The Shaping of Environmental Information in Social Media: Affordances and Technologies of Self-control

This article studies environmental information as it circulates in social media, specifically in personal blogs and microblogs. It rests on a thematic analysis of a selection of Swedish language, personal, everyday life environment blogs active during 2011 and 2012 and the social media applications connected to these blogs. Gibson's concept of affordances and Foucault's notion of governmentality are brought together to examine how material and technological affordances of social media and the structures of governmentality work together to engender a type of information on environmentally friendly living that is rooted in the conditions of the Web, together with a view of society which is structured around choice and individual responsibility. The article argues that information is woven into the texture of the social on every level, including everyday life practices, and hence social media, as tools in such practices, contribute to shaping the way in which information on environmentally friendly living is articulated, shaped, and filled with meaning.     

Species of the Month: Anti-Whaling,Mediated Visibility,and the News

Paul Watson, founder of the Sea Shepherd Conservation Society and captain of anti-whaling ship the Steve Irwin, has emerged as one of the world's most visible environmental protesters. This essay, based in part on a long interview with Watson in Australia in 2009, analyzes his mediated visibility and thus capacity to participate in public debate by isolating various components of his strategic activities under four themes: mediated protest, symbolic power, media practices, and celebrity. It argues that Watson's visibility involves a complex flow of information and meanings across various “old” and “new” media form, but remains reliant on news media. Thus, despite his generally astute media practices and strategies, Watson's visibility is contingent on a set of professional practices and logics unlikely to provide sustained news access or long-term legitimacy to a political “outsider.”     

From Frames to Resonance Machines: The Neuropolitics of Environmental Communication

George Lakoff 's work in cognitive linguistics has prompted a surge in social scientists’ interest in the cognitive and neuropsychological dimensions of political discourse. Bringing cognitive neuroscience into the study of social movements and of environmental communication, however, is not as straightforward as Lakoff 's followers suggest. Examining and comparing Lakoff's “neuropolitics” with those of political theorist William E. Connolly, this article argues that Connolly's writings on evangelical-capitalist and eco-egalitarian “resonance machines” provide a broader model for thinking about the relations between body, brain, and culture. Environmentalists, it concludes, should pluralize their “frames” and pay greater attention to the micropolitical and affective effects of their language and practices on the communities within which they act, communicate, and dwell.     

The Dakota Access Pipeline and the Breakdown of Participatory Processes in Environmental Decision-Making

This article employs a close reading of documents related to the permitting process for the Dakota Access Pipeline (DAPL) and ensuing legal battle in order to argue that extant regulatory frameworks for environmental decision-making are insufficient to promote environmental justice outcomes. By analyzing the US Army Corps of Engineer's responses to comments made during the public comment phase of the NEPA evaluation of the DAPL, I argue that regulatory frameworks may exacerbate environmental justice concerns by incentivizing decision makers to prioritize justification for their decisions and avoiding legal battles over meaningfully engaging with communities. This finding leads me to call for more engagement with energy democracy's orientation toward community-led processes as a corrective to current regulatory systems. This article expands on extant work in environmental communication by more thoroughly investigating the flaws in extant regulatory frameworks and calling for a perspectival shift in environmental decision-making.     

The Ecology of Empire: Wal-Mart's Rhetoric of Environmental Stewardship and the Constitutive Power of the Multitude

This essay provides a critical account of Wal-Mart's rhetoric of environmental stewardship. By situating this discourse within a new political economy of production and governance that Michael Hardt and Antonio Negri have termed empire, I argue that environmental communication scholars should limit the rush to deploy ideological criticism when explaining the corporation's rhetorical motives. Instead, I advocate reading Wal-Mart's rhetoric as a problem of historical conjunctures, a critical move that seeks to highlight, not only the structural interests of capital, but also the centrality of social antagonism. In the case of Wal-Mart, this means accounting for the increased significance of demand to economic production, changes in the composition of sovereignty, and the transgressive function of environmentalism at the beginning of the twenty-first century.     

Environmental Risks in Newspaper Coverage: A Framing Analysis of Investigative Reports on Environmental Problems in 10 Chinese Newspapers

Economic modernization has been China's national priority since the establishment of the People's Republic. Since the authorities retain control over the media, which is also now subject to commercial influences, it might be expected that the Chinese news media would construct a discourse of assurance, endorsing economic modernization. A framing analysis of newspaper investigative reports on environmental problems in this article, however, shows that these reports have portrayed environmental problems in a manner that opposes rather than supports the national priority for economic growth. It challenges rather than reinforces the current institutional discourse of development and criticizes rather than contributes to the present structure of the capitalist mode of production in China. In this case, the prominence of the critical reflective discourse demonstrates the critical role investigative journalism potentially plays in arousing the public's awareness of risks in order to create a society in which such risks can be minimized. Factors in the wider social context contribute to our understanding of the critical discourse of environmental problems.     

Heidegger and Being at the Hanford Reservation: Standing Reserve,Enframing, and Environmental Communication Theory

This essay examines the potential of Heidegger's phenomenology as a foundation for environmental communication theory, emphasizing his critiques of modern science, technology, humanism, and metaphysics. A phenomenological approach to environmental communication provides resources for recognizing metaphysical assumptions that endanger both humans and nature. The Hanford nuclear reservation serves as an illustrative text, exemplifying Heidegger's reading of nuclear energy as a culmination of both Western metaphysics and the instrumental stance that he calls “enframing.” In Heidegger's view, the ordering and control accomplished through enframing obscures the mutually constitutive relationship between humans and nature, and in doing so, diminishes the possibilities for authentic human existence. The chapter examines how both representational and constitutive models of communication contribute to those conditions, and adopts a set of concepts from Heidegger's phenomenology as a foundation for an alternative, “bounded constitutive” model.     

Discussing why population growth is still ignored or denied

Due to a number of factors outlined in this article, the issue of population growth is excluded from the sustainability discussion. In this article, we explore some of the ethical presumptions that underlie the issues linking population growth and sustainability. Critics argue that action to address population creates social and economic segregation, and portray overpopulation concerns as being “anti-poor,” “anti-developing country,” or even “antihuman.” Yet, de-linking demographic factors from sustainability concerns ignores significant global realities and trends, such as the ecological limits of the Earth, the welfare and long-term livelihood of the most vulnerable groups, future prospects of humanity, as well as the ecosystems that support society.     

Mobilizing Facebook Users against Facebook's Energy Policy: The Case of Greenpeace Unfriend Coal Campaign

This research analyzes Greenpeace International Unfriend Coal protest campaign against Facebook's energy policy (2010–2011), as a case study in the organization's approach to campaigning on climate change issues. In the context of Greenpeace protest history and social movement research, we focus on the online mobilization tactics used by Greenpeace, and how they differed from previous campaign practices. The findings are based on a content analysis of all statuses posted on the campaign Facebook page (N = 119), and six semi-structured interviews with key Greenpeace personnel. The analysis reveals that Greenpeace used Facebook extensively both for disseminating information and context about the campaign, and as a platform for mobilizing and facilitating broad public engagement. Greenpeace seized the affordances of the Facebook platform and introduced new means of online mobilization and engagement. These e-tactics proved effective for engaging diverse transnational supporters in the campaign. The implications for environmental non-governmental organizations and the broader environmental movement are discussed.     

The Impact of “No Impact Man”: Alternative Hedonism as Environmental Appeal

As “No Impact Man,” writer Colin Beavan conducted a one-year experiment to determine whether he and his family could reduce their environmental impact to zero while living and working in Manhattan. This article examines the No Impact Man (NIM) experiment both as “alternative hedonism,” a reconceptualization of the “good life” that avoids unduly damaging the natural world, and also as a kind of “eco-stunt,” an attempt to garner significant media coverage about positive environmental behaviors. We use DeLuca's theorization of the “image event” to analyze the No Impact Man franchise—blog, book, and documentary film—though we modify that theory in order to explore how No Impact Man functions as multi-media and new-media spectacle. In particular, we explore the risky double-bind Beavan finds himself in when, through his choice to publicize the NIM eco-stunt, he is critiqued for opportunism, foolishness, and insincerity. We suggest that efforts to publicize eco-stunts, however well conceived, invariably invite backlash. As a result, we find that alternative hedonism theory and practice open a space of invitation to environmentally beneficial behaviors and attitudes that could have potential with some audiences, but their mass appeal is compromised by the limitations of the stunts that publicize them.     

Narratives,Rhetorical Genres,and Environmental Conflict: Responses to Schwarze's “Environmental Melodrama”

The appearance of Steven Schwarze's essay, “Environmental Melodrama” (Schwarze, 2006) as the lead article in a recent issue of The Quarterly Journal of Speech marks an important moment of recognition for environmental communication scholarship. Schwarze's essay demonstrates how studies of environmental rhetoric can contribute to rhetorical theory more generally, while addressing practical questions regarding the rhetorical aspects of environmental conflict. The contributors to this forum respond to Schwarze's arguments, drawing in part upon their own case studies of rhetorical action and narrative in environmental conflict.     

The disappearing sustainability triangle: community level considerations

This article challenges the application of the sustainability triangle to conceptualise sustainable development by looking at how weak sustainability can be obtained via the reinforcing increase in social capital and natural capital. Sustainable development is often visualised as a triangle consisting of social, environmental, and economic aspects. Would it be possible to conceive a flattened system, with diminishing economic resources or without refilling financial resources? The possibility involves mutual reinforcement between social capital and natural capital. The consideration of the diminishing economic dimension relates to the concept of development without economic growth, such as degrowth, zero-growth, and sustainable growth, that has been revived in the face of the recent economic crisis. Several countries have imposed extreme budget cuts in development collaboration and in other government expenditures. When the economic resource is not at a satisfactory level, can we rely on the reinforcement between social and environmental aspects for sustainability? Although it is not new to acknowledge the contribution of social capital to environmental conservation, research has long ignored the reinforcing relationship between environmental and social dimensions. This article provides a prototype model to demonstrate how social capital and natural capital can reinforce each other. The prototype is studied and verified at the community level using a comparative method. This article concludes with principles and practices that may encourage sustainability with merely the reinforcement between social capital and natural capital.     

The potential of corporate environmental responsibility of Chinese state-owned enterprises in Africa

Drawing upon empirical data collected in China and Africa, this article evaluates Chinese overseas corporate social responsibility strategies and their effectiveness in mitigating environmental impacts in parts of Africa. China’s enhanced role within the global economy has profound environmental implications for the world. In particular, China has rapidly expanded its environmental footprint in Africa, largely because of its burgeoning economic presence through trade and aid projects such as infrastructure and public works. These large-scale projects, commonly managed by state-owned enterprises (SOEs), tend to be in sectors that are environmentally sensitive such as oil and gas exploration and construction of major infrastructure. At the international level, global financial institutions along with growing pressure from civil society organizations are encouraging China to demonstrate a commitment to addressing the environmental impacts of its overseas projects. At the domestic level, growing awareness of such issues has generated an emerging trend of Chinese entities promoting and adopting corporate social responsibility (CSR) initiatives. These moves seek to improve the environmental and social impacts of Chinese overseas investments. However, research has shown that the outcomes of Chinese overseas CSR strategies (particularly in environmental protection) vary widely due to the operating procedures of the Chinese SOEs in combination with specific local political and social structures. In general, environmental protection is weak and so there is a need for the Chinese and African governments to create a legislative and institutional framework to address Chinese investment in Africa especially in the area of natural resource extraction.     

Massachusetts v. Environmental Protection Agency: Constructing “Certainty” as Rebuttal

Massachusetts v. Environmental Protection Agency was the first Supreme Court opinion generated specifically as a response to the issue of anthropogenic CO₂ emissions, alleging that Environmental Protection Agency's (EPA) failure to regulate is leading to environmental harms for plaintiffs. This essay examines the majority opinion of Justice Stevens and his use of presumption and burden of proof, within a logic of problematic integration, to construct “certainty” as a rebuttal to and rejection of the “uncertainty” offered by EPA. I examine how this strategically constructed rebuttal to “uncertainty” functions as a declarative act of “certainty,” advancing a proposition whose scientific, legal, or political acceptance could function as a tipping point away from the claims of “uncertainty” used by opponents on this contentious issue. Because of the court's influence, the implications of their “certainty” extend beyond the case and into the broader discussion of climate change science and environmental communication.     

Rhetorical Landscapes as Epistemic: Revisiting Aldo Leopold's A Sand County Almanac

This essay examines the rhetorical impetus toward environmental human agency in Aldo Leopold's A Sand County Almanac (SCA). In identifying a foundation for this agency, Leopold relies on the epistemological function of rhetoric in an effort to bring to light the epistemic potential in reading the landscape. In this fashion, Leopold offers a way of knowing the environment through natural observations. The author identifies the unfolding epistemological revelations found in the three primary sections of SCA. Leopold describes these epistemological revelations gleaned from reading the landscape as “shifts.” The first shift, in Part I of SCA, offers the audience lessons through Leopold's own example in reading the text of the landscape. The second shift, described in Part II, describes his epistemological revelations acquired through his reading of the landscape. The final section of the book situates these epistemological revelations in one of the most influential concepts found in environmental ethics, the land ethic. Through these three iterations, Leopold not only instructs his readers in the rhetorical possibilities found in reading landscapes but also offers scholars of environmental rhetoric a unique understanding of analyzing landscapes as epistemological rhetoric.     

A Complicated Reef: The Relationship Between a Representation and the Represented Phenomenon

In this study, I describe the relationship between the Florida Aquarium's representation of a coral reef and the live reef that served as the model for the representation. I specifically illustrate how naming practices complicate the aquarium's stated purpose of environmental education. I conclude by suggesting ways the aquarium and other pro-environmental facilities can better manage environmental representation.     

Ecotourism as a development strategy: experiences from Costa Rica

This article reflects on the Costa Rican experiences with ecotourism by assessing the positive and negative environmental, economic and social impacts of ecotourism development at four tourist destinations—Manuel Antonio, Monteverde, Tortuguero and ASCOMAFOR. These destinations represent different stages of tourism development. The assessment shows that the development of ecotourism has a dilemma character. Compared to alternative land-use options, ecotourism remains a promising development strategy. However, it should be embedded in a broader process of capacity building.     

Exploring the Use of Online Platforms for Climate Change Policy and Public Engagement by NGOs in Latin America

The engagement of environmental non-governmental groups in collaborative communication efforts and decision-making about climate change remains a significant challenge. In Latin America, the website Intercambio Climático was set up to attempt to play a breakthrough role in the region's discussion of climate change. This case study focuses on the development, accomplishments, and challenges of this unique online communication initiative among non-governmental organizations working in climate change issues in Latin America with a US-based partner, as a vehicle to achieve their goals. We used secondary data and in-depth interviews to examine this platform's role in disseminating information and influencing decision-making. The results suggest that generally the participants perceive the website positively, but there are also problematic aspects of the collaboration that are not fully recognized by the members, which prevents a more functional and effective communication strategy.     

The Country,the City,and the Corporation: Rio Tinto Kennecott and the Materiality of Corporate Rhetoric

Contributing to extant discourses about corporate environmental advocacy, this paper argues that corporations can embed discursive rhetorical strategies in material places and spaces. This argument contributes to environmental communication by bridging divisions between discursive and materialist approaches to corporate rhetoric. Corporate materiality is realized in the study of Rio Tinto Kennecott (RTK) at places of corporate community where RTK enunciates a dominant environmental discourse about the necessity of the Bingham Canyon Mine through strategies such as the technological shell game, the hypocrite's trap, and corporate heterotopia, which are made manifest materially alongside cultural values such as epistemic trust, technological progress, community, and home. Using participatory critical rhetoric as a methodology, I analyse RTK's material rhetoric at the Natural History Museum of Utah, the Rio Tinto Soccer Stadium, and the Daybreak suburban community. This case study reveals that corporations are assemblages that assert many different, and sometimes competing, arguments that can deflect environmental criticism, materially.     

Environmental Communication as a Discipline of Crisis

This essay interprets Cox's keynote as a call for environmental communication to reorient itself as a form of ideological criticism and identifies the potential pitfalls of heeding that call. First, the author revisits key arguments surrounding the practice of ideological criticism in Communication Studies and articulates their relevance to discussions about the mission and purpose of environmental communication. Second, he suggests that an uncritical embrace of the rationale for a “crisis discipline” may perpetuate problematic assumptions about communication, both as a social practice and as a scholarly discipline. Third, he argues that such problems may be sidestepped by making environmental crisis itself a central concept and object of environmental communication inquiry, such that environmental communication does not merely respond to crisis but becomes a discipline of and about crisis. A focus on the dynamics of crisis, the author concludes, entails a persistent concern with judgment in its political, scholarly, and pedagogical contexts.