Can Science Writing Collectives Overcome Barriers to More Democratic Communication and Collaboration? Lessons from Environmental Communication Praxis in Southern Appalachia

Despite compelling reasons to involve nonscientists in the production of ecological knowledge, cultural and institutional factors often dis-incentivize engagement between scientists and nonscientists. This paper details our efforts to develop a biweekly newspaper column to increase communication between ecological scientists, social scientists, and the communities within which they work. Addressing community-generated topics and written by a collective of social and natural scientists, the column is meant to foster public dialog about socio-environmental issues and to lay the groundwork for the coproduction of environmental knowledge. Our collective approach to writing addresses some major barriers to public engagement by scientists, but the need to insert ourselves as intermediaries limits these gains. Overall, our efforts at environmental communication praxis have not generated significant public debate, but they have supported future coproduction by making scientists a more visible presence in the community and providing easy pathways for them to begin engaging the public. Finally, this research highlights an underappreciated barrier to public engagement: scientists are not merely disconnected from the public, but also connected in ways that may be functional for their research. Many field scientists, for example, seek out neutral and narrowly defined connections that permit research access but are largely incompatible with efforts to address controversial issues of environmental governance.     

Perceptions of American and Russian environmental scientists of today’s key environmental issues: a comparative analysis

Modern science is global. This is particularly true of environmental science, which has been guided to a considerable extent by international environmental policy. Accordingly, one might expect the standards of scientific research around the globe to have unified over the last 30 years. Yet environmental scientists from different nations and scientific schools have demonstrably dissimilar views on key environmental issues. This is the conclusion we reached after a series of in-depth interviews with prominent American and Russian environmental scientists. The greatest difference was found in the perception of two global issues—stratospheric ozone depletion and climate change.     

论环境科学中的一些基本概念

本文从理论上阐述了“环境”、“环境系统”与“环境质量”的基本概念和基本特性,分别给出了它们的科学定义。力图澄清和纠正目前流行的许多混乱甚至是错误的看法和提法,希望能引起环境科学界对环境科学基本理论研究工作的关注和兴趣。     

Pedagogy for Sustainability Science: Case-Based Approaches for Interdisciplinary Instruction

Sustainability science represents a fundamental shift in the nature of research on environmental problems, calling for specialists to expand beyond their disciplinary perspectives in order to cooperate together to understand and address systemic problems. This shift demands a corresponding shift in education in order to equip students with the skills, theories, and methods they need to address contemporary challenges. We argue that case studies are a productive pedagogical approach to teaching about sustainability and teaching for sustainability. Case-based approaches equip students to encounter complexity, manage uncertainty, and generate innovative strategies. In laying out of the pedagogical challenges inherent in sustainability education, we highlight opportunities and demands for environmental communication scholars to contribute to the emerging discipline of sustainability science.     

The Moral Appeal of Environmental Discourses: The Implication of Ethical Rhetorics

Environmental sustainability demands civic action through both changes in individual and community behaviors in addition to national and international agreements and cooperation. In moral appeals to the environment, individuals are often called upon to behave in “good” ways—reduce, reuse, recycle—to “save the planet.” Behavior, and our attitudes about it, is therefore an important component to ongoing sustainability efforts. This pilot study, conducted in Fall 2009, brings together research methods in sociolinguistics and rhetorical studies to examine the discourses that students produce when describing issues and practices concerning sustainability. In interviews with 15 students in an earth sustainability general education core, our study found that students were knowledgeable about environmental issues and expressed intentions to engage in sustainable behaviors. Yet, students produced accommodating discourses when addressing competing demands on their time and resources. The sociolinguistic analysis of interview data shows a disassociation from environmental issues at the symbolic level of language use. The rhetorical analysis shows that this disassociation manifests as guilt, largely because when choosing between various moral appeals in their social context, students are left without tangible direction for engaging in new sustainable behaviors.     

The NEP scale: measuring ecological attitudes/worldviews in an African context

Given the significance of human behavior as a major driver of most environmental problems, it is generally agreed that efforts to promote global ecological and economic sustainability must now include attempts to understand public perceptions of, and attitudes toward, environmental issues. Research findings generally indicate that attitudes are important determinants of ecological behaviors, and over time, scientists have strived to develop sound measurement instruments for studying public environmental attitudes. Of these attitude measures, the New Ecological Paradigm (NEP) scale stands out as being the most widely accepted with documented validity and reliability. In this study, the NEP scale was used to examine environmental attitudes among 355 university students in Ibadan, Nigeria. Overall, the Nigerian students were found to have a lower endorsement of the pro-ecological ideologies included in the NEP compared with similar samples from other cultural contexts. However, a strong consensus was observed among the sample on the fragility of nature’s balance and possibility of eco-crisis facets of the NEP. The findings of the study are discussed in the context of relevant Nigerian social and cultural factors, and recommendations for future research are provided.     

Environmental risk assessment and the intrusion of bias

The concept of managing the environment and any associated human health impacts by means of such science-based tools as toxicological evaluation, risk assessment, and economic appraisal has become widely accepted in professional circles. These increasingly complex methodologies have not won universal support, however, even among the technically minded, and the wider public has in many cases remained sceptical. The public's seeming lack of enthusiasm has frequently been assigned to ignorance of science, irrationality even, and some attempts have been made to ameliorate the situation by means of education, though with little evidence of success. However, this review advances an alternative explanation, namely, that the disenchantment has more to do with procedural than technical matters. Many issues, although treated with technical risk assessment appear to have forced themselves onto the agenda because of factors only passingly connected with risk, and which are more related to the intrusion of disputed values and other sources of bias. This paper also notes that the intervention of bias in decision making is rife, and is found as much in professional as in public approaches. This need not itself be a problem, providing it is recognised and openly expressed. However, there remains a need for much greater circumspection and frankness by professions about the status of their art, and a determined effort if the full social benefits of environmental risk assessment (ERA) are to be realised.     

Air quality in the 21st century: community outreach in North Central Texas

Public education campaigns, to be successful, must repeat simple, consistent messages over time, using various sources and media. During the 2000, 2001, and 2002 ozone seasons, the North Central Texas Council of Governments (NCTCOG) employed a four-pronged, multimedia approach to educate the public about air quality in the Dallas/Fort Worth (DFW) region. The four-pronged approach included several varied information sources:The new Air Pollution Watch/Warning system based on public health and designed using standard meteorological terminology with notices delivered via e-mail, over the radio, during TV weather forecasts, and on electronic road signs.A revamped Web page, including information about current air quality, ozone exceedances, clean air public meetings, and how to "Do Your Share for Cleaner Air".A PowerPoint presentation used to explain the basics of ozone air pollution, the new Air Pollution Watch/Warning system, and the new Dallas/Fort Worth Clean Air Plan to a variety of constituencies, including the media, scientific/technical/academic groups, elected officials, and community/civic organizations.Newsletter updates, published in the Environmental Resources Department's InsidER (with a circulation of around 1500), to educate and keep the public up-to-date about various air quality issues.This paper provides details about the four-pronged approach, and how it incorporates principles of successful public education campaigns.     

Future directions in air quality research: economic issues

Our challenge was to address future directions in air quality research that involve economic issues. The paper outlines the role of economics in the evaluation of air pollution impacts on environmental systems and describes existing research. We identify studies that address economic effects in the agricultural sector, in the commercial forest sector, and in unmanaged natural systems. Effects related to ozone exposure are highlighted. The summary of available research is followed by a discussion of research recommendations. Several short-term recommendations are identified that can augment some of the new research being considered by scientists. A more ambitious, long-term research project is outlined for valuing air pollution impacts in unmanaged natural environments. Specifically, the paper describes possible advantages of an 'integrated assessment' framework that more formally brings together the complex relationships that exist in both ecological and economic systems. A final section contains thoughts on the importance of education (i.e., information transfer) in the research process, especially in relation to policy. It is further noted that education should be inclusive of all members of the research team, throughout all stages of the research process.     

空气污染、空间外溢与公共健康——以中国珠江三角洲9个城市为例

空气污染对居民公共健康的影响,引起了人们高度的关注。但大多数学者研究从样本的独立性出发且不考虑内生性问题,忽视区域之间空间相关性,所得结论和政策建议需谨慎对待。为了弥补上述不足,本文基于Grossman中国宏观健康生产函数,选取2001—2014年中国广东省珠江三角洲9个城市作为样本,选择以PM_(10)和PM_(2.5)作为空气污染的代理指标,在充分考虑空间效应和严格假设检验的基础上选择合适的空间计量经济学模型,对此进行实证研究。主要研究结果显示:空气污染对居民的公共健康带来了负面影响,即PM_(10)和PM_(2.5)每增加1%,导致哮喘疾病和内科门诊等疾病人数不断上升,且影响都比较大,尤其是对哮喘疾病的影响分别为0.2236%和0.2272%。经济增长对公共健康均有显著的促进作用,影响最大;其它财政医疗支出、卫生技术人员和人口密度等要素对居民公共健康的影响较小。由于空气污染的负外部性,研究还发现,区域之间空气污染的"溢出效应"对领域居民公共健康存在显著的影响,说明忽视空间自相关性的存在,会使得空气污染对公众健康的估计产生偏差。从长期看,空气污染对本地居民公共健康的直接效应都显著为正,PM_(2.5)间接效应显著为负,但PM_(10)间接效应并不显著。因此,各级政府除了在源头上治理污染物的排放,提高公共健康水平外,还应该打破各自为阵的行政垄断,应该作为一个整体,实现跨区域环保合作,共同治理和制定公共卫生政策等。这对区域之间协同减排和保护居民公共健康具有重要的理论和现实意义。     

Climate Change and Energy Technologies in Undergraduate Introductory Science Textbooks

Global climate change and the implementation of energy technologies are among the most pressing issues facing society and the environment today. Related educational content spans the science disciplines. Through an analysis of introductory-level university textbooks from four major US publishers in Biology, Chemistry, and Physics, this study presents trends in terminology and content. As the defining terms, “global warming” and “climate change” are used nearly equally. However, the first location of a working definition for climate change appears earlier. Energy technologies, climate change, and related environmental issues are found, on average, on ≤4% of textbook pages, and variation is large among individual textbooks. Discipline-based trends exist, especially for the energy technologies presented. Addressed separately as a non-renewable, non-fossil fuel, nuclear energy is found on ≤1% of textbook pages and unfavorably represented. The discussion within these science disciplines has implications on introductory-level education, public perception of science, and informed citizenship.     

Increasing Local Salience of Climate Change: The Un-tapped Impact of the Media-science Interface

ABSTRACT

The media play a vital role in framing the narrative on climate change, however little work exists to assess the extent to which local media outlets increase public engagement on climate change through interaction and engagement with local academics. As temperatures rise and concerns mount that we have passed the tipping point, local media play a potentially critical role in communicating how climate change exacerbates their impact. Based on a review of extant literature on this topic, and a small pilot email survey, this article argues that scientists could be more active in increasing local salience of climate change by building trusted relationships with local media. Coverage of science in the media could benefit from closer engagement with local scientists as environmental stories often get more coverage in local media (compared to national media) which constitute an important source of knowledge on climate change. This would enable constructive discussions between local media and scientists, better translation of science to publics, increased awareness and interest of science production locally, and ultimately creating a trusted intermediary in the science-public interface.     

Perceived Influence of Proenvironmental Testimonials

Recommendations for communicators to make environmental issues more concrete in public align with the tenets of exemplification theory. Audiences may also engage with messages that they perceive as influencing them more than others, an outcome that aligns with the third-person effects framework. What is not well known is how these two areas of research intersect, namely, how exemplars about environmental issues may impact perceived message influence on the self-relative to others. This study examines the effects of testimonials on the perceived influence of environmental messages. Two experiments, each conducted simultaneously in Singapore and the Midwestern US, suggest that university students perceive themselves to be more influenced than others by proenvironmental messages. The second experiment shows that this perceptual bias is related to message desirability and individuals’ environmental values. Both experiments reveal location-specific effects, which is useful for understanding how to communicate environmental problems to global audiences.     

Forging New Directions in Science and Environmental Politics and Policy: How Can Co-operation, Deliberation and Decision be Brought Together?

Science, politics and environmental policy have for several years been encountering social and institutional as well as scientific challenges, national and international. The normative basis of all sciences is pressurised from three sides: by awareness of the public, who claims more transparency and sensibility from the scientific institutions regarding factual or possible impacts of science-based industrial progress; by the industries, which try to speed up and intensify the industrialisation of knowledge; and by the public policies, which want to see the sciences engaged in ways to mitigate unintended consequences of economic, ecological and social developments. At the same time, environmental policy is undergoing a tremendous sea change both in conceptual and practical matters. Since the Brundtland Report in 1987 and accelerated after UNCED 1992, environmental policy has been struggling to become a groundbreaking new paradigm for the capacity of resolving social and political issues as well. Any successful attempt to alter traditional institutional and mental structures in policy-making toward sustainability presupposes a renewed association of co-operation, deliberation and decision making. Results from theory of democracy, studies in science and technology, and evaluation studies in environmental policy and politics can be utilised for this context.     

On several issues regarding efforts toward a sustainable society

Environmental issues and the future sustainability of society are among the greatest concerns facing society today. How to formulate a pathway toward a sustainable society is a critical question. Several issues associated with this question are presented and discussed. First, a structuring of the issues is presented. The environment can be said to consist of three systems—the natural, social, and human—and their interactions; environmental problems may therefore be defined in terms of perturbations of the interactions among the three systems. A sustainable society can be realized by restoring these interactions. Next, the characteristics of the issues are discussed. Because environmental issues relate to the future, forecasts of the future are essential. Because it is impossible to predict the future with complete accuracy, however, we should develop a method of using information about the future with allowance for error. It should be noted that error characteristics differ according to their time-scale. Third, the relationship between environmental issues and society is discussed. To take collective action on these issues we need society-wide consensus, which requires a reliable and objective platform. Here, more attention must be paid to the distribution of knowledge across society, because scientific knowledge in a modern society tends to be monopolized by research organizations. The role of the media is therefore important. Another important factor is the commitment of the general public; user-friendly ways of galvanizing such commitment should be developed.

Indoor air pollution and public policy

In recent years, scientist have come to realize that contaminated air inside buildings is a major route of human exposure to certain air pollutants. While scientific interest in the problem continues to grow, efforts to measure indoor pollution concentrations, define exposure levels, and estimate health risks remain in their infancy. Within this arena, policymakers must deal with the question of how best to protect public health and safety in the face of incomplete and often contradictory information. In the past, official response to environmental pollution has traditionally taken the form of “control by regulation.” However, creation of a regulatory framework for indoor air quality poses special policy issues that suggest the need to explore alternative modes of intervention. Ambient outdoor air is a public good, in the sense that enjoyment by one individual in no way detracts from use or enjoyment by others. Indoor air, on the other hand, is not a public good, especially in private residences. Costs and benefits of maintaining adequate indoor air quality are internalized within households, suggesting the possibility of a private demand for clean indoor air. Promulgation of indoor air quality standards and other regulations must confront the fact that individuals are already making decisions about their own air quality. Regulations might or might not improve these decisions. Development of effective and reasonable policy requires an appreciation of the scope for private action and consideration of the likelihood that public intervention will foster improved private choices. Among the logical and relatively inexpensive modes of intervention are public information programs, development of simple warning devices, and product testing and labeling.     

A Simple Intervention to Reduce Framing Effects in Perceptions of Global Climate Change

This paper explores a technique for mitigating framing effects in perceptions of global climate change. People's opinions on issues ranging from same sex marriage and the environment to free speech and health care have been shown to be influenced by the way in which the issue is presented: the metaphors, images, and catchphrases that communicate implicit normative messages about the issue. The work described here synthesizes insights from experimental research on moderators of framing effects and sociological research on frame reflection. Based on this synthesis, this paper describes a test of a simple highlighting technique for focusing respondents' attention on the framing operating in political materials. Results suggest that this intervention not only can reduce the opinion-shaping impact of frames but may also reduce ideological polarization. Implications include a better understanding of the mechanisms by which frames operate, techniques for making frame reflection possible among political non-elites, and recommendations for strengthening environmental groups' public communication strategies.     

E-participation for environmental sustainability in transitional urban China

Using information and communication technologies (ICTs), e-participation is a tool that promotes the inclusion of the public in participative and deliberative decision-making processes, thus contributing to a transformation of the interaction between government and citizens in environmental governance and sustainable development. In a number of Chinese cities, citizens increasingly draw on ICTs to promote environmental sustainability and to encourage community-based actions aimed to address various environmental concerns. The potential success of e-participation and the role of ICTs in China has, however, not been well explored. The objective of this study is to understand the role that ICTs can play in promoting public participation about environmental sustainability issues in urban China. Based on an online survey with 630 respondents, the study aims to: (1) analyze what public motivations, perception/attitudes and actions drive environmental e-participation; (2) identify barriers to e-participation, and (3) assess the different applications and functions of ICT for citizen participation in environmental sustainability. The analysis illustrates how ICTs have helped the public to obtain sensitive information about sustainability issues, to mobilize people and to gain media coverage for their actions. The central finding is that new technologies have taken citizen engagement to new heights online. More specifically, the age of ICTs has unleashed a stronger public voice on environmental governance and sustainability issues in urban China, which does not go unnoticed by the Chinese state authorities.     

Phony Facts and Eco-media: Fake Nature and the Call for Widespread Media Literacy

ABSTRACT

Mermaids: The Body Found privileges mythologized creatures in a fictional narrative disguised as a documentary film in order to blur the boundaries between fact and fiction. This franchise’s decisions to value factors of entertainment over educational material are not uncommon in our consumer-driven society, but the film's engagement with fake fact media potentially repositions how audiences think about important conservation issues by overshadowing critical oceanic environmental topics with fake facts. Although today’s viewers are adept in interpreting media, the mermaid franchise’s use of screen genres, corporate websites, and social media saturates viewers with fake facts making it difficult to delineate between authentic science and fictional narrative. Not a quantitative reception study of audiences, this critical analysis of multiple genres of eco-media examines the difference between fake nature documentary and other types of animal programming and mockumentaries emphasizing that the issue is not strictly a question of entertainment factors or even of the subversion of fact and fiction, alone, but that the real issue lies in the franchise’s willingness to participate in an ever-growing media moment in which programming based on fake and alternative facts has the potential to impact how the public thinks about key issues in politics and science.     

Major factors contributing to environmental awareness among people in a third world country/Jordan

The objective of this research was to evaluate the major factors contributing to environmental awareness among people in a third world country such as Jordan. Two thousand individuals from different locations in the southern part of Jordan participated in the survey and completed the questionnaire in the fall of 2004. The questionnaire consisted of 30 questions grouped into the following categories of major environmental issues: general environmental problems, air pollution, water resources, solid waste, noise pollution, and desertification. The target population encompassed people with different backgrounds including gender, age, education levels, location of residency, and social status. The questionnaire was distributed according to the population density throughout five major cities and 59 villages. Analysis of Variance was conducted on the means of the sample populations determined by gender, age, education, and geographic distribution to verify that the apparent differences of the means were statistically significant. The environmental awareness of females in this study as quantified by an overall index exceeded that of males in each of the individual cities and villages surveyed and therefore throughout the region. For the entire study, the overall index was 65.3–62.8, respectively. The statistical results of the survey revealed that the city of Aqaba in the southern region of Jordan had greater environmental awareness than the other cities surveyed. Environmental awareness among university students increased linearly as they proceeded from the first year to the fifth year. The education level of the survey respondents played a significant role in the degree of environmental awareness in all cities and villages surveyed. Environmental awareness was also affected by the difference in age range, with the older groups having more consistent responses and higher overall index of environmental awareness.