Just Blowing Smoke? Residents’ Social Construction of Communication about Wildfire

This study uses social constructionism as a basis for understanding the effectiveness of communication about wildfire risk between agency officials and wildland–urban interface (WUI) residents. Risk communication literature demonstrates a well-documented difference in the way land managers and stakeholders conceptualize risk. This is especially true of fire because management of these hazards have changed so drastically in past decades; fire managers have typically struggled to clearly articulate the current management policy to the public or integrate their specific knowledge in the risk management process. This study contributes to an understanding of how WUI residents construct communication about wildland fire and agency effectiveness in communicating the new era of fire inclusion. Specifically, we explore the personal and professional sources of information residents’ use to understand their fire risk and the subjects they would like more information about. We also explore the continued viability of Smokey Bear, the most enduring symbol of fire management.     

Seeking for Your Own Sake: Chinese Citizens’ Motivations for Information Seeking About Air Pollution

Based on data from a Qualtrics panel, this study examines Chinese citizens’ motivations for information seeking about air pollution. Results from structural equation modelling indicate that information insufficiency, negative affect, attitudes toward seeking, and perceived information gathering capacity are positively related to information seeking. Informational subjective norms, however, were not significantly related to information seeking. Further, participants with more knowledge and higher risk perception were more likely to desire more information about air pollution. These results suggest that communication campaigns should highlight individuals’ personal risks and self-efficacy to encourage greater information seeking about air pollution among Chinese citizens. Emotional appeal may serve as an effective strategy as well.     

The Structuration of Public Participation: Organizing Environmental Control

A growing body of participation literature muses over why current mechanisms of public participation persist when they so often fail; calls for expanding the conceptual boundaries of participation beyond institutional mechanisms, and highlights the role communication, and allied concepts such as discourse and rhetoric, play in participatory processes. Given these diverse calls, environmental public participation can benefit from building a mid-level theoretical terrain. In this essay, I draw upon the sociological tradition of Anthony Giddens’ structuration theory and parallel systems thinking which foreground a structure-action mode of analysis. Through this lens I articulate the basic premises of a structuration model for environmental public participation, pointing especially to issues of agency, which involves ontological security and ontological competence, social systems, and various elements within duality of structure, with an eye toward communication-centered research. This theoretical space further indicates the possibilities of connecting the material realm of action/practice with the symbolic domain of environmental self.     

Normative Framing and Public Attitudes toward Biofuels Policies

Although the power of elite issue frames to shape public attitudes toward different policies is well established, the relative influence of different types of frames in competitive framing environments remains uncertain. For example, we do not fully understand the relative influence of economic versus normative frames on the public's policy attitudes, despite the common use of both types of frames to promote the same policy in many settings. Using data from a 2010 national Internet survey, this paper investigates the relative influence of economic versus normative frames on public attitudes toward the contentious policy issue of biofuels. The results indicate the importance of normative frames in shaping public attitudes on this issue, suggesting the relevance of normative frames more generally in shaping public opinion beyond the narrow confines of typical “morality” policies such as abortion or gambling.     

Rapid Issue Tracking: A Method for Taking the Pulse of the Public Discussion of Environmental Policy

Environmental communication professionals and other decision makers need to understand public sentiment toward environmental issues to effectively carry out their stewardship responsibilities. However, it is often difficult to obtain timely and reliable information about public discussion and debate regarding these issues. This paper describes an approach designed to address this dilemma: Rapid Issue Tracking is a method for quickly “taking the pulse” of public and other stakeholder discussion. The data source for Rapid Issue Tracking is online media stories, including traditional news media, social media, and other textual data such as public comments received by an agency. Two US Forest Service cases of Rapid Issue Tracking are presented to explicate the method and its usefulness in environmental communication and decision making.     

Creating a Place for Environmental Communication Research in Sustainability Science

Environmental communication scholarship is critical to the success of sustainability science. This essay outlines three pressing areas of intersection between the two fields. First, environmental communication scholarship on public participation processes is essential for sustainability science's efforts to link knowledge with action. Second, sustainability science requires collaborations across diverse institutional and disciplinary boundaries. Environmental communication can play a vital role in reorganizing the production and application of disciplinary knowledge. Third, science communication bridges environmental communication and sustainability science and can move communication processes away from one-way transmission models toward engaged approaches. The essay draws on Maine's Sustainability Solutions Initiative to illustrate key outcomes of a large project that has integrated environmental communication into sustainability science.     

Formative Coorientation Research: A Tool to Assist with Environmental Decision Making

A growing body of research recommends interaction between managers and stakeholders to improve natural resource management decisions. While formative stakeholder research and summative evaluations of communication efforts have been well-studied, less research has included formative evaluations comparing managers and stakeholders to inform communication efforts. This study applies the communication concept of coorientation to the case of deer management on open-space lands owned by Cornell University and develops an approach to coorientation analysis for use with small decision-making teams. Mail surveys were used to assess the level of agreement and accuracy between decision makers and residents of nearby communities. Decision makers and residents varied in the topics for which they accurately predicted each other's responses; these differences have implications for approaches to communication. This study also illustrates the utility of coorientation research to reveal areas of difference within the decision-making team, as well as with the public.     

Public Attitudes Towards Policy Instruments for Congestion Mitigation in Shanghai

Abstract

Congestion causes many externalities for the society, including time delays, excessive fuel consumption, air pollution, noise and safety concerns. In Shanghai, various policy options have been explored, piloted or applied; however, not all of them may be understood and accepted by the public. A survey was conducted to investigate people’s attitudes towards several policy options. The main findings reveal that Shanghai residents are resistant to certain policies, such as congestion charges, higher parking charges in congested areas and car restrictions. Instead, they favor public transport provisions. The paper suggests that there is a case for promoting public transport and more efficient trips when the car ownership is still low, and for investing in a policy of educating the public on the ‘true’ costs and causes of congestion before embarking on an intensive policy of congestion charges or restrictions.     

Indigenous Power Struggles in the Peruvian Amazon: A Spatio-cultural Analysis of Communication

It is well established that external national policies and internal ethnic politics contribute to indigenous power struggles that create a disharmonious indigenous voice. The purpose of this paper is to interrogate how such fissures intersect with internal, covert communication forces embedded in indigenous communities. Based on a case study of Peru’s national indigenous Amazonian organization Asociación Interétnica de Desarrollo de la Selva Peruana (AIDESEP or the Interethnic Association for the Development of the Peruvian Rainforest), the authors advance a geographical perspective of communication to interrogate the physical and social spaces that contribute to and fragment indigenous public spheres, drawing from a content analysis of interviews and news media reports. The aim is to analyse how power—influenced by the spatio-cultural effects on communication—divided a national indigenous voice following Peru’s 2009 Amazon conflict.     

Sea-Level Rise Risk Communication: Public Understanding,Risk Perception,and Attitudes about Information

We present the results of a study using a document-based evaluation method to better understand how residents in vulnerable coastal areas respond to risk communications about sea-level rise (SLR) and to determine whether communications localized for specific populations improve reception. Similar to climate change communication, SLR risk communication presents challenges involving complex science, uncertainty, invisibility, and politicization. To be comprehensible and persuasive, risk messages must be appropriately framed and visually compelling and must take into account risk perceptions and diverse viewpoints. Our approach involves assessing people's encounters with actual risk messages to determine their reactions and responses. Participants in this study had difficulty understanding information and expressed attitudes including fear, fatalism, skepticism, and loss. SLR risks were also perceived as both temporally and spatially distant, creating a challenge for communicators trying to convey a sense of urgency. We conclude by considering the implications of audience-focused research for SLR risk communication.     

The role of gender in local residents’ relationships with Gaoligongshan Nature Reserve,Yunnan, China

Gender can play an important role in people’s relationships with the environment. Understanding if women and men perceive protected areas differently is an important facet of understanding park–people relationships. The objective of this study was to determine whether men and women differed in their relationship with Gaoligongshan Nature Reserve in Yunnan, China. We analyzed 523 surveys to explore differences between women’s and men’s attitudes, perceptions, knowledge, and use of the reserve. While the majority of women and men had positive attitudes toward the reserve, men were significantly more likely to be positive, had more knowledge about the reserve, and entered the reserve more than women. In addition, men were more likely than women to identify benefits and problems associated with the reserve. Using logistic regression, we explored different models to understand the gendered perceptions of problems and benefits of the reserve. We found that having less knowledge about the reserve contributed to women being less likely to perceive benefits, especially regulating services. Our results highlight the need for gender-sensitive approaches to park–people relationships in terms of management and research.     

Determinants of workers’ attitude toward low-carbon technology adoption: empirical evidence from Chinese firms

As the main contribution of China’s carbon emissions, low-carbon production in industrial firms becomes an inevitable choice, and industrial firm employees’ attitudes on low-carbon new technology directly influence the results of low-carbon production. Based on the Unified Theory of Acceptance and Use of Technology model, structural equation modeling was used to analyze the main factors influencing firm staff to accept low-carbon new technology. The study reveals that the employee’s social impact, performance expectation, effort expectations and convenient conditions, and employee characteristics are all main factors affecting their acceptance attitudes on low-carbon new technology. And social influence has the largest effect on employees’ acceptance attitudes toward low-carbon new technology. Accordingly, relevant policy recommendations are put forward for the future research direction.     

Speaking of Risk: Matters of Context

The risk communication (RC) field is dominated by the practical and normative socio-technical aim of improving communication on risk (CR), especially from the viewpoint of regulatory agencies and government administrations. Despite some change of scope and orientation over the past 30 years, two theoretical ideas have persisted: the subjective–objective risk dichotomy and the transmission (also known as code) model of communication. This theoretical legacy makes context a blind spot in RC. The study of CR themes should consider (1) the socially constructed nature of risk and (2) communication as a situated social practice of information sharing. Results of a case study of public participation in a controversial railway tunnel project in the south of Sweden, offer lessons for future research pointing to crucial contextual dimensions of CR. It is argued that the variable ontology of risk, the constitutive nature of power relationships and the practical rationality of actors must be taken into account in research on the social CR.     

Examining the Impact of Expert Voices: Communicating the Scientific Consensus on Genetically-modified Organisms

Scholars are divided over whether communicating to the public the existence of scientific consensus on an issue influences public acceptance of the conclusions represented by that consensus. Here, we examine the influence of four messages on perception and acceptance of the scientific consensus on the safety of genetically modified organisms (GMOs): two messages supporting the idea that there is a consensus that GMOs are safe for human consumption and two questioning that such a consensus exists. We found that although participants concluded that the pro-consensus messages made stronger arguments and were likely to be more representative of the scientific community’s attitudes, those messages did not abate participants’ concern about GMOs. In fact, people’s pre-manipulation attitudes toward GMOs were the strongest predictor of of our outcome variables (i.e. perceived argument strength, post-message GMO concern, perception of what percent of scientists agree). Thus, the results of this study do not support the hypothesis that consensus messaging changes the public’s hearts and minds, and provide more support, instead, for the strong role of motivated reasoning.     

Public Participation as Participatory Communication in Environmental Policy Decision-Making: From Concepts to Structured Conversations

This essay attempts to distinguish between traditional notions of public participation and participatory communication, particularly as currently practiced in non-US settings. In addition, specific tools for facilitating participatory communication are identified and discussed. The essay is based on the author's extensive experience as a conflict mediator and public participation consultant and scholar. For the past 15 years, the author has served as a consultant on matters of environmental conflict resolution, public participation, and community-based collaboration for federal and state agencies and NGOs, including the USDA Forest Service, the USDI Bureau of Land Management, the US Army Corps of Engineers, the Washington Department of Fish and Wildlife, the Oregon Department of Environmental Quality, and the Nature Conservancy.     

Communicating in the public sphere: effects of patriarchy on knowledge sharing among community-based organizations leaders in Botswana

Knowledge and knowledge sharing are widely regarded as important assets for the overall performance and competiveness of organizations. This study explored the effect of gender on selected predictors of knowledge sharing behaviors among community-based organizations leaders in the Okavango Delta, Botswana. The study, guided by the patriarchy theory, employed a quasi-experimental research approach, using a counterbalanced design. A sample of 120 subjects, drawn from a cluster sample of 13 villages’ Board of Trustees participating in community-based conservation projects, was used. Data were collected using a retrospective pretest instrument and analyzed using one-way mixed between-within doubly repeated measures ANCOVA. The results revealed that only behavioral intention showed significant effects, F(1, 107) = 6.60, p = .01, suggesting differential effects of gender on intention to share knowledge. The study concluded that females are less likely to share information acquired as part of their portfolio responsibility in the public sphere when compared to their male counterpart.     

A Short Survey Instrument to Segment Populations According to Their Attitudes Toward Science. Scale Development,Optimization and Assessment

ABSTRACT

Surveys play a key role in researching public perceptions of and attitudes toward science. Accordingly, there is a breadth of often-used survey instruments available which have also been adopted for segmentation analyses. Even though many of these segmentation solutions are similar in their aims, they often include a large numbers of variables, making it more difficult for other researchers to build on these solutions, as survey time is scarce. Therefore, we demonstrate how a large number of variables that were used for a comprehensive segmentation analysis can be reduced considerably without losing too much information. We develop and test a short survey instrument to segment populations according to their attitudes toward science. Results show that segmentation results can be replicated with over 90% accuracy by reducing the instrument from 20 to 10 variables. This reduction does not significantly affect the predictive power of segment attribution on three dependent variables, which suggests that many segmentation analyses could be similarly optimized, helping researchers save survey time and standardize segmentation analyses more.     

E-participation for environmental sustainability in transitional urban China

Using information and communication technologies (ICTs), e-participation is a tool that promotes the inclusion of the public in participative and deliberative decision-making processes, thus contributing to a transformation of the interaction between government and citizens in environmental governance and sustainable development. In a number of Chinese cities, citizens increasingly draw on ICTs to promote environmental sustainability and to encourage community-based actions aimed to address various environmental concerns. The potential success of e-participation and the role of ICTs in China has, however, not been well explored. The objective of this study is to understand the role that ICTs can play in promoting public participation about environmental sustainability issues in urban China. Based on an online survey with 630 respondents, the study aims to: (1) analyze what public motivations, perception/attitudes and actions drive environmental e-participation; (2) identify barriers to e-participation, and (3) assess the different applications and functions of ICT for citizen participation in environmental sustainability. The analysis illustrates how ICTs have helped the public to obtain sensitive information about sustainability issues, to mobilize people and to gain media coverage for their actions. The central finding is that new technologies have taken citizen engagement to new heights online. More specifically, the age of ICTs has unleashed a stronger public voice on environmental governance and sustainability issues in urban China, which does not go unnoticed by the Chinese state authorities.     

The NEP scale: measuring ecological attitudes/worldviews in an African context

Given the significance of human behavior as a major driver of most environmental problems, it is generally agreed that efforts to promote global ecological and economic sustainability must now include attempts to understand public perceptions of, and attitudes toward, environmental issues. Research findings generally indicate that attitudes are important determinants of ecological behaviors, and over time, scientists have strived to develop sound measurement instruments for studying public environmental attitudes. Of these attitude measures, the New Ecological Paradigm (NEP) scale stands out as being the most widely accepted with documented validity and reliability. In this study, the NEP scale was used to examine environmental attitudes among 355 university students in Ibadan, Nigeria. Overall, the Nigerian students were found to have a lower endorsement of the pro-ecological ideologies included in the NEP compared with similar samples from other cultural contexts. However, a strong consensus was observed among the sample on the fragility of nature’s balance and possibility of eco-crisis facets of the NEP. The findings of the study are discussed in the context of relevant Nigerian social and cultural factors, and recommendations for future research are provided.