Evaluation of the Design Features of Interactive Sea-Level Rise Viewers for Risk Communication

Interactive sea-level rise viewers (ISLRVs) are digital tools used to communicate about impacts of sea-level rise (SLR) and support decision-making. This study characterizes how ISLRVs communicate about SLR-related risks and provide decision-making support. It identifies key themes about fostering accurate mental models of SLR processes, informing about inundation likelihood, communicating about related social and ecological risks, and providing features users can apply to specific tasks. We present a framework for understanding this type of communication tool that designers can use to develop robust ISLRVs that can support audiences’ understanding and decision-making needs, and contribute to enhancement of coastal resiliency.     

Speaking of Risk: Matters of Context

The risk communication (RC) field is dominated by the practical and normative socio-technical aim of improving communication on risk (CR), especially from the viewpoint of regulatory agencies and government administrations. Despite some change of scope and orientation over the past 30 years, two theoretical ideas have persisted: the subjective–objective risk dichotomy and the transmission (also known as code) model of communication. This theoretical legacy makes context a blind spot in RC. The study of CR themes should consider (1) the socially constructed nature of risk and (2) communication as a situated social practice of information sharing. Results of a case study of public participation in a controversial railway tunnel project in the south of Sweden, offer lessons for future research pointing to crucial contextual dimensions of CR. It is argued that the variable ontology of risk, the constitutive nature of power relationships and the practical rationality of actors must be taken into account in research on the social CR.     

Visitor Proficiency Profiling and Risk Communication at a National Park

While cognitive heuristics may produce successful, efficient outcomes, they can also introduce predictable biases that may be unavoidable even for seasoned experts. This study connects the concept of “professional intuition” to the practice of strategic communication, suggesting that people may rely on heuristics to profile an audience. These judgments, in turn, influence crafting of communication to meet the audiences’ assumed needs, the defining element of an audience-centered approach. Using interview and observational data, this study examines how national park staff use heuristic cues to evaluate visitors during face-to-face interactions. The assessments employees make, in turn, influence whether they encourage or discourage visitors from participating in inherently risky recreational activities. This visitor proficiency profiling, together with the strategic communication strategies employed, extends audience-centered communication to include both informal messages as well as individuals not necessarily trained as risk communicators. Both applied and theoretical implications of this research are considered.     

No Meat,Less Meat,or Better Meat: Understanding NGO Messaging Choices Intended to Alter Meat Consumption in Light of Climate Change

This paper examines the factors shaping non-governmental organization (NGO) messaging decisions on how meat consumption should be altered in light of climate change. In particular, we sought to understand the relative absence of messages promoting meat-free diets and the decision of some NGOs to pair meat reduction messages with messages encouraging consumers to switch to meat from ruminant grass-fed animals. Interviews were conducted with 27 staff members from environmental, food-focused, and animal protection NGOs from the USA, Canada, and Sweden. While strategic considerations consistently led to the use of modest messages for meat reduction, NGO missions were also key to shaping the specifics of messaging goals. The relatively low personal comfort levels that some NGO staffers held toward meat-free diets also led to the use of more modest requests for meat reduction. Findings highlight the complex nature of the factors underlying the environmental communication messages of NGOs.     

Figuring Out #Fukushima: An Initial Look at Functions and Content of US Twitter Commentary About Nuclear Risk

This study takes an exploratory look at Twitter content in the USA about the emergency at Japan's Fukushima-Daiichi nuclear power station. In particular, I focus on the concepts of the “atrophy of vigilance” from the risk communication literature and the message functions fulfilled for social media users. Two important results emerge from this analysis. First, Twitter content in the USA reflected a cautious approach, mainly suggesting an informative versus interpretive function and rarely mentioning risk or hazard outright. Second, this informative emphasis on risk dominated the content of tweets in the few days following the emergency but decreased substantially within 2 weeks afterwards; it was then overtaken by an interpretive risk emphasis. In addition, toward the end of this period, tweets were more likely to include hyperlinks to websites of traditional news outlets. Implications for the empirical study of social media and risk communication are discussed.     

Practical tools for quantitative analysis of coastal vulnerability and sea level rise impacts—application in a Caribbean island and assessment of the 1.5 °C threshold

The quantitative analysis of hurricane impacts on coastal development in the Caribbean is surprisingly infrequent and many tools to assess physical vulnerability to sea level rise (SLR) are insufficient to evaluate risk in coastal areas exposed to wave attack during extreme events. This paper proposes a practical methodology to quantify coastal hazards and evaluate SLR impact scenarios in coastal areas, providing quantitative input for coastal vulnerability analysis. We illustrate the implementation of the proposed methodology with results from a site-specific analysis. We quantify how storm wave impacts penetrate farther inland and reach higher elevations for increasing SLR conditions. We also show that the increase in elevation of storm wave impacts is more than the nominal increase in mean sea level, and that elevation increase may be on the order of up to twice the nominal SLR. By developing design parameters for multiple scenarios, as opposed to the determination of a single SLR value for design established by consensus, this approach generates information that we argue encourages resilient design and embedding future adaptation in coastal design. We discuss how government planners and regulators, as well as real estate developers, lenders, and investors, can improve coastal planning and resilient design of coastal projects by using this approach.     

Vulnerability assessment of sea-level rise in Viti Levu, Fiji Islands

Fiji is expected to come under increasing pressure and risk from various threats resulting from climate change and sea-level rise (SLR). Fiji consists of 332 islands and thus has a predominant and large coastline. Viti Levu is the largest and most important of the islands, harboring Fiji’s capital city and most of the major towns concentrated around its coast. The objectives of this study were to evaluate the extent of possible sea-level rise using GIS, and to identify high-risk locations. Potential sea level rise was shown graphically as an output to determine where inundation or flooding would take place. This analysis allowed important areas facing risk to be highlighted for future action. Flooding/inundation can be classified into two kinds: ‘permanent inundation’, which is the result of sea-level rise with tide; and ‘temporary flooding’, also including occasional storm surge events. The inundated area was displayed under different projections and quantified. The results produced output maps showing the distribution of inundation/flooding around the island of Viti Levu as well as the extent of flooding. Six scenarios for sea-level rise were used (0.09, 0.18, 0.48, 0.50, 0.59, 0.88 m). Six scenarios for storm surge were used with return intervals of 1, 2, 5, 10, 25, 50 years. High risk and priority locations are identified as Fiji’s capital Suva, the major tourist center and arrival port of Nadi, and Fiji’s second city Lautoka. Future action, adaptation and response strategies in these identified locations must occur to reduce risk from climate change.     

Just Turn on the Faucet: A Content Analysis of PSAs About the Global Water Crisis on YouTube

Water is essential for human life, yet safe drinking water is a limited resource. Critical to fighting the global water crisis are public awareness campaigns, including Public Service Announcements (PSAs). While YouTube has become a popular medium for disseminating prosocial content such as PSAs, environmental communication efforts on this platform remain largely uninvestigated. This study examines the content and characteristics of global water crisis PSAs on YouTube by applying two communication models: the Extended Parallel Process Model, and the Elaboration Likelihood Model. These models are used to evaluate the potential effectiveness of the PSAs. Content analysis reveals that threat messages often outweigh efficacy messages in the videos, central route processing cues are more prevalent than peripheral route cues, and a focus on quality or quantity issues differed by sponsoring organization (non-profit, for-profit, government). Implications and avenues for potential future research are discussed.     

Elevation change and the vulnerability of Rhode Island (USA) salt marshes to sea-level rise

Salt marshes persist within the intertidal zone when marsh elevation gains are commensurate with rates of sea-level rise (SLR). Monitoring changes in marsh elevation in concert with tidal water levels is therefore an effective way to determine if salt marshes are keeping pace with SLR over time. Surface elevation tables (SETs) are a common method for collecting precise data on marsh elevation change. Southern New England is a hot spot for SLR, but few SET elevation change datasets are available for the region. Our study synthesizes elevation change data collected from 1999 to 2015 from a network of SET stations throughout Rhode Island (RI). These data are compared to accretion and water level data from the same time period to estimate shallow subsidence and determine whether marshes are tracking SLR. Salt marsh elevation increased at a mean overall rate of 1.40 mm year^?1 and ranged from ?0.33 to 3.36 mm year^?1 at individual stations. Shallow subsidence dampened elevation gain in mid-Narragansett Bay marshes, but in other areas of coastal RI, subsurface processes may augment surface accretion. In all cases, marsh elevation gain was exceeded by the 5.26 mm year^?1 rate of increase in sea levels during the study period. Our study provides the first SET elevation change data from RI and shows that most RI marshes are not keeping pace with short- or long-term rates of SLR. It also lends support to previous research that implicates SLR as a primary driver of recent changes to southern New England salt marshes.     

Food for Thought: Audience Engagement with Sustainability Messages in Branded Content

Branded platforms are a growing “gray-zone” of marketing and media messages, in which corporations and news journalists partner to create content that supports strategic corporate goals while aligning with a publication’s scope of editorial coverage. As corporations are key influencers of and contributors to environmental communication, this trend has the potential to change environmental dialogue. In this article, we closely examine messages about food and sustainability, created in partnership by Chipotle Mexican Grill and the Huffington Post news site. We illustrate how use of a branded platform expanded the scope of environmental topics, issues, and frames that Chipotle addresses, how frames identified here connect to frames in coverage of science-related issues, as identified by other scholars, and discuss how branded platforms allow corporations to draw attention to polarizing environmental issues while protecting stakeholder relationships and brand reputation.     

Protective Progressives to Distrustful Traditionalists: A Post Hoc Segmentation Method for Science Communication

ABSTRACT

This study demonstrates a post-hoc segmentation that is effective in creating distinct and robust segments of interest for researchers and practitioners in science communication. We use agglomerative hierarchical clustering to classify survey respondents based on answers to a short, five-item battery of questions drawn from variables that are frequently used in science communication. Resulting segments demonstrate strong differences in regards to demographics, issue-specific science knowledge, attention to media, sentiment toward media, and social networking site use. We assess the utility of the segments through a series of regression analyses in order to determine differences among segments with regards to intent to seek information about three science issues: fracking, nanotechnology, and synthetic biology.     

Risk communication and sustainability science: lessons from the field

Sustainability science aims to help societies across the globe address the increased environmental and health crises and risks that range from poverty to climate change to health pandemics. With the increased magnitude and frequency of these large-scale risks to different societies, scientists and institutions have increasingly recognized the need for improved communication and collaboration among researchers, governments, businesses, and communities. This article argues that risk communication has fundamentally important contributions to make to sustainability science’s mission to create use-inspired, “actionable science” that can lead to solutions. Risk communication research can advance the mission of sustainability science to engage a wide range of stakeholders. This kind of engagement is especially important in the context of addressing sustainability problems that are characterized by high levels of uncertainty and complexity. We introduce three core tenets of risk communication research that are fundamental to advancing sustainability science. Risk communication specifically offers an increased understanding of how system feedbacks, human perceptions, and levels of uncertainty influence the study and design of solutions within social ecological systems.     

Mountains and Handrails: Risk,Meaning, and Responsibility in Three National Parks

Where we live, the relationships we maintain, or the experiences we have can tell us about the way we perceive risk and the responsibility for its management. Perceptions of risk and responsibility are particularly relevant in US national parks, where unintentional injury is prevalent, yet support exists for allowing risk exposure. If experiencing risk may be both desirable (e.g., self-affirming) and undesirable (e.g., injury-causing), what is its role in a national park? Moreover, what are the expectations for visitors to encounter or to avoid it? In-depth interviews with National Park Service employees suggest that desired risk is contingent upon the circumstances in which it is encountered, and the values and prior experience of individuals. Employees perceive visitors as responsible for avoiding undesirable risk through information seeking and awareness, but also recognize considerable barriers to doing so. Theoretical and practical implications and avenues for future research are presented.     

Examining the Impact of Expert Voices: Communicating the Scientific Consensus on Genetically-modified Organisms

Scholars are divided over whether communicating to the public the existence of scientific consensus on an issue influences public acceptance of the conclusions represented by that consensus. Here, we examine the influence of four messages on perception and acceptance of the scientific consensus on the safety of genetically modified organisms (GMOs): two messages supporting the idea that there is a consensus that GMOs are safe for human consumption and two questioning that such a consensus exists. We found that although participants concluded that the pro-consensus messages made stronger arguments and were likely to be more representative of the scientific community’s attitudes, those messages did not abate participants’ concern about GMOs. In fact, people’s pre-manipulation attitudes toward GMOs were the strongest predictor of of our outcome variables (i.e. perceived argument strength, post-message GMO concern, perception of what percent of scientists agree). Thus, the results of this study do not support the hypothesis that consensus messaging changes the public’s hearts and minds, and provide more support, instead, for the strong role of motivated reasoning.     

Socio-economic vulnerability of the megacity of Shanghai (China) to sea-level rise and associated storm surges

Sea-level rise (SLR) poses a significant threat to many coastal areas and will likely have important impacts on socio-economic development in those regions. Located on the eastern coast in China, the megacity of Shanghai is particularly vulnerable to SLR and associated storm surge risks. Using the municipality of Shanghai as a case study, the possible impacts of flooding risks caused by SLR and associated storm surges on socio-economic development in the region were analysed by a Source–Pathway–Receptor–Consequence (SPRC) conceptual model. The projections of flooding risk in the study area were simulated by MIKE21 (a two-dimensional hydrodynamic model) for the three time periods of 2030, 2050 and 2100. An index system for vulnerability assessment was devised, in which flooding depth, density of population, GDP per capita, GDP per unit land, loss rate under flooding and fiscal revenue were selected as the key indicators. A quantitative spatial assessment method based on a GIS platform was established by quantifying each indicator, calculating and then grading the vulnerability index. The results showed that in the 2030 projection, 99.3 % of the areas show no vulnerability to SLR and associated storm surges under the present infrastructure. By 2050, the areas with low, moderate and high vulnerabilities change significantly to 5.3, 8.0 and 23.9 %, respectively, while by 2100, the equivalent figures are 12.9, 6.3 and 30.7 %. The application of the SPRC model, the methodology and the results from this study could assist with the objective and quantitative assessment of the socio-economic vulnerability of other similar coastal regions undergoing the impacts of SLR and associated storm surges. Based on the results of this study, mitigation and adaptation measures should be considered, which include the controlling the rate of land subsidence, the reinforcement of coastal defence systems and the introduction of adaptation in long-term urban planning.     

Running Out of Water! Developing a Message Typology and Evaluating Message Effects on Attitude Toward Water Conservation

In three phases, this study identifies and evaluates the major messages being used in communication campaigns focused on the ongoing drought in California. A literature review in Phase 1 resulted in a typology of 12 message strategies. Following this typology, trained coders in Phase 2 evaluated water conservation messages (N?=?100) to determine whether each message utilized one or multiple strategies. The results revealed various frequencies of strategy application; and a correlational analysis rendered a pattern of strategy use in combinations. Phase 3 focused on a controlled message experiment applying the three most relevant strategies: conservation tips, loss aversion, and evidence of drought. Analysing data sampled from California residents (N?=?180), conservation messages, regardless of the strategy, led to attitude change in a negative direction. Additional analyses revealed interesting patterns of combinatorial strategy effects. The results call for a re-examination of message strategies as they may lead to several unfavourable outcomes.     

Three Dimensions of Social Media Messaging Success by Environmental NGOs

Studies show that NGOs persist in using social media to impart unidirectional messages rather than taking advantage of the participatory nature of networked media. Fear of a loss of message control may be at the heart of NGOs’ desire to keep social media messages on track. The current study examines the success of an environmental NGO in keeping its social media messages under control using quantitative content analysis of an NGO-promoted hashtag, #climatemarch, during a United Nations conference on climate change in 2015. Three dimensions of social media message success – volume, topic/valence, and participants – are proposed.     

“Organic is More of an American Term … We Are Traditional Farmers”: Discourses of Place-based Organic Farming,Community, Heritage,and Sustainability

The following study looks at how traditional, organic, cooperative farmers starting a new farming cooperative in the US Southwest communicate about their farming as a set of (sustainable) cultural practices. The study draws on environmental communication theory, the theory of the coordinated management of meaning, and Vandana Shiva’s three-tiered economic model to construct a communication-based framework through which to view farmers’ stories about sustainability. This framework is productive, showing how some Nuevo Mexicano farmers (and others) orient toward farming, sustenance, and human-nature relationships through community, family, heritage, and education. Moreover, in addition to a conceptualization of sustainability as specific practices for nurturing and enduring in environments, communities, and organizations/institutions, sustainability can be understood as embedded ecocultural and historical experience with cross-cultural parallels in land-based communities. This study advances the ethical duty of environmental communication to better understand the ways in which environmental discourse and ecocultural and material realities are imbricated, as well as the call for such discursive study to be grounded in phenomenological experience of the natural world.     

From Environmental Campaigns to Advancing the Public Dialog: Environmental Communication for Civic Engagement

This essay examines the claims of environmental identity campaigns regarding the issue of climate change. Identity campaigns are based on the idea that more effective environmental messages developed through the application of cognitive science by professional communications experts can favorably influence public opinion, and thus support legislative action to remedy this issue. Based on a review of the sociological and psychological literature regarding social change and mobilization, I argue that while this approach may offer short term advantages, it is most likely incapable of developing the large scale mobilization necessary to enact the massive social and economic changes necessary to address global warming. Specifically, theoretical and empirical research on the role of the public sphere, civil society and social movements shows that democratic civic engagement is core to successful social change efforts. However, identity campaigns focus on a communications process that centers on elite led one way communications, which falls to allow for any form of civic engagement and public dialogue. This undermines the creation of a democratic process of change and reinforces the professionalization of political discourse, leading to a weakening of the mobilization capacity over this issue of global warming. The essay concludes with the outlines of an environmental communication process that aims at enhancing civic engagement and democratic decision making.     

Reform,Justice, and Sovereignty: A Food Systems Agenda for Environmental Communication

Food ecologies and economies are vital to the survival of communities, non-human species, and our planet. While environmental communication scholars have legitimated food as a topic of inquiry, the entangled ecological, cultural, economic, racial, colonial, and alimentary relations that sustain food systems demand greater attention. In this essay, we review literature within and beyond environmental communication, charting the landscape of critical food work in our field. We then illustrate how environmental justice commitments can invigorate interdisciplinary food systems-focused communication scholarship articulating issues of, and critical responses to, injustice and inequity across the food chain. We stake an agenda for food systems communication by mapping three orientations—food system reform, justice, and sovereignty—that can assist in our critical engagements with and interventions into the food system. Ultimately, we entreat environmental communication scholars to attend to the bends, textures, and confluences of these orientations so that we may deepen our future food-related inquiries.