“Not All Environmentalists Are Like That … ”: Unpacking the Negative and Positive Beliefs and Perceptions of Environmentalists

ABSTRACT

Limited research to date has qualitatively explored the perceptions members of the public who are not environmental activists hold of environmentalists. Therefore a qualitative survey was conducted with 89 US residents aged 21–53 (M_age?=?32.74, SD_age?=?7.89) to obtain an in-depth understanding of how non-activists within the public perceive environmentalists. Data obtained were analyzed using thematic analysis and demonstrated that non-activist perceptions of environmentalists contained both positive and negative components. Environmentalists were seen to value nature and to be actively involved in bringing about positive environmental change (positive component), yet were also viewed as aggressive in their behaviors and stubborn in their beliefs (negative component). Further still, it was found that environmentalists were more likely to be perceived positively when they engaged in individual-level, private sphere behaviors (such as recycling), and negatively when they engaged in collective-level, public sphere behaviors (such as protesting). These findings not only challenge the assumption that members of the public typically evaluate environmentalists negatively, they also outline why some individuals may fail to identify as an environmentalist and engage in pro-environmental behavior. Furthermore, they also provide some insight as to why some environmentalists find it difficult to advocate for system change that results from collective action within the public sphere.     

“Organic is More of an American Term … We Are Traditional Farmers”: Discourses of Place-based Organic Farming,Community, Heritage,and Sustainability

The following study looks at how traditional, organic, cooperative farmers starting a new farming cooperative in the US Southwest communicate about their farming as a set of (sustainable) cultural practices. The study draws on environmental communication theory, the theory of the coordinated management of meaning, and Vandana Shiva’s three-tiered economic model to construct a communication-based framework through which to view farmers’ stories about sustainability. This framework is productive, showing how some Nuevo Mexicano farmers (and others) orient toward farming, sustenance, and human-nature relationships through community, family, heritage, and education. Moreover, in addition to a conceptualization of sustainability as specific practices for nurturing and enduring in environments, communities, and organizations/institutions, sustainability can be understood as embedded ecocultural and historical experience with cross-cultural parallels in land-based communities. This study advances the ethical duty of environmental communication to better understand the ways in which environmental discourse and ecocultural and material realities are imbricated, as well as the call for such discursive study to be grounded in phenomenological experience of the natural world.     

Narratives,Rhetorical Genres,and Environmental Conflict: Responses to Schwarze's “Environmental Melodrama”

The appearance of Steven Schwarze's essay, “Environmental Melodrama” (Schwarze, 2006) as the lead article in a recent issue of The Quarterly Journal of Speech marks an important moment of recognition for environmental communication scholarship. Schwarze's essay demonstrates how studies of environmental rhetoric can contribute to rhetorical theory more generally, while addressing practical questions regarding the rhetorical aspects of environmental conflict. The contributors to this forum respond to Schwarze's arguments, drawing in part upon their own case studies of rhetorical action and narrative in environmental conflict.     

Everyday vulnerabilities and “social dispositions” in the Malian Sahel,an indication for evaluating future adaptability to water crises?

Since the 1970s, precipitation in the Sahel has decreased and become very irregular, leading to widespread drought, whilst the human need for water has rapidly increased. A new “dispositions”-based approach was adapted in order to analyse human interactions with environmental hazards and applied to the case of Hombori village in north-eastern Mali. This article explores how the population and political stakeholders perceive, live with and respond to the increasing scarcity of water. It also explores how their current vulnerability and ability to cope with variations in available water resources indicate future adaptability to climate shocks. On the one hand, this research shows how the population copes with variations in water resource availability: the population’s socio-spatial organisation explains the inhabitants’ exposure to this problem and some of the factors affecting vulnerability, the elderly and women being the hardest hit. The water issue is generally managed on a “day-to-day” basis and considered a big problem only in the dry season, thus lowering any incentive for self-protection. The main two variables that could explain this kind of risk management are the conflicting local governance and current social rules. On the other hand, the discussion of results, based on a conceptual model of social responses, explains why these current “social dispositions” to cope with and even address the water scarcity issue do not guarantee future adaptability to climate change.     

Consumer willingness to pay for organic and locally grown produce on Dominica: insights into the potential for an “Organic Island”

With the intent of improving agricultural revenues and solidifying her place as an ecotourism destination, it has been proposed that the island nation of The Commonwealth of Dominica convert all agriculture to organic production. This study explores Dominica’s current and potential domestic demand for organic and/or “locally grown” produce. Surveys were conducted with Dominican consumers to assess their opinions and willingness to pay for these products, and evaluated using a maximum likelihood estimation procedure. On average, Dominican consumers are willing to pay 17.5 % more for organic, and 12 % more for locally grown, produce. These results were varied significantly across demographic segments of the sampled population, respondent tastes and preferences, the health status of their family, and the extent to which they were early adopters of new products. Despite several expected challenges of a successful transition to organic, implementation of this policy may offer a net positive welfare increase for Dominica’s permanent residents. Results from this analysis suggest that, from the perspective of domestic consumers, Dominica should continue to pursue the possibility of becoming an “Organic Island.”     

2014, The “year without a summer” in Italy: news media coverage and implications for the climate change debate

In 2014, there was virtually no summer in northern and central-southern Italy. Storm after storm battered the peninsula, triggering floods and landslides from Veneto to Puglia. We studied the coverage of “the year without a summer” in Italy by analyzing the content of 171 news articles from two influential online newspapers. Our software-based analysis enabled us to observe that the two newspapers hardly ever mentioned climate change in their coverage of the weather anomaly that affected Italy in the summer of 2014. This type of coverage is in line with climate science, according to which there is no evidence of a climate change-related influence on summer precipitation patterns in Southern Europe—whereas such influence has been documented for northern Europe. We compared our results with a recent paper, which documented that the same online dailies chose to represent the particularly hot summer of 2012 in Italy as a direct consequence of climate change. We corroborated this comparison also on the basis of a preliminary analysis we performed on the media coverage of the exceptionally hot and arid summer of 2015 in Italy.