Sources and Framing of Fracking: A Content Analysis of Newspaper Coverage in North Carolina,New York,and Pennsylvania

Research across several decades has mapped the way complex environmental issues with complicated policy implications are often differentially framed within the media, public, and policy agendas with major implications for how they are understood, discussed, and decided. Building on this work, this this study compared news coverage of the debate over natural gas “fracking” in New York, Pennsylvania, and North Carolina between the period 2008 and 2013. Examining state newspapers, the analysis evaluated the types of sources used, the assertions of these sources, and how the issue of fracking was framed. From a general perspective, this study reveals how differences in framing of an environmental and scientific controversy can be attributed to the locally relevant sources used in reporting, as well as the political, economic, and social factors that might be unique to a state. Specific to the debate over natural gas “fracking,” this study adds to our understanding of how such state-based factors influence the portrayal of the issue in the news media.     

Media Access and Political Efficacy in the Eco-politics of Climate Change: Canadian National News and Mediated Policy Networks

We use a discourse network analysis approach to answer two questions about national news coverage of climate change policy debate in Canada during the period 2006–2010. First, what is the media visibility of actors relevant to policy development and advocacy on climate change? Second, given the political and economic context of climate policy-making in Canada, does greater or lesser media visibility reflect effectiveness in climate policy advocacy? Multiple interpretive frameworks characterize Canadian political discourse about climate change, with fragmentation between the federal government, opposition political parties, provincial governments, and environmental organizations. Contrary to expectations, environmental organizations had high levels of media visibility while the relative invisibility of fossil fuel corporations was notable in the media coverage of Canadian climate discussions. Our findings challenge optimistic accounts of the relationship between media power and political power, and suggest that media power does not necessarily translate to political efficacy.     

The Influence of Media Use on Environmental Engagement: A Political Socialization Approach

Current research suggests that the media play an important part in informing and engaging citizens in environmental issues. Building on these findings, this study adopts a political socialization approach to citizens' involvement in everyday-life pro-environmental behavior. Multivariate analysis of recent survey data from Swedish adolescents (N = 1148) demonstrates direct as well as indirect relationships between frequency of news media use, talk about environmental issues with parents and peers, and extent of pro-environmental behavior. The findings are consistent with the notion that news media use promotes behavior by raising awareness of environmental issues. The results are also discussed in terms of a citizen-communication framework according to which interpersonal communication translates environmental information gleaned from news sources to adolescents' everyday-life reality, thereby motivating pro-environmental behavior. Future directions for examining causal mechanisms in more detail are discussed.     

Species of the Month: Anti-Whaling,Mediated Visibility,and the News

Paul Watson, founder of the Sea Shepherd Conservation Society and captain of anti-whaling ship the Steve Irwin, has emerged as one of the world's most visible environmental protesters. This essay, based in part on a long interview with Watson in Australia in 2009, analyzes his mediated visibility and thus capacity to participate in public debate by isolating various components of his strategic activities under four themes: mediated protest, symbolic power, media practices, and celebrity. It argues that Watson's visibility involves a complex flow of information and meanings across various “old” and “new” media form, but remains reliant on news media. Thus, despite his generally astute media practices and strategies, Watson's visibility is contingent on a set of professional practices and logics unlikely to provide sustained news access or long-term legitimacy to a political “outsider.”     

“Hey Friend,Buy Green”: Social Media Use to Influence Eco-Purchasing Involvement

This study addresses the use of message carriers to convey corporate social responsibility information to promote eco-purchasing involvement. The work tests various media formats transmitted via social media. The effects of corporate vs. peer communication in a corporate social responsibility campaign in stimulating self-reported eco-purchasing involvement are indicated. The research varies communication dimensions of a fictional corporate social responsibility campaign sent through social media. Multiple media formats; new release; article; and advertisement were tested, as was the inclusion of social media persuasive sentiment. The analysis of source/format combinations and source/format/sentiment combinations found statistically significant differences for consumer-to-consumer communication in stimulating eco-purchasing involvement in certain circumstances. This research suggests an emerging role for the consumer communicator as a content co-creator and validates the effective use of articles and news releases instead of advertising on social media, yielding managerial and scholarly implications.     

Scapegoat Ecology: Blame,Exoneration, and an Emergent Genre in Environmentalist Discourse

This essay identifies and examines scapegoat ecology, an emergent genre in online environmental discourse. In scapegoat ecology, a public of environmentally minded individuals focuses attention and vitriol on a single person for being particularly harmful to the environment. This essay argues that such discourse deflects attention from more complex and systemic environmental factors and implicitly exonerates the broader community, assuring it of its own environmental commitments while excusing it from further ecological action. The essay describes the form and appeal of scapegoat ecology, then provides a series of illustrative case examples before highlighting the implications of such discourse for both environmental communication and broader social/political conversations.     

Making Progress? Reproducing Hegemony Through Discourses of “Sustainable Development” in the Australian News Media

While numerous studies have investigated discourses of “sustainable development” in a variety of institutional and academic contexts, media discourses on this issue have remained largely unexamined. But considering the intertwined nature of media and society, the construction of sustainable development in the news may be an important factor shaping future ecological and social outcomes. Proceeding from the thesis that the news is a site in which hegemony may be reproduced, this paper critically analyses discourses used to construct sustainable development in news texts published over the 10-year period 2004–2013 across the eight most widely circulated newspapers in Australia. The findings show that sustainable development news is confined to a narrow range of discourses that largely serve to perpetuate the status quo, which is broadly consistent with the media hegemony thesis. Finally, I discuss the implications of these findings, propose possible explanations, and explore avenues for future research.     

How to Discredit a Social Movement: Negative Framing of “Idle No More” in Canadian Print Media

The Idle No More (INM) movement entered public view in November 2012 as a grassroots response to Canadian federal legislation Bill C-45, an omnibus bill that reduced environmental protection of lands and waters. Backed by new media technologies, Indigenous activists and their Settler Canadian allies took a series of online and offline actions to bring public attention to Bill C-45’s devastating implications and the socio-economic sufferings of Indigenous people across Canada. This explorative study examines how INM was reported by nine Canadian print media during its initial upsurge from December 2012 to January 2013. A mixed-methods content analysis reveals that although there were numerous supportive voices discussing INM’s contributions to Indigenous self-determination and environmental protection, they were overwhelmed by anti-INM rhetoric advanced by Postmedia Network and its affiliated titles. The study thus highlights the importance of promoting communication and media alternatives for future struggles against capitalism’s appropriation of nature.     

Who is the Adolescent Environmentalist? Environmental Attitudes,Identity, Media Usage and Communication Orientation

There has been an increase in scholarly attention to adolescents’ environmental attitudes; however, only a small number of empirical studies address the Adolescent Environmentalist’s (AE) personal and collective identity, media usage, and communication orientation. In this study, we investigate differences in young people (aged 12–17) who identify themselves as environmentalists, or the AEs, and those who do not drawing from a national sample of 1096 youth. Results show AEs significantly differ from their peers. The AEs have a different environmental value set, report greater self-confidence and influence among peers, support the stronger display of citizenship behaviors, follow certain news topics more, use and discuss the news more with a variety of others, and report engaging in more dialogue and persuasion.     

Media Storms and Policy Expertise: How Environmental Beat Journalists Gained Influence During a Shale Gas Controversy

This article examines the conditions under which environmental beat journalists can gain credibility as expert informants. It shows that media storms foster a particular dynamic that can add to this credibility. Comparing a media storm over shale gas development in Quebec with regular coverage of the same issue in British Columbia, this article shows that the coverage space given to environmental beat journalists during a media storm can render their alliance with protest groups mutually beneficial. Beat journalists can benefit from the willingness of these groups to participate in their stories, while the groups benefit from increased visibility. Beat journalists also benefit by being perceived as expert informants in policy networks, a role that they use to encourage policy-makers to take the concerns of protest groups seriously. This dynamic also increases the negativity of the news coverage. The article makes a contribution to knowledge on the role of environmental journalists in policy-making processes.     

Wilderness and the Media Politics of Place Branding

It is 30 years since the Australian environmental movement enlisted the term “wilderness” to protect Tasmania's remote Franklin River from hydroelectric development. Environmentalists deployed “wilderness” strategically during the conflict to build public support for their no-dam campaign, aided by national and international media who used the term liberally, while Tasmanian news media and pro-development elites acknowledged the term's inherent political qualities by suppressing its use. Our interest is in the political and media framing of “wilderness” since the concept was “branded” by government and industry at the turn of the twenty-first century. Drawing on continuing environmental conflict over Tasmania's remote Tarkine region as a case study, we ask to what extent media portrayals of “wilderness” have changed since the Franklin dam was stopped and the Tasmanian World Heritage Wilderness Area was created in 1982. Using content analysis of related articles in the local media and qualitative analysis of international travel journalism about Tasmania published over an extended period, we find that place branding has contributed to the routinization of “wilderness” and to a shift in the focus of mediated conflict from “wilderness” to “tourism.” The Tasmanian experience demonstrates that while the actions of the environmental movement can valorize place, branding can depoliticize contested natural areas. Yet brands that incorporate or allude to “wilderness” may have the unanticipated consequence of valorizing “wilderness” transnationally, in a manner that the environmental movement would struggle to emulate.     

Green Lawfare: Environmental Public Interest Litigation and Mediatized Environmental Conflict

Communication strategies involving news media and environmental groups are well documented and research into protest politics and other forms of environmental communication has made considerable progress in the analysis of the strategies that various actors use to influence environmental policy. There is less scholarship, however, on the journalistic representation of the legal strategies employed by environmental non-government organizations, such as the mediatized debates about the use of law by these groups and the laws themselves. Further, while legal scholarship observes the role of public interest litigation in environmental matters, the role of news media as an influential force in public opinion formation and mobilization in the context of environmental litigation as an activist strategy remains less understood. Using the 2015 “green lawfare” debate in Australia that followed a successful Australian Federal Court challenge to a coalmine, this paper argues that the “mediatized visibility” inherent in public interest litigation is an important, but mostly overlooked, element of mediatized environmental conflict.     

Conservatism vs. conservationism: differential influences of social identities on beliefs about fracking

ABSTRACT

Although recent expansions in hydraulic fracking operations across the United States have led to greater news coverage and attention from the public, overall understanding remains fairly low. For some, relevant social identities, including environmental or political, may provide a short cut to becoming informed about fracking, or to determining what they believe about it and how that influences their positions on fracking policies. Social identity influence frameworks provide an approach to understanding the relationships between belief and identity, which this study investigates through its affiliational and attitudinal components. National survey data are used to model pathways from environmental and political identities to beliefs about risks associated with fracking. Environmental attitudes significantly predicted belief that fracking has health risks, and mediated a relationship from environmental group affiliation, but environmental information was not significant. Ideology had direct and indirect effects, through partisan media use, while partisanship had direct effects on beliefs about environmental risks.     

Merging Duke Energy and Progress Energy: Online Public Discourse,Post-Fukushima Reactions,and the Absence of Environmental Communication

This article examines online discourse in 2011 surrounding the proposed Duke Energy and Progress Energy merger in the Carolinas. It explores how issues pertaining to the merger, including constructing new nuclear plants, are discussed in media coverage and by citizens using social media. Overall, we find that the merger discourse focuses on economic concerns rather than the environmental concerns we had anticipated. However, post-Fukushima discourse appears to have become more inclusive of environmental concerns. We conclude that environmental discussions and efforts are likely to be globally informed andlocally situated, discussing the implications for environmental communication research exploring online discourses, specifically through social media. Future research must address how to locate and delineate constellations of locally situated discourse to provide a clearer picture of environmentally focused social media communication.     

Media Context and Reporting Opportunities on Climate Change: 2012 versus 1988

This paper asks why the extreme real-world weather events of the summer of 1988 created a social scare in the USA while the comparable weather impacts of 2012 did not. It uses these two summers to exemplify the importance of the broader context surrounding the media. The key background factors are: the dominant issue culture in which the media function; grassroots environmental social movements; and both political and scientific claims-making on climate change. The paper seeks to show that these factors affected reporting opportunities related to the formation of reproducing stories and the (investigative) stance assumed by the media.     

The Shaping of Environmental Information in Social Media: Affordances and Technologies of Self-control

This article studies environmental information as it circulates in social media, specifically in personal blogs and microblogs. It rests on a thematic analysis of a selection of Swedish language, personal, everyday life environment blogs active during 2011 and 2012 and the social media applications connected to these blogs. Gibson's concept of affordances and Foucault's notion of governmentality are brought together to examine how material and technological affordances of social media and the structures of governmentality work together to engender a type of information on environmentally friendly living that is rooted in the conditions of the Web, together with a view of society which is structured around choice and individual responsibility. The article argues that information is woven into the texture of the social on every level, including everyday life practices, and hence social media, as tools in such practices, contribute to shaping the way in which information on environmentally friendly living is articulated, shaped, and filled with meaning.     

Developments in the Framing of Climate Change as a Public Health Issue in US Newspapers

News media are major channels for the transmission of information to the public and deliver news about the latest developments regarding health issues such as climate change. How the media frame such information may enhance public understanding and enable appropriate responses by individuals and communities. This study follows up on previous research examining media portrayals of climate change in US newspapers from 1 January 2007 to 31 December 2008. Here, we content analyze 270 news stories on climate change as a public health issue from five US newspapers between 1 January 2011 and 31 December 2012. Findings indicate that the total number of articles about climate change declined while emphasis on the public health dimension of climate change increased. The types of generic news frames (i.e., dramatic/substantive) most frequently used did not considerably change across the two time periods, however. To explain this, we discuss ways in which people may assess and spark change in news framing of public issues to better reach and influence a range of audiences.     

Routine Reporting of Environmental Risk: The First Traces of Micropollutants in the German Press

ABSTRACT

This article analyzes the emergence of a new environmental issue in the German press. Since the 1990s, scientists have detected traces of pharmaceuticals, hormones and chemicals in all segments of the water cycle. These micropollutants have negative effects on aquatic life and might affect human health. Their sources are manifold and include private households. Yet although micropollutants of are direct concern to media audiences, they are a challenging topic for news reporting. Although this issue is systemic and fraught with uncertainty, it does not easily translate into news stories. Our content analysis of 444 articles (1995–2015) reveals that the societal risk was rarely presented as a stand-alone topic. Instead, the issue was mostly covered as part of local routine reporting and framed as a challenge for experts to solve. Over time, the reporting became more managerial, while media framings of micropollutants gained more substance and scope. We contend that local routine reporting should receive more attention as a public forum for addressing emerging environmental concerns.     

In Flanders Fields: De/politicization and Democratic Debate on a GM Potato Field Trial Controversy in News Media

In May 2011, a highly mediatized direct action in the form of a “field liberation” took place in Flanders, Belgium, against a field trial of genetically modified potatoes. This direct action and its aftermath revealed the conflictual and antagonistic nature of the genetically modified organisms debate in Flanders. Consequently, it serves as a particularly suitable case to investigate the post-political thesis with regard to environmental discourse and politics. The aim of this paper is to investigate in what ways news media in their reporting contribute to processes of depoliticization and, resultantly, impede a democratic debate on the issues at stake. This paper attempts to provide an answer to this question based on a critical discourse analysis of the reporting by Flanders’ two generalist, elite newspapers, De Standaard and De Morgen and the alternative online news site DeWereldMorgen. The findings reveal the existence of three ideological cultures, which are characterized by different degrees of de/politicization. We conclude by discussing how this study adds to our understanding of the relation between the depoliticization of environmental discourse, democratic debate and twenty-first-century news media.