Environments,Risks, and the Limits of Representation: Examples from Nuclear Energy and Some Implications of Fukushima

This essay examines examples from the field of nuclear energy, including the 2011 disaster at Fukushima-Daiichi, through perspectives drawn from phenomenology, social systems theory, and constitutive communication theory. The essay argues that although prevailing approaches to nuclear risk analysis and risk communication seek to represent a world of preexisting phenomena, they also fundamentally constitute the world on which decision-makers, organizations, and communities act. Representations of nuclear risk are inevitably and problematically limited, with important implications for policy, practice, and communicative action.     

Places and People: Rhetorical Constructions of “Community” in a Canadian Environmental Risk Assessment

This paper addresses the issue of public engagement in environmental risk contexts through a rhetorical analysis of the key term “community” in a risk assessment of mining-caused soil contamination. Drawing on Burke's concept of terministic screens and method of cluster criticism, the analysis shows the divergent constitutions of “community” in the Sudbury Soils Study's official discourse and the citizen-activist rhetoric of the Community Committee on the Sudbury Soils Study. Tracing the verbal and visual clusters within each organization's articulation of “community” as place and people reveals how the official Study's technical-regulatory ideology of environmental risk and citizen participation is countered by the Community Committee's contestatory environmental justice ideology. These competing views of “community” are mutually constitutive in that the official Study's mainstream risk discourse establishes the terms for the Community Committee's reactive counter-discourse, thus limiting citizen participation mainly to questions of “downstream” impacts. Our rhetorical analysis of “community” suggests a generative method for understanding the complex power relations animating specific risk communication contexts as well as for potentially reinventing “community” in terms more conducive to meaningful citizen engagement.     

Sporting Nature(s): Wildness,the Primitive,and Naturalizing Imagery in MMA and Sports Advertisements

This essay examines two Nike commercials, a TapOut commercial, and the proliferation of mixed martial arts (MMA) t-shirt visual culture, all of which symbolically link wildness and “nature” as primitivity to their particular sport contexts. MMA in particular, it is argued, is more symbolically available to symbolic discourses of the “natural” and the “primitive” because of the sport's technological minimalism. The MMA t-shirt is posited as a safe, masculine primitive performance, functioning as an expressive personal substitute (or supplement) to the analogous tattoos “worn” by many fighters and fans. Additionally, this paper reviews and connects several disparate bodies of literature, moving from a discussion of eco-critical principles for critiquing the cultural production of nature / the natural, to an assessment of “nature” as primitivity, and finally to highlight how critical analyses of sport and MMA implicate related categories. While environmental communication has addressed the place of “nature” in advertising, little has been written about how discourses of nature, gender, and the environment intersect with the highly mediatized culture of sports. This article adds to the subfield by initiating just such a critical discussion. Finally, I contend that one of the main ideological functions of the employment of nature imagery here is to implicitly authorize notions of wildness or the “primitive” in close association with a male animal ideology, and also to symbolically reinforce existing narratives which naturalize aggression. These advertisements posit, I argue, a metaphysical rather than realist ecological discourse, enabling an unsustainable narrative of the naturalness of human-on-human violence and aggression.     

Massachusetts v. Environmental Protection Agency: Constructing “Certainty” as Rebuttal

Massachusetts v. Environmental Protection Agency was the first Supreme Court opinion generated specifically as a response to the issue of anthropogenic CO₂ emissions, alleging that Environmental Protection Agency's (EPA) failure to regulate is leading to environmental harms for plaintiffs. This essay examines the majority opinion of Justice Stevens and his use of presumption and burden of proof, within a logic of problematic integration, to construct “certainty” as a rebuttal to and rejection of the “uncertainty” offered by EPA. I examine how this strategically constructed rebuttal to “uncertainty” functions as a declarative act of “certainty,” advancing a proposition whose scientific, legal, or political acceptance could function as a tipping point away from the claims of “uncertainty” used by opponents on this contentious issue. Because of the court's influence, the implications of their “certainty” extend beyond the case and into the broader discussion of climate change science and environmental communication.     

Goshute Native American Tribe and Nuclear Waste: Complexities and Contradictions of a Bounded-Constitutive Relationship

This essay examines discourse from members of the Skull Valley Goshute Native American tribe about the nuclear-waste proposal and tribal controversy. Building from Kinsella's “bounded-constitutive” theoretical model of communication, I argue the environment (material) is more than a context where Goshute culture and policy development (symbolic) plays out. Rather, environment, culture, and policy mutually define each other, and the material environment constrains Goshute culture. Instead of the symbolic unilaterally influencing the material, the material responds and acts to influence the symbolic. The symbolic becomes responsible to the material and vice versa as the relationship is multi-influential and interactive creating political, cultural, and environmental complexities and contradictions while fueling intra-tribal conflict.     

The Misdiagnosis: Rethinking “Nature-deficit Disorder”

This study examines and critiques “nature-deficit disorder” (NDD), Richard Louv's popular theory of how and why children are alienated from nature. Specifically, I explore NDD within the context of one forest conservation education program that aligns with and operationalizes Louv's message. Underlying Louv's and forest educators' discourses are culturally specific assumptions about human-nature relationships. Both evoke a fall-recovery narrative—that children are separated from nature and must return—and promote science and naming to reconnect. I argue that, in the absence of deeper cultural examination and alternative practices, NDD is a misdiagnosis—a problematic contemporary environmental discourse that can obscure and mistreat the problem. I call on adults to rethink human-nature disconnectedness by returning to the psyche, digging deeper to the problem's cultural roots, and using nontraditional communication practices such as emotional expression and non-naming.     

FORUM Communicative Action in Response to a Nuclear Crisis: Representations of Fukushima across Communication Contexts

The 2011 disaster at Japan's Fukushima-Daiichi nuclear power plant poses important questions for environmental communication scholarship and practice. This forum examines questions that were emerging one month into the Fukushima crisis, when a panel examined its implications as part of North Carolina State University's second annual research symposium on Communication, Rhetoric, and Digital Media (details available at http://crdm.chass.ncsu.edu/symposium2011/). Expanding those initial analyses, we identify implications across the contexts of environmental communication, expert-public engagement, public discourses of nuclear energy, uses of new media, risk and crisis communication, and organizational and institutional communication. The first essay (Kinsella) addresses some implications of Fukushima from the perspectives of constitutive communication theory, risk analysis, and risk communication. The second essay (Ionescu) examines an effort to foster dialog between technical experts and a concerned public audience, made by a nuclear energy institute in Germany. The third essay (Binder) explores uses of Twitter by people in the USA as a tool for following the rapidly evolving events at Fukushima. The final essay (Kittle Autry and Kelly) analyzes public discourse surrounding a proposed merger of two US energy companies with substantial nuclear operations, before and after the onset of the Fukushima disaster.     

Blogging about Climate Change in Russia: Activism,Scepticism and Conspiracies

The article explores the new media’s role in climate change communication in Russia. By providing an open space for the expression of very diverse points of view, the internet creates a substitute media reality where both climate activists and climate sceptics can question the established discourse. Analysis of 374 entries published on the LiveJournal blogging platform has resulted in the identification of four discursive categories: “conspiracies of climate change,” “climate change impact,” “political games of climate change” and “online (anti-)environmentalism.” Each category demonstrates how the same topic can be framed in very different ways depending on bloggers’ worldview rather than the nature of the discussed environmental problem. The findings also show that the blogs act as “echo-chambers” for both climate deniers and climate activists reinforcing their behold beliefs. Finally, the analysis discovers some parallels with the traditional media coverage in their minimal critique of Russian state policy on climate.     

Nature's Nation: Improvisation,Democracy, and Ken Burns' National Parks

In his recurrent examination of what makes Americans “American,” documentary filmmaker Ken Burns has particularly focused on the twin themes of democracy and improvisation. The National Parks: America's Best Idea links the national park ideal with America's “democratic spirit.” Through an examination of its visual methods, I argue that the “Ken Burns gaze” is more consistent with the contemplative and magisterial visuality that shaped the origins of the national park movement—a visuality that sees nature as “out there” and a “finished product”—than it is with the improvisational spirit that both democracy and ecology demand in our time.     

Measurement and Meaning in Environmental Communication Studies: A Response to Kassing,Johnson, Kloeber,and Wentzel

This essay represents an invited editorial response to Kassing, Johnson, Kloeber, and Wentzel's “Development and Validation of the Environmental Communication Scale” in Environmental Communication: A Journal of Nature and Culture. Kassing and his associates use an apt review of the status of the environmental communication field as the basis for developing a protocol and instrument to measure the actual practice of engaging environmental subject matter in daily life. Although their factor analytic work is laudable in its intent, their approach to empirically exploring environmental communication in action further institutionalizes a number of conceptual and methodological shortcomings in our discipline. In particular, what researchers and respondents think constitutes “environmental” content per se poses a significant barrier to using the proposed tool in applied settings. After critiquing the Kassing et al. work in terms of a number of issues related to the validity and reliability of their research, I conclude by suggesting that the research may provide a needed springboard for exploring the dynamics of interpersonal settings that mediate important dialog and action regarding the environment.     

Environmental Communication: Why This Crisis Discipline Should Facilitate Environmental Democracy

The authors concur with Cox's claim that environmental communication (EC), like conservation biology, is a crisis discipline. Cox's proposed tenets for EC challenge the scientific norm of objectivity that has guided science for centuries, suggesting that today's environmental crisis requires us to travel a different path. The authors take Cox's essay as provocation to radically challenge magical notions of scientific objectivity. They briefly review Platonic contributions to the myth of scientific objectivity and then advocate a nondualistic perspective toward the relationship between humans and nature. They then suggest how this perspective both expands upon and diverges from Cox's vision of political and ethical engagement among EC scholars.     

From Frames to Resonance Machines: The Neuropolitics of Environmental Communication

George Lakoff 's work in cognitive linguistics has prompted a surge in social scientists’ interest in the cognitive and neuropsychological dimensions of political discourse. Bringing cognitive neuroscience into the study of social movements and of environmental communication, however, is not as straightforward as Lakoff 's followers suggest. Examining and comparing Lakoff's “neuropolitics” with those of political theorist William E. Connolly, this article argues that Connolly's writings on evangelical-capitalist and eco-egalitarian “resonance machines” provide a broader model for thinking about the relations between body, brain, and culture. Environmentalists, it concludes, should pluralize their “frames” and pay greater attention to the micropolitical and affective effects of their language and practices on the communities within which they act, communicate, and dwell.     

Imagining Postscience: Heidegger and Development Communication

Modernization, the dominant contemporary model of development, has technoscientific rationality as its base. Alternatively, development can be understood as the ascent of individuals and communities toward their own conceptions of the good life. Such an understanding of development, it is argued, cannot be communicated under technoscientific assumptions. Instead, under the light of Heidegger's critique of technoscience and his philosophy of communication, a postscientific perspective is invoked for communicating development as good life, less violent to human communities and the environment, and less monolithic in design. Postscience evokes the multiplicity of ways in which we seek credibility for our projects in opposition to the monistic conception of truth and meaning in the technoscientific paradigm. Exploiting Heidegger's understanding of the world-disclosive power of language, development communication is understood as disclosing the genuine possibilities for the good life, concealed in a people's world, in an authentic act of engagement between the people and the communicator of development.     

Figuring Out #Fukushima: An Initial Look at Functions and Content of US Twitter Commentary About Nuclear Risk

This study takes an exploratory look at Twitter content in the USA about the emergency at Japan's Fukushima-Daiichi nuclear power station. In particular, I focus on the concepts of the “atrophy of vigilance” from the risk communication literature and the message functions fulfilled for social media users. Two important results emerge from this analysis. First, Twitter content in the USA reflected a cautious approach, mainly suggesting an informative versus interpretive function and rarely mentioning risk or hazard outright. Second, this informative emphasis on risk dominated the content of tweets in the few days following the emergency but decreased substantially within 2 weeks afterwards; it was then overtaken by an interpretive risk emphasis. In addition, toward the end of this period, tweets were more likely to include hyperlinks to websites of traditional news outlets. Implications for the empirical study of social media and risk communication are discussed.     

Mobilizing Artists: Green Patriot Posters,Visual Metaphors,and Climate Change Activism

This essay examines the Canary Project's Green Patriot Posters campaign as activist art that collectively comments on the cultural coherence of our current relations to the environment, particularly in terms of global warming, sustainability, and the concept of linear economic growth. Aspiring to bring together artists under the eco-activist umbrella, the Canary Project relies on an old WWII-inspired frame with a narrow premise of that period's conservation efforts. Within this framework, a range of visual designs question, subvert, and promote continued economic growth and an ontology that “more” equals “better.” An analysis of the up–down orientational metaphors underscores a typology of these valuations and reveals one way to assess implications of such artistic efforts. That is, artistic expressions adapt and play with the contingent nature of metaphors, offering elaborations, extensions, and alternatives on basic structural elements and, hence, remark on how we orient ourselves and productively imagine being of/in the world anew.     

Narratives,Rhetorical Genres,and Environmental Conflict: Responses to Schwarze's “Environmental Melodrama”

The appearance of Steven Schwarze's essay, “Environmental Melodrama” (Schwarze, 2006) as the lead article in a recent issue of The Quarterly Journal of Speech marks an important moment of recognition for environmental communication scholarship. Schwarze's essay demonstrates how studies of environmental rhetoric can contribute to rhetorical theory more generally, while addressing practical questions regarding the rhetorical aspects of environmental conflict. The contributors to this forum respond to Schwarze's arguments, drawing in part upon their own case studies of rhetorical action and narrative in environmental conflict.     

Environmental Communication as Nexus

This essay examines zoos as a site of struggle in the construction of meanings and memories of human–nature relations. Modern zoos are symbols of imperial power and celebrations of the domination of nature. The grafting of “tropic worlds” onto these monuments of modernity renders the meaning of zoos more ambiguous, reflecting discursive struggles over the meaning of nature, questions about the wisdom of development and progress, recognition of the need for conservation and preservation, and nostalgia for a nature that has been lost. Through a close textual reading of “The Rainforest” at the Cleveland Metroparks Zoo, this essay explores the simulation of nature in zoos and “tropic worlds” in North American cities. These hyperreal spaces contain an extraordinary amount of the history and politics of the culture that constructs them for fascination, edification, conservation, commodification, and salvation. At stake in these simulated natures is not only the constructions of nature as spectacle and animals as commodities, but also the use of knowledge to maintain certain forms of domination and the “writing” of industrial culture's historical memory of nature and human–nature relations.     

Contemporary Environmental Art in China: Portraying Progress,Politics, and Ecosystems

Art has long been an important force in environmental movements. In China, environmental art is a fast-growing sector of the art scene. This new area of emphasis is expanding the function of art and aiding in China’s environmental movement by challenging both imported Western practices and Maoist era philosophy, thereby opening up new ways of considering the relationship between human “progress,” political systems, economic practices, and their repercussions on existing ecosystems. I turn to artist Xu Xiaoyan’s paintings to explore how the notion of “progress” can be challenged through art. I use Deleuze and Guattari’s theory of deterritorialization and reterritorialization to map how Xu’s art offers viewers space to think outside dominant paradigms, creates the potential for changes in human consciousness, considers the environment as a composition of relationships and interactions, and provokes discussion concerning the impact of linear notions of time on human conceptions of nature.     

Environmental Communication as a Discipline of Crisis

This essay interprets Cox's keynote as a call for environmental communication to reorient itself as a form of ideological criticism and identifies the potential pitfalls of heeding that call. First, the author revisits key arguments surrounding the practice of ideological criticism in Communication Studies and articulates their relevance to discussions about the mission and purpose of environmental communication. Second, he suggests that an uncritical embrace of the rationale for a “crisis discipline” may perpetuate problematic assumptions about communication, both as a social practice and as a scholarly discipline. Third, he argues that such problems may be sidestepped by making environmental crisis itself a central concept and object of environmental communication inquiry, such that environmental communication does not merely respond to crisis but becomes a discipline of and about crisis. A focus on the dynamics of crisis, the author concludes, entails a persistent concern with judgment in its political, scholarly, and pedagogical contexts.     

Ecological Rhetoric through Vicarious Narrative: The Enduring Significance of Garrett Hardin's The Tragedy of the Commons

“The Tragedy of the Commons,” a 1968 article on overpopulation by Garrett Hardin, achieved rapid and widespread popularity, and still remains influential. Hardin uses an extended hypothetical example that functions as a vicarious narrative to postulate a syllogistic proof he then applies enthymematically and by analogy to social and environmental issues. Although Hardin's inconsistent application of his analogy reveals that adopting his rhetorical strategy in environmental communication necessitates acceptance of neither Hardin's overpopulation thesis nor his political and social views, his article remains a landmark in environmental as well as ecological rhetoric.