Communicating Haze Crisis Online: Comparing Traditional Media News and New Media Perspectives in Singapore

ABSTRACT

To understand haze-related online communication in Southeast Asia, this exploratory study took a mixed method approach to conduct web analysis of online communication during haze crisis in Singapore, followed by textual analysis of traditional and new media content during peak days. First, web analytics showed that Singapore’s haze online communication occurred mostly on the Twitter platform with primary negative sentiments. Next, textual analysis results found that majority of traditional media-affiliated news provided informative haze reports and centered on positive measurements taken by government and authorities, similar to Public Information Model for crisis management. In comparison, haze-related new media content had diverse topics reflecting laymen’s viewpoints with critical tones and negative sentiments. News portals and blogs used two-way asymmetrical and symmetrical model for crisis management, respectively. Additionally, Social Cognitive Theory’s media diversity perspectives were applied to understand people’s media choices among traditional and new media during natural crisis with environmental influences.     

Climate Engagement in a Digital Age: Exploring the Drivers of Participation in Climate Discourse Online in the Context of COP21

Various scholars underscore the importance of public engagement with climate change to successfully respond to the challenges of global warming. However, although online media provide various new opportunities to actively engage in climate discourse so far very little is known about the drivers of this form of engagement. Against this background, this study tested a theoretical model on the effects of media and interpersonal communication on participation in climate discourse online using data from a representative online survey of German citizens (n?=?1392) carried out while COP21. Overall, the results show that receiving information on climate change from social media (social networks, Twitter, blogs), active information seeking online and interpersonal conversations about COP21 strongly encourage participation in climate discourse online. Moreover, results provide relevant insights on the role of interest in climate politics, personal issue relevance and climate scepticism as preconditions of communication effects.     

FORUM Communicative Action in Response to a Nuclear Crisis: Representations of Fukushima across Communication Contexts

The 2011 disaster at Japan's Fukushima-Daiichi nuclear power plant poses important questions for environmental communication scholarship and practice. This forum examines questions that were emerging one month into the Fukushima crisis, when a panel examined its implications as part of North Carolina State University's second annual research symposium on Communication, Rhetoric, and Digital Media (details available at http://crdm.chass.ncsu.edu/symposium2011/). Expanding those initial analyses, we identify implications across the contexts of environmental communication, expert-public engagement, public discourses of nuclear energy, uses of new media, risk and crisis communication, and organizational and institutional communication. The first essay (Kinsella) addresses some implications of Fukushima from the perspectives of constitutive communication theory, risk analysis, and risk communication. The second essay (Ionescu) examines an effort to foster dialog between technical experts and a concerned public audience, made by a nuclear energy institute in Germany. The third essay (Binder) explores uses of Twitter by people in the USA as a tool for following the rapidly evolving events at Fukushima. The final essay (Kittle Autry and Kelly) analyzes public discourse surrounding a proposed merger of two US energy companies with substantial nuclear operations, before and after the onset of the Fukushima disaster.     

The Many Modalities of Social Networking: The Role of Twitter in Greens Politics

The popular microblogging service, Twitter, contains a variety of potential orientations—interpersonal, broadcast, news, advertising, public service, political, and so on—in its operation and applications. As an evolving social media platform, specificity and context are essential in understanding its significance and use-value. This paper investigates the multiple modalities of Twitter in the context of formal politics and, in particular, the Greens party in Australia. Presenting original evidence drawn from the Greens Members of Parliament and their advisers, it is shown how Twitter is mobilized in response to particular news agendas and stories, unfolding political events and processes, and an ongoing need for the Greens to speak simultaneously to committed environmentalists and the broader electorate. These uses reveal that Twitter is an important addition to the “media ecology mix” in the conduct of environmental politics, playing a direct role in political communication, strategies, and actions.     

External Communication About Sustainability: Corporate Social Responsibility Reports and Social Media Activity

External communication about corporate social responsibility (CSR) and sustainability activities may vary significantly across firms. Communication channel, content, and frequency may reflect a company’s resource allocation priorities, its culture, and its leadership in the sustainability domain. This empirical research compares n?=?11 global consumer apparel companies, with brands ranging from Adidas to Prada to Wrangler, in terms of their communication about CSR and sustainability in both formal outlets (annual CSR reports), informal channels (Twitter and Facebook social media), and voluntary participation in external rankings (the Global Reporting Initiative). In addition, the sample is divided into “High-Ranked” and “Low-Ranked” subsamples, using Newsweek’s Greenest Companies 2014 rankings, to examine if companies ranked highly by Newsweek communicate more often and display higher levels of engagement in sustainability reporting, compared to low-ranked firms. Results provide support for our research propositions. We conclude with recommendations for companies seeking to strengthen their CSR external communication.     

“Hey Friend,Buy Green”: Social Media Use to Influence Eco-Purchasing Involvement

This study addresses the use of message carriers to convey corporate social responsibility information to promote eco-purchasing involvement. The work tests various media formats transmitted via social media. The effects of corporate vs. peer communication in a corporate social responsibility campaign in stimulating self-reported eco-purchasing involvement are indicated. The research varies communication dimensions of a fictional corporate social responsibility campaign sent through social media. Multiple media formats; new release; article; and advertisement were tested, as was the inclusion of social media persuasive sentiment. The analysis of source/format combinations and source/format/sentiment combinations found statistically significant differences for consumer-to-consumer communication in stimulating eco-purchasing involvement in certain circumstances. This research suggests an emerging role for the consumer communicator as a content co-creator and validates the effective use of articles and news releases instead of advertising on social media, yielding managerial and scholarly implications.     

Localizing Climate Change: Nordic Homeowners’ Interpretations of Visual Representations for Climate Adaptation

In recent years, effort has been put into developing various forms of climate visualization to create opportunities for people to explore and learn about local climate change risks and adaptation options. However, how target audiences make sense of such climate visualization has rarely been studied from a communication perspective. This paper analyses how Nordic homeowners made sense of a specific climate visualization tool, the VisAdapt? tool. Involving 35 homeowners from three cities in 15 group test sessions, this study analyses the interpretive strategies participants applied to make sense of and assess the relevance of the visualized data. The study demonstrates that participants employed a set of interpretive strategies relating to personal experience and well-known places to make sense of the information presented, and that critical negotiation of content played an important role in how participants interpreted the content.     

Blogging for Sustainability: The Intermediary Role of Personal Green Blogs in Promoting Sustainability

The rise of social media radically broadens the sources and platforms used for environmental communication. Especially personal green blogs are worthy of study as they are spaces of everyday cultural politics through which people make sense of sustainability issues, and because they entail a radical break from conventional media in terms of legitimacy, form, and content of environmental communication processes. This paper studies the representation of sustainability on personal green blogs, and the communication processes through which these representations are constructed. It does so through a qualitative study of Swedish-language blogs. We study three blogs in-depth: a living experiment blog on sustainable food practices; a lifestyle blog centered around green family life; and a blog about consuming green beauty products. The analysis shows that all three blogs translate the complex landscape of sustainability to individual everyday practices. Yet, what these sustainability practices entail differs considerably between the blogs, ranging from a-political and doable lifestyle choices to an onset to radical redefining of consumption. Also, the communication processes on the blogs differ in quality and quantity. The paper uses these insights to reflect on the debates about how environmental communication is shaped by blogging and social media practices.     

Spreading the News on Carbon Capture and Storage: A State-Level Comparison of US Media

Carbon capture and storage (CCS) has received abundant federal support in the USA as an energy technology to mitigate climate change, yet its position within the energy system remains uncertain. Because media play a significant role in shaping public conversations about science and technology, we analyzed media portrayal of CCS in newspapers from four strategically selected states. We grounded the analysis in Luhmann's theory of social functions, operationalized through the socio-political evaluation of energy deployment (SPEED) framework. Coverage emphasized economic, political/legal, and technical functions and focused on benefits, rather than risks of adoption. Although news coverage connected CCS with climate change, the connection was constrained by political/legal functions. Media responses to this constraint indicate how communication across multiple social functions may influence deployment of energy technologies.     

“A Short Burst of Inconsequential Information:” Networked Rhetorics,Avian Consciousness,and Bioegalitarianism

This essay uses the concept of “avian consciousness” to reconsider assumptions about human communication and theorize networked rhetorics. By adopting an ornithomorphic frame, I critically read Don DeLillo's The Body Artist as an exploration of overlaps between human and avian consciousness. I then argue that avian consciousness provides a richer metaphor for understanding networked rhetorics than autistic consciousness, which is an increasingly dominant trope for explaining interaction with digitally networked media. I explore how Twitter, explicitly modeled on avian communication, can be understood as circulating information in ways analogous to the contact and assembly calls of birds. The essay concludes by noting that seeing avian features in human communication diminishes the perceived gap between human and nonhuman animal, holding out hope for a more bioegalitarian relationship between species.     

Integrating Media Studies of Climate Change into Transdisciplinary Research: Which Direction Should We Be Heading?

Research in the area of media coverage on climate change communication represents one of the most prolific areas of inquiry within communication and mass communication studies. This body of literature, which ranges from empirical to critical studies, continues to expand. Much research has focused on representations of climate change causes, effects, and human actions, while some has assessed the impacts of these representations. What is broadly missing from this literature, however, is a discussion of how we might integrate media analysis into transdisciplinary collaborative research aimed at creating solutions to the social, environmental, and economic issues intertwined with climate change. Given the magnitude of problems the society and science are currently grasping with, it behooves us to understand how media studies can contribute most effectively to characterizing and solving problems. We maintain that the move toward integrating media studies into transdisciplinary collaborative research marks an essential transition for environmental communication in general, but climate change communication in particular, given the urgency and magnitude of creating meaningful adaptation and mitigation strategies to address this pressing, complex challenge. Drawing on our work as part of a large transdisciplinary sustainability science team, we provide a case study for understanding what collaborations are key to moving media studies into a transdisciplinary context and the key opportunities and barriers that come along with that move. We argue that media studies must increasingly engage directly in collaboration with other researchers, stakeholders, and communities to serve on-the-ground decision-making and enhance society's ability to take action.     

Indigenous Power Struggles in the Peruvian Amazon: A Spatio-cultural Analysis of Communication

It is well established that external national policies and internal ethnic politics contribute to indigenous power struggles that create a disharmonious indigenous voice. The purpose of this paper is to interrogate how such fissures intersect with internal, covert communication forces embedded in indigenous communities. Based on a case study of Peru’s national indigenous Amazonian organization Asociación Interétnica de Desarrollo de la Selva Peruana (AIDESEP or the Interethnic Association for the Development of the Peruvian Rainforest), the authors advance a geographical perspective of communication to interrogate the physical and social spaces that contribute to and fragment indigenous public spheres, drawing from a content analysis of interviews and news media reports. The aim is to analyse how power—influenced by the spatio-cultural effects on communication—divided a national indigenous voice following Peru’s 2009 Amazon conflict.     

Three Dimensions of Social Media Messaging Success by Environmental NGOs

Studies show that NGOs persist in using social media to impart unidirectional messages rather than taking advantage of the participatory nature of networked media. Fear of a loss of message control may be at the heart of NGOs’ desire to keep social media messages on track. The current study examines the success of an environmental NGO in keeping its social media messages under control using quantitative content analysis of an NGO-promoted hashtag, #climatemarch, during a United Nations conference on climate change in 2015. Three dimensions of social media message success – volume, topic/valence, and participants – are proposed.     

Animal Production,Ag-gag Laws,and the Social Production of Ignorance: Exploring the Role of Storytelling

In recent years, a number of so-called “farm protection” or “ag-gag” laws have been proposed and passed in state legislatures across the USA. These laws generally ban the undercover photographing or videotaping of industrial animal agricultural production and processing facilities. Proponents of the legislation suggest that such bills protect local farm economies and prevent misinformation campaigns by animal rights activists. Diverse sets of critics have argued against the bills, suggesting that they prevent whistleblowers from exposing animal cruelty and stand in the way of the public's right to know. This paper analyzes the debate by blending theory from science and technology studies regarding the social production of knowledge and ignorance with communication theory that explores the power of storytelling in shaping public understandings of social life. It investigates the stories told by three oppositional stakeholder groups—members of industrial animal agribusiness who defend the legislation, small-scale producers and consumers who believe the legislation prevents productive transparency, as well as animal advocacy and first amendment interests who believe the legislation masks fundamental flaws in the contemporary animal agricultural system. The paper provides insight into how competing mediated narratives frame ideological battles over the present and future of animal production processes. It demonstrates how fundamental and often opposing value systems construct what we consider knowledge and non-knowledge in the context of our contemporary risk society and in the digital media age.     

A Missed Opportunity?: NOAA’s Use of Social Media to Communicate Climate Science

In the current media landscape, organizations often communicate about science directly with publics through online channels rather than relying on journalist gatekeepers. Online platforms present organizations with the opportunity to participate in two-way communication in order to increase engagement with science. The present study examined how the National Oceanic and Atmospheric Administration (NOAA) utilizes social media to interact with publics. Results suggest that NOAA does not fully utilize the dialogic potential of social media, which could enhance both the public’s science literacy and trust in science regarding climate change specifically. This study informs how public relations theory may complement science communication theory and practice as deficit model-thinking transitions to contemporary approaches for public engagement with science.     

“Stop Blaming the Cows!”: How Livestock Production is Legitimized in Everyday Discourse on Facebook

In 2016, Swedish climate reporting declined in quantity and shifted focus somewhat from climate change as such to the harmful climate impacts of meat consumption. The latter prompted discussions in social media—an increasingly important forum for public debate but infrequently studied in environmental communication research. Despite strong evidence that a meat and dairy-based diet is harmful for the environment, meat consumption is increasing, and this qualitative study aims to—through the lens of social representation theory—contribute knowledge about how livestock production is legitimized in everyday discourse on Facebook. The article identifies representations that legitimize livestock production through polarization between (1) livestock production and other (environmental) issues, (2) environmentally “good” and “bad” countries, and (3) “reliable” and “unreliable” information. It concludes by discussing the influence of national ideology on the legitimization of livestock production and the potential of social media to counter the post-politicization of environmental issues.     

Towards a coherent conceptual framework for emergency preparedness/response and rehabilitation – the application of the new ICRP recommendations given in ICRP 103

In the past, most emphasis in planning for and response to an emergency situation has been placed on selected protective measures in the early phase of an emergency to keep the doses received below levels where severe deterministic health effects can be excluded and/or where the risk of stochastic effects in the population is considered “acceptable”. Less emphasis has been placed on the development of comprehensive protection strategies which include considerations of the consequences of all exposure pathways and all phases, e.g. long-term rehabilitation. In its new publication 103, ICRP proposed a coherent conceptual framework for protection in all types of exposure situations including “emergency exposure situations” and “existing exposure situations”. In the context of developing protection strategies for these exposure situations, the Commission recommends that national authorities set reference levels between, typically, 20 mSv and 100 mSv annual effective dose (emergency exposure situation) and 1 mSv and 20 mSv (existing exposure situation). In order to optimise protection strategies, it is necessary to identify the dominant exposure pathways, the timescales over which the dose will be received, and the effectiveness of available protection options. The characteristics of the development and implementation of such protection strategies is described.     

Take Action Now: Motivational Framing and Action Requests in Climate Advocacy

This article explores similarities and differences between Internet-mediated climate change advocacy organizations and their legacy counterparts. It relies on a content analysis of advocacy emails produced by Environmental Defense Fund, Natural Resources Defense Council, Sierra Club, Greenpeace USA, League of Conservation Voters, Climate Reality Project, 1Sky, and 350.org. The study finds differences and similarities in strategic Internet use, including greater emphasis by climate groups on high threshold, offline actions; greater emphasis by legacy groups on low threshold, online actions; and high reliance by both framings that demand accountability from political elites. Implications for Internet-mediated and climate advocacy are discussed.     

Social sustainability performance indicators – experiences from process industry

Sustainable industrial development can be advanced through the development and application of sustainability metrics. This study addressed the application of social sustainability metrics to the measurement of sustainability performance within process industry and to metal production at the plant level in particular. The applied social sustainability indicators are one part of the overall sustainability index which aims at presenting a balanced and holistic view of plant-level sustainability performance. Application of plant-level indicators can support informed decision-making and fill in potential gaps in corporate-level assessments and reporting initiatives with respect to plant-level social sustainability performance. The social part of the overall index provides information on both in-plant sustainability performance and on the direct and in-direct impacts of plant operations on the surrounding society with special emphasis on the supply chain and emerging social due diligence aspects. The results of pilot implementation of social indicators in Ruukki Lappohja plant indicated a very high level of social sustainability performance with minor areas of improvement such as social risk management auditing covering the whole supply chain, suppliers communication on social responsibility requirements to workers and sub-suppliers, signing of the code of conduct by employees and reporting on policies on local community relations, safety in supply chain covering suppliers and contractors and factory health and safety performance in relation to average field of industry performance in this field.     

水污染突发事件：演化模型与应急管理

概述了突发事件演化研究的现状,总结了现阶段中国水污染突发事件的典型案例,研究了事件的演化过程,提出把社会因素和全过程干预作为水污染突发事件演化动因的一个重要方面,并在此基础上分析了水污染突发事件演化的主要动力因素,运用灾害学、应急管理、环境科学等相关理论构建了事件演化的动力因素体系,最后从系统分析的角度构建了水污染突发事件演化模型。研究表明：社会因素和应急干预对水污染突发事件的演化具有推动作用;事件演化具有阶段性,不同阶段的动力因素存在差异;水污染突发事件应急管理具有多目标性,单一目标应急管理不能有效控制水污染突发事件演化。研究水污染突发事件演化机理可为政府有效地预警与事件初期的应急决策提供重要的理论依据。