of COP21

Various scholars underscore the importance of public engagement with climate change to successfully respond to the challenges of global warming. However, although online media provide various new opportunities to actively engage in climate discourse so far very little is known about the drivers of this form of engagement. Against this background, this study tested a theoretical model on the effects of media and interpersonal communication on participation in climate discourse online using data from a representative online survey of German citizens (n?=?1392) carried out while COP21. Overall, the results show that receiving information on climate change from social media (social networks, Twitter, blogs), active information seeking online and interpersonal conversations about COP21 strongly encourage participation in climate discourse online. Moreover, results provide relevant insights on the role of interest in climate politics, personal issue relevance and climate scepticism as preconditions of communication effects.     

Species of the Month: Anti-Whaling,Mediated Visibility,and the News

Paul Watson, founder of the Sea Shepherd Conservation Society and captain of anti-whaling ship the Steve Irwin, has emerged as one of the world's most visible environmental protesters. This essay, based in part on a long interview with Watson in Australia in 2009, analyzes his mediated visibility and thus capacity to participate in public debate by isolating various components of his strategic activities under four themes: mediated protest, symbolic power, media practices, and celebrity. It argues that Watson's visibility involves a complex flow of information and meanings across various “old” and “new” media form, but remains reliant on news media. Thus, despite his generally astute media practices and strategies, Watson's visibility is contingent on a set of professional practices and logics unlikely to provide sustained news access or long-term legitimacy to a political “outsider.”     

Media Access and Political Efficacy in the Eco-politics of Climate Change: Canadian National News and Mediated Policy Networks

We use a discourse network analysis approach to answer two questions about national news coverage of climate change policy debate in Canada during the period 2006–2010. First, what is the media visibility of actors relevant to policy development and advocacy on climate change? Second, given the political and economic context of climate policy-making in Canada, does greater or lesser media visibility reflect effectiveness in climate policy advocacy? Multiple interpretive frameworks characterize Canadian political discourse about climate change, with fragmentation between the federal government, opposition political parties, provincial governments, and environmental organizations. Contrary to expectations, environmental organizations had high levels of media visibility while the relative invisibility of fossil fuel corporations was notable in the media coverage of Canadian climate discussions. Our findings challenge optimistic accounts of the relationship between media power and political power, and suggest that media power does not necessarily translate to political efficacy.     

Communicating Haze Crisis Online: Comparing Traditional Media News and New Media Perspectives in Singapore

ABSTRACT

To understand haze-related online communication in Southeast Asia, this exploratory study took a mixed method approach to conduct web analysis of online communication during haze crisis in Singapore, followed by textual analysis of traditional and new media content during peak days. First, web analytics showed that Singapore’s haze online communication occurred mostly on the Twitter platform with primary negative sentiments. Next, textual analysis results found that majority of traditional media-affiliated news provided informative haze reports and centered on positive measurements taken by government and authorities, similar to Public Information Model for crisis management. In comparison, haze-related new media content had diverse topics reflecting laymen’s viewpoints with critical tones and negative sentiments. News portals and blogs used two-way asymmetrical and symmetrical model for crisis management, respectively. Additionally, Social Cognitive Theory’s media diversity perspectives were applied to understand people’s media choices among traditional and new media during natural crisis with environmental influences.     

Green Lawfare: Environmental Public Interest Litigation and Mediatized Environmental Conflict

Communication strategies involving news media and environmental groups are well documented and research into protest politics and other forms of environmental communication has made considerable progress in the analysis of the strategies that various actors use to influence environmental policy. There is less scholarship, however, on the journalistic representation of the legal strategies employed by environmental non-government organizations, such as the mediatized debates about the use of law by these groups and the laws themselves. Further, while legal scholarship observes the role of public interest litigation in environmental matters, the role of news media as an influential force in public opinion formation and mobilization in the context of environmental litigation as an activist strategy remains less understood. Using the 2015 “green lawfare” debate in Australia that followed a successful Australian Federal Court challenge to a coalmine, this paper argues that the “mediatized visibility” inherent in public interest litigation is an important, but mostly overlooked, element of mediatized environmental conflict.     

The Influence of Media Use on Environmental Engagement: A Political Socialization Approach

Current research suggests that the media play an important part in informing and engaging citizens in environmental issues. Building on these findings, this study adopts a political socialization approach to citizens' involvement in everyday-life pro-environmental behavior. Multivariate analysis of recent survey data from Swedish adolescents (N = 1148) demonstrates direct as well as indirect relationships between frequency of news media use, talk about environmental issues with parents and peers, and extent of pro-environmental behavior. The findings are consistent with the notion that news media use promotes behavior by raising awareness of environmental issues. The results are also discussed in terms of a citizen-communication framework according to which interpersonal communication translates environmental information gleaned from news sources to adolescents' everyday-life reality, thereby motivating pro-environmental behavior. Future directions for examining causal mechanisms in more detail are discussed.     

The 2014 Walrus Haul Out: A Case Study of Selective Exposure to Environmental News Coverage

In this article we examine in real time the political selective exposure process involved when the public confronted the “walrus haul out” of October 2014, a news event attributed by some climate change researchers to the effects of the climate change-driven reduction of Arctic sea ice. Analyzing data assessing the amount of major TV and cable news network coverage of the haul out, and evaluating public opinion data collected from a rolling cross-sectional survey of US adults take at the time, we show that coverage of this event was not equitably distributed across news media news sources, that exposure to news source is related to the respondents’ ideological dispositions, and that exposure to coverage of the walrus haul out is related to ideology, the selectivity of political news habits, and climate change knowledge. We conclude with a discussion of the apparent inevitability of selective exposure to media coverage of climate change-related events and the implications for effective climate change communication.     

How Grammatical Choice Shapes Media Representations of Climate (Un)certainty

Although mass media continue to play a key role in translating scientific uncertainty for public discourse, communicators of climate science are becoming increasingly aware of their own role in shaping scientific messages in the news. As an example of how future media research can provide relevant feedback to climate communicators, the present study examines the ways in which grammatical and word choices represent and construct uncertainty in news reporting about the Intergovernmental Panel on Climate Change (IPCC). Qualifying and hedging language and other “epistemic markers” are analyzed in four newspapers during 2001 and 2007: the New York Times and Wall Street Journal from the USA and El País and El Mundo from Spain. Though the US newspapers contained a higher density of epistemic markers and used more ambiguous grammatical constructs of uncertainty than the Spanish newspapers, all four media sources chose similar words when questioning the certainty around climate change. Moreover, the density of epistemic markers in each newspaper either remained the same or increased with time, despite ever-growing scientific agreement that human activities modify global climate. While the US newspapers increasingly adopted IPCC language to describe climate uncertainties, they also exhibited an emerging tendency to construct uncertainty by highlighting differences between IPCC reports or between scientific predictions and observations. The analysis thus helps identify articulations of uncertainty that will shape future media portrayals of climate science across varying cultural and national contexts.     

Conservatism vs. conservationism: differential influences of social identities on beliefs about fracking

ABSTRACT

Although recent expansions in hydraulic fracking operations across the United States have led to greater news coverage and attention from the public, overall understanding remains fairly low. For some, relevant social identities, including environmental or political, may provide a short cut to becoming informed about fracking, or to determining what they believe about it and how that influences their positions on fracking policies. Social identity influence frameworks provide an approach to understanding the relationships between belief and identity, which this study investigates through its affiliational and attitudinal components. National survey data are used to model pathways from environmental and political identities to beliefs about risks associated with fracking. Environmental attitudes significantly predicted belief that fracking has health risks, and mediated a relationship from environmental group affiliation, but environmental information was not significant. Ideology had direct and indirect effects, through partisan media use, while partisanship had direct effects on beliefs about environmental risks.     

Questioning the Doubt: Climate Skepticism in German Newspaper Reporting on COP17

Despite numerous international studies on climate change, there is skepticism in the media and it is prominent in public opinion polls. This article focuses in particular on the framing of climate skepticism in Germany, a country that, in the main, is said to be convinced about climate change. By using a two-step content analysis of 379 news articles (print and online) we demonstrate that climate skepticism is present in German news media reporting on the 17th Conference of the Parties (COP17) to the United Nations Framework Convention on Climate Change in Durban, South Africa. We identify two overarching skepticism frames: skepticism about the phenomenon of climate change and about climate science. Our analysis further shows that climate skepticism is not exclusive to a specific political ideology, even though a newspaper's ideology may influence how skeptical frames are being evaluated.     

External Communication About Sustainability: Corporate Social Responsibility Reports and Social Media Activity

External communication about corporate social responsibility (CSR) and sustainability activities may vary significantly across firms. Communication channel, content, and frequency may reflect a company’s resource allocation priorities, its culture, and its leadership in the sustainability domain. This empirical research compares n?=?11 global consumer apparel companies, with brands ranging from Adidas to Prada to Wrangler, in terms of their communication about CSR and sustainability in both formal outlets (annual CSR reports), informal channels (Twitter and Facebook social media), and voluntary participation in external rankings (the Global Reporting Initiative). In addition, the sample is divided into “High-Ranked” and “Low-Ranked” subsamples, using Newsweek’s Greenest Companies 2014 rankings, to examine if companies ranked highly by Newsweek communicate more often and display higher levels of engagement in sustainability reporting, compared to low-ranked firms. Results provide support for our research propositions. We conclude with recommendations for companies seeking to strengthen their CSR external communication.     

The Nature of Time: How the Covers of the World's Most Widely Read Weekly News Magazine Visualize Environmental Affairs

Scholars of environmental communication acknowledge the importance of visual representations in shaping perceptions and actions in relation to environmental affairs. Unlike with other media, including newspapers, television and film, research on the visualization of nature and environmental issues in magazines is rare. This study focuses on the covers of Time magazine, one of the world's most influential news weeklies. A dataset that includes all relevant covers from 1923 to 2011 is examined using a combination of quantitative and qualitative content analysis to analyze the visual representation of nature and environmental issues. The results show that the presence of environmental issues and nature on the covers has increased over the decades. Furthermore, Time takes an advocacy position on some environmental issues, but it is a shallow one that is weakly argued through less-than-engaging imagery and fails to offer much in the way of solutions or agency to the reader.     

Internet Memes,Media Frames,and the Conflicting Logics of Climate Change Discourse

ABSTRACT

Media frames have been applied to news information for decades to influence the manner in which news is both delivered and interpreted. However, media frames have tended to focus on traditional news media channels, but the emergence of new media platforms now necessitates a recalibration of how media framing is understood in relation to media and communication studies. With a focus on the issue of climate change, this study explores how framing is employed by the phenomenon of Internet memes in the new media landscape. Specifically, memes presented demonstrate the representation of five common media frames from the perspectives of both the “convinced” and “skeptical” logics. It is argued that through the use of common meme templates combined with the typical humorous or ironic message they convey, Internet memes represent a potentially powerful form of socio-political participation in the online community.     

Quoting “the Environment”: Touchstones on Earth

Media influence public awareness through agenda setting and framing of news by selecting what is published, how frequently and through what frames. This content analysis compares portrayals of climate change based on political ideology of the media. It examines daily coverage of climate change in Santiago, Chile by the conservative, El Mercurio, newspaper, and the liberal, La Nación. Twenty percent of the 1,628 articles published in 2003, 2005, and 2007 which included the words “cambio climático” (climate change) or “calentamiento global” (global warming) were analyzed for frequency, content, images, and frames. The liberal newspaper published twice as many articles that were twice as long, with four times as many illustrations about climate change. They presented more thematic and diverse frames than the conservative newspaper. Government sources and conflict frames dominated both newspapers, reflecting some similar maturation processes of climate change coverage found in Europe, the United States, and elsewhere.     

In Flanders Fields: De/politicization and Democratic Debate on a GM Potato Field Trial Controversy in News Media

In May 2011, a highly mediatized direct action in the form of a “field liberation” took place in Flanders, Belgium, against a field trial of genetically modified potatoes. This direct action and its aftermath revealed the conflictual and antagonistic nature of the genetically modified organisms debate in Flanders. Consequently, it serves as a particularly suitable case to investigate the post-political thesis with regard to environmental discourse and politics. The aim of this paper is to investigate in what ways news media in their reporting contribute to processes of depoliticization and, resultantly, impede a democratic debate on the issues at stake. This paper attempts to provide an answer to this question based on a critical discourse analysis of the reporting by Flanders’ two generalist, elite newspapers, De Standaard and De Morgen and the alternative online news site DeWereldMorgen. The findings reveal the existence of three ideological cultures, which are characterized by different degrees of de/politicization. We conclude by discussing how this study adds to our understanding of the relation between the depoliticization of environmental discourse, democratic debate and twenty-first-century news media.