Speaking of Risk: Matters of Context

The risk communication (RC) field is dominated by the practical and normative socio-technical aim of improving communication on risk (CR), especially from the viewpoint of regulatory agencies and government administrations. Despite some change of scope and orientation over the past 30 years, two theoretical ideas have persisted: the subjective–objective risk dichotomy and the transmission (also known as code) model of communication. This theoretical legacy makes context a blind spot in RC. The study of CR themes should consider (1) the socially constructed nature of risk and (2) communication as a situated social practice of information sharing. Results of a case study of public participation in a controversial railway tunnel project in the south of Sweden, offer lessons for future research pointing to crucial contextual dimensions of CR. It is argued that the variable ontology of risk, the constitutive nature of power relationships and the practical rationality of actors must be taken into account in research on the social CR.     

Environments,Risks, and the Limits of Representation: Examples from Nuclear Energy and Some Implications of Fukushima

This essay examines examples from the field of nuclear energy, including the 2011 disaster at Fukushima-Daiichi, through perspectives drawn from phenomenology, social systems theory, and constitutive communication theory. The essay argues that although prevailing approaches to nuclear risk analysis and risk communication seek to represent a world of preexisting phenomena, they also fundamentally constitute the world on which decision-makers, organizations, and communities act. Representations of nuclear risk are inevitably and problematically limited, with important implications for policy, practice, and communicative action.     

Nature,Crisis, Risk,Science, and Society: What is Our Ethical Responsibility?

In his keynote address, Robert Cox raised key questions, many of which force us to consider the larger question of the role of academics in society. The authors respond by suggesting that environmental communication, like other communication studies, is inherently normative and that environmental communication scholarship is closely aligned to risk as a centerpiece to crisis analysis. The authors discuss the productive connections among science, communication and sound public policy that make society more fully functional, including the formation of effective public policy through science that is normative while seeking objectivity, evaluating and symbolizing motives in discourse, acknowledging uncertainty and acceptable uncertainty, and that material and symbolic dimensions of the environment are interdependent. Thus, such studies focus on the ethics of environment and must balance sound science and cultural considerations.     

Communicating in Germany about the Fukushima Accident: How Direct Encounter Beat Media Representations

The Fukushima nuclear accident revived the question of whether current practices of technical communication can fulfill the needs of various audiences during a complex global crisis. In that context, the Institute of Nuclear Technology and Energy Systems in Stuttgart organized a public presentation on the technical aspects of the Fukushima nuclear accident. Its success indicates that direct encounter was preferred to media representations of the accident by Stuttgart's citizens. This event demonstrated that public presentation can provide a successful model for technical communication in situations of global sociotechnical crisis.     

Beyond Frames: Recovering the Strategic in Climate Communication

Recent calls for communication scholars and practitioners to identify effective communication means for mobilizing constituencies to address climate change often fall to distinguish between communicative acts that “mobilize” and mobilization that enables a particular end. The latter presupposes an account of the intentional or strategic alignment of mobilization, that is, the predicted or assumed relationships among a mobilized public, the mode(s) of influence or leverage this creates, and the expected consequences of such influence, i.e., how specific communicative efforts are related to outcomes or “effects” within a system. This essay argues that the neglect of strategic alignments in some recent climate communication campaigns have caused these campaigns to be non-adaptive at the scale and/or urgency required. Drawing on case studies of the 2007 Step It Up initiative and the Sierra Club's “Beyond Coal” campaign, the essay proposes viewing the strategic as an heuristic for identifying openings within networks of contingent relationships and the potential of certain communicative efforts to interrupt or leverage change within systems of power.     

Formative Coorientation Research: A Tool to Assist with Environmental Decision Making

A growing body of research recommends interaction between managers and stakeholders to improve natural resource management decisions. While formative stakeholder research and summative evaluations of communication efforts have been well-studied, less research has included formative evaluations comparing managers and stakeholders to inform communication efforts. This study applies the communication concept of coorientation to the case of deer management on open-space lands owned by Cornell University and develops an approach to coorientation analysis for use with small decision-making teams. Mail surveys were used to assess the level of agreement and accuracy between decision makers and residents of nearby communities. Decision makers and residents varied in the topics for which they accurately predicted each other's responses; these differences have implications for approaches to communication. This study also illustrates the utility of coorientation research to reveal areas of difference within the decision-making team, as well as with the public.     

Just Blowing Smoke? Residents’ Social Construction of Communication about Wildfire

This study uses social constructionism as a basis for understanding the effectiveness of communication about wildfire risk between agency officials and wildland–urban interface (WUI) residents. Risk communication literature demonstrates a well-documented difference in the way land managers and stakeholders conceptualize risk. This is especially true of fire because management of these hazards have changed so drastically in past decades; fire managers have typically struggled to clearly articulate the current management policy to the public or integrate their specific knowledge in the risk management process. This study contributes to an understanding of how WUI residents construct communication about wildland fire and agency effectiveness in communicating the new era of fire inclusion. Specifically, we explore the personal and professional sources of information residents’ use to understand their fire risk and the subjects they would like more information about. We also explore the continued viability of Smokey Bear, the most enduring symbol of fire management.     

Energy Communication: Theory and Praxis Towards a Sustainable Energy Future

This essay comments and expands upon an emerging area of research, energy communication, that shares with environmental communication the fraught commitment to simultaneously study communication as an ordinary yet potentially transformative practice, and a strategic endeavour to catalyse change. We begin by defining and situating energy communication within ongoing work on the discursive dimensions of energy extraction, production, distribution, and consumption. We then offer three generative directions for future research related to energy transitions as communicative processes: analysing campaigns’ strategic efforts, critically theorizing energy’s transnational power dynamics, and theorizing the energy democracy movement.     

Environmental Communication as a Discipline of Crisis

This essay interprets Cox's keynote as a call for environmental communication to reorient itself as a form of ideological criticism and identifies the potential pitfalls of heeding that call. First, the author revisits key arguments surrounding the practice of ideological criticism in Communication Studies and articulates their relevance to discussions about the mission and purpose of environmental communication. Second, he suggests that an uncritical embrace of the rationale for a “crisis discipline” may perpetuate problematic assumptions about communication, both as a social practice and as a scholarly discipline. Third, he argues that such problems may be sidestepped by making environmental crisis itself a central concept and object of environmental communication inquiry, such that environmental communication does not merely respond to crisis but becomes a discipline of and about crisis. A focus on the dynamics of crisis, the author concludes, entails a persistent concern with judgment in its political, scholarly, and pedagogical contexts.     

From Environmental Campaigns to Advancing the Public Dialog: Environmental Communication for Civic Engagement

This essay examines the claims of environmental identity campaigns regarding the issue of climate change. Identity campaigns are based on the idea that more effective environmental messages developed through the application of cognitive science by professional communications experts can favorably influence public opinion, and thus support legislative action to remedy this issue. Based on a review of the sociological and psychological literature regarding social change and mobilization, I argue that while this approach may offer short term advantages, it is most likely incapable of developing the large scale mobilization necessary to enact the massive social and economic changes necessary to address global warming. Specifically, theoretical and empirical research on the role of the public sphere, civil society and social movements shows that democratic civic engagement is core to successful social change efforts. However, identity campaigns focus on a communications process that centers on elite led one way communications, which falls to allow for any form of civic engagement and public dialogue. This undermines the creation of a democratic process of change and reinforces the professionalization of political discourse, leading to a weakening of the mobilization capacity over this issue of global warming. The essay concludes with the outlines of an environmental communication process that aims at enhancing civic engagement and democratic decision making.     

Communicating in the Public Sphere: Attitudes Toward Different Public Instructional Communication Methods

An effective response to global environmental challenges requires analysis of communication patterns, processes and approaches. In addition, improving communication through emerging information and communication technologies (ICT) also must be explored. Understanding recipients’ perception of the innovations used in information diffusion is also necessary. This study, using a sample of 120 subjects, examined attitudes of leaders of community-based natural resources organizations toward two approaches used in public instructional communication in the Okavango Delta, Botswana. The quasi-experimental study also explored the effect of demographic variables on subjects’ attitudes. The results demonstrated more favorable attitudes toward the visualized method than the traditional verbal method, suggesting subjects’ preference and acceptance for the visualized public instructional communication approaches. Results also indicated a differential effect of age on attitude toward methods of communication. The results of the study highlight the importance for practitioners to use integrated communication approaches in the public sphere. Suggestions for future research are offered.     

The Role of Communication in Preparation for Wildland Fire: A Literature Review

Fire regimes are needed for healthy forest ecosystems, but citizens who live parallel to public forests do not always understand or favour the mechanisms land managers use for fire prevention and preparation. One way that land managers and citizens may share concerns and overcome barriers is through effective communication, allowing both parties to adequately prepare for a wildfire event. While collaboration between land managers and citizens has been well studied, the research on communication between citizens and among land managers is less prevalent yet equally important. The lack of research on communication between these parties creates an incomplete picture of the spectrum of communication that takes place in preparation for a wildland fire event. This paper reviews the current literature on communication between and among citizens and land managers before a wildfire event.     

Developing Communication Strategies for Mitigating Actions Against Global Warming: Linking Framing and a Dual Processing Model

Although there is increasing public awareness of global warming, there is a gap between such perception and relevant actions to combat the problem. In order to develop effective strategies for facilitating public actions, in this paper we draw upon framing theory and a dual processing model. Based on an experiment involving 261 participants from a large public university in Taiwan, this study found that by framing global warming as a local issue, communication messages can trigger both analytic (issue relevance) and affective (negative emotions) appraisals, which, in turn, will increase people's intentions to take actions. This study provides important insights for government and environmental groups when designing communication campaigns on this issue.     

Muting the Voice of the Local in the Age of the Global: How Communication Practices Compromised Public Participation in India's Allain Dunhangan Environmental Impact Assessment

Public participation is widely lauded as a way to make environmental decisions more democratic, to improve their quality, and to enhance their legitimacy. Scholars and citizens around the world repeatedly complain, however, that public participation frequently serves primarily as a pro forma exercise to defend predetermined decisions rather than as a meaningful opportunity for the affected public to influence decision-making. These critiques persist despite considerable research suggesting ways to improve the quality of public participation. This essay explores this problem by analyzing citizen involvement in the environmental impact assessment (EIA) processes for the Allain Duhangan hydropower project in northern India. It describes how meaningful public involvement was compromised—despite repeated objections by citizens and independent consultants—by four communication practices: (1) failing to provide adequate access to information; (2) predetermining EIA outcomes by controlling the definition of issues (“definitional hegemony”); (3) privileging scientific/technical discourse; (4) utilizing “consultative” forms of communication that promote one-way flows of information rather than more interactive forms that encourage the joint construction of information and values. This study further argues that these practices persist because they serve as acts of power that privilege dominant actors and interests in the larger socio-political context. This analysis thus suggests that altering communication practices that compromise the quality of public participation may require attending to the interaction between communication practices, relations of power, and the larger socio-political context in which public participation takes place.     

The Structuration of Public Participation: Organizing Environmental Control

A growing body of participation literature muses over why current mechanisms of public participation persist when they so often fail; calls for expanding the conceptual boundaries of participation beyond institutional mechanisms, and highlights the role communication, and allied concepts such as discourse and rhetoric, play in participatory processes. Given these diverse calls, environmental public participation can benefit from building a mid-level theoretical terrain. In this essay, I draw upon the sociological tradition of Anthony Giddens’ structuration theory and parallel systems thinking which foreground a structure-action mode of analysis. Through this lens I articulate the basic premises of a structuration model for environmental public participation, pointing especially to issues of agency, which involves ontological security and ontological competence, social systems, and various elements within duality of structure, with an eye toward communication-centered research. This theoretical space further indicates the possibilities of connecting the material realm of action/practice with the symbolic domain of environmental self.     

Perceived Impacts of Ecotourism on Environmental Learning and Conservation: Turtle Watching as a Case Study

Using a case study, involving turtle-based ecotourism, we explore the role of ecotourism in promoting environmental learning and in sustaining conservation of nature. Mon Repos Conservation Park (an important marine turtle rookery involved in ecotourism) in Queensland, Australia, was selected for this study and visitors were surveyed using a structured questionnaire. The reported on-site experiences of respondents are analysed to identify important factors that alter their stated conservation attitudes and behaviours. The impact of these factors (such as the amount of environmental education that respondents claimed they obtained, sighting of sea turtles, nationality) is quantified using regression analyses. There has been little previous quantification of such influences. The study reveals that a considerable amount of environmental knowledge is gained by visitors to Mon Repos. The ecotourism experience, involving environmental education and seeing of turtles, was found to have positive and statistically significant impacts on the visitors' stated desire and intended behaviour to protect sea turtles. The study reveals the importance of learning and the interaction of tourists with wildlife as a contributor to their pro-conservation sentiments and actions. It shows how ecotourism can support nature conservation. Readers should send their comments on this paper to: BhaskarNath@aol.com within 3 months of publication of this issue.     

Balance the Paradox between Limited Health Resources and Growing Demands for Medical Services

Health institutions in the People＇s Republic of China are under considerable challenge. Innovations in management systems may support the challenge to increase both efficiency and effectiveness. The balanced scorecard （BSC） is one such innovation. We have used a model to explore the factors that may impact the diffusion of the BSC in Chinese government hospitals. In particular, we concentrate on three factors - the outer context, the nature of the innovation and the communication and influence. The outer context and the nature of the innovation do provide an inducement to implement a BSC. The strength of the communication and influence may affect the level of take-up. However, we recognise that they may choose ＂the BSC not for any apparent technical excellence but for the legitimation that Western management practices may bring to local managers.     

From Frames to Resonance Machines: The Neuropolitics of Environmental Communication

George Lakoff 's work in cognitive linguistics has prompted a surge in social scientists’ interest in the cognitive and neuropsychological dimensions of political discourse. Bringing cognitive neuroscience into the study of social movements and of environmental communication, however, is not as straightforward as Lakoff 's followers suggest. Examining and comparing Lakoff's “neuropolitics” with those of political theorist William E. Connolly, this article argues that Connolly's writings on evangelical-capitalist and eco-egalitarian “resonance machines” provide a broader model for thinking about the relations between body, brain, and culture. Environmentalists, it concludes, should pluralize their “frames” and pay greater attention to the micropolitical and affective effects of their language and practices on the communities within which they act, communicate, and dwell.     

Figuring Out #Fukushima: An Initial Look at Functions and Content of US Twitter Commentary About Nuclear Risk

This study takes an exploratory look at Twitter content in the USA about the emergency at Japan's Fukushima-Daiichi nuclear power station. In particular, I focus on the concepts of the “atrophy of vigilance” from the risk communication literature and the message functions fulfilled for social media users. Two important results emerge from this analysis. First, Twitter content in the USA reflected a cautious approach, mainly suggesting an informative versus interpretive function and rarely mentioning risk or hazard outright. Second, this informative emphasis on risk dominated the content of tweets in the few days following the emergency but decreased substantially within 2 weeks afterwards; it was then overtaken by an interpretive risk emphasis. In addition, toward the end of this period, tweets were more likely to include hyperlinks to websites of traditional news outlets. Implications for the empirical study of social media and risk communication are discussed.     

Ecological distribution conflicts as forces for sustainability: an overview and conceptual framework

Can ecological distribution conflicts turn into forces for sustainability? This overview paper addresses in a systematic conceptual manner the question of why, through whom, how, and when conflicts over the use of the environment may take an active role in shaping transitions toward sustainability. It presents a conceptual framework that schematically maps out the linkages between (a) patterns of (unsustainable) social metabolism, (b) the emergence of ecological distribution conflicts, (c) the rise of environmental justice movements, and (d) their potential contributions for sustainability transitions. The ways how these four processes can influence each other are multi-faceted and often not a foretold story. Yet, ecological distribution conflicts can have an important role for sustainability, because they relentlessly bring to light conflicting values over the environment as well as unsustainable resource uses affecting people and the planet. Environmental justice movements, born out of such conflicts, become key actors in politicizing such unsustainable resource uses, but moreover, they take sometimes also radical actions to stop them. By drawing on creative forms of mobilizations and diverse repertoires of action to effectively reduce unsustainabilities, they can turn from ‘victims’ of environmental injustices into ‘warriors’ for sustainability. But when will improvements in sustainability be lasting? By looking at the overall dynamics between the four processes, we aim to foster a more systematic understanding of the dynamics and roles of ecological distribution conflicts within sustainability processes.