The Country,the City,and the Corporation: Rio Tinto Kennecott and the Materiality of Corporate Rhetoric

Contributing to extant discourses about corporate environmental advocacy, this paper argues that corporations can embed discursive rhetorical strategies in material places and spaces. This argument contributes to environmental communication by bridging divisions between discursive and materialist approaches to corporate rhetoric. Corporate materiality is realized in the study of Rio Tinto Kennecott (RTK) at places of corporate community where RTK enunciates a dominant environmental discourse about the necessity of the Bingham Canyon Mine through strategies such as the technological shell game, the hypocrite's trap, and corporate heterotopia, which are made manifest materially alongside cultural values such as epistemic trust, technological progress, community, and home. Using participatory critical rhetoric as a methodology, I analyse RTK's material rhetoric at the Natural History Museum of Utah, the Rio Tinto Soccer Stadium, and the Daybreak suburban community. This case study reveals that corporations are assemblages that assert many different, and sometimes competing, arguments that can deflect environmental criticism, materially.     

Unravelling the Threads: Discourses of Sustainability and Consumption in an Online Forum

This article analyzes an online discussion that followed an article published by UK environmental activist and journalist George Monbiot in The Guardian online newspaper. The analysis addresses the ways in which participants in an online forum debate responded to the tensions and contradictions between lifestyle, consumption, and sustainability highlighted in the original article. The discursive construction of class, green political orientations, and identities; visions of “the good life”; and appeals to religion and science are highlighted throughout the analysis—as are the discursive strategies for positioning self, other, and audience in the debate. The argument emphasizes the heterogeneity of discursive positioning and reflects on the role of social media in the politics of consumption and sustainability, especially given the inherent reflexivity of web forums as online communicative forms.     

Species of the Month: Anti-Whaling,Mediated Visibility,and the News

Paul Watson, founder of the Sea Shepherd Conservation Society and captain of anti-whaling ship the Steve Irwin, has emerged as one of the world's most visible environmental protesters. This essay, based in part on a long interview with Watson in Australia in 2009, analyzes his mediated visibility and thus capacity to participate in public debate by isolating various components of his strategic activities under four themes: mediated protest, symbolic power, media practices, and celebrity. It argues that Watson's visibility involves a complex flow of information and meanings across various “old” and “new” media form, but remains reliant on news media. Thus, despite his generally astute media practices and strategies, Watson's visibility is contingent on a set of professional practices and logics unlikely to provide sustained news access or long-term legitimacy to a political “outsider.”     

Narratives,Rhetorical Genres,and Environmental Conflict: Responses to Schwarze's “Environmental Melodrama”

The appearance of Steven Schwarze's essay, “Environmental Melodrama” (Schwarze, 2006) as the lead article in a recent issue of The Quarterly Journal of Speech marks an important moment of recognition for environmental communication scholarship. Schwarze's essay demonstrates how studies of environmental rhetoric can contribute to rhetorical theory more generally, while addressing practical questions regarding the rhetorical aspects of environmental conflict. The contributors to this forum respond to Schwarze's arguments, drawing in part upon their own case studies of rhetorical action and narrative in environmental conflict.     

The Ecological Jeremiad,the American Myth,and the Vivid Force of Color in Dr. Seuss's The Lorax

This essay explores Dr. Seuss's The Lorax through a combination of contextual, visual and narrative-based criticism. Specifically, rhetorical forms of the jeremiad and myth are examined as adaptations to the medium of children's literature. In addition, the force of illustrated images is discussed, including the rhetorical force of color. The essay begins with a discussion of both Dr. Seuss and The Lorax within the contexts of the early environmental movement's rhetoric of alarm and political activism. It then outlines Seuss's attempt at “propaganda with a plot” arguing that a collision of the American myth and ecological jeremiad parallel and divert from the environmentalist norm. A detailed analysis of illustrated imagery and the function of color demonstrate the rhetorical force toward narration and ideology possible in the visual form.     

Towards Sustainable Urban Environmental Management in Jiangyin city,East China

Abstract

Dramatic economic and social changes have taken place in Jiangyin city due to rapid and uneven urbanization and industrialization. The environmental degradation has followed driven by these changes since the 1980's. With the pressures and effects of environmental deterioration, the city has implemented environmental management to hold back the trends of negative environmental changes. From the viewpoint of systems, DPSER is a good model for urban environmental changes to understand the causes, pressure, state, effect, existing responses and future action strategies. We took Jiangyin city, a developed city in South Jiangsu province, East China, as an example, and analyzed the characteristics of environmental changes and urban responses using DPSER model. Some operational strategies have been put forward to direct the city environmental management towards a sustainable road step by step.     

Eleven Miles South of Hollywood: Analyzing Narrative Strategies in The Garden

This essay examines the narrative strategies employed in Scott Hamilton Kennedy's documentary The Garden (2008) and their impact on making meaning and drawing lessons from the film.     

Implementing Sustainable Development Strategies

Abstract

China's national sustainable development strategies were drafted under the guidance of Deng Xiaoplng's theory on socialist construction with Chinese distinguishing features and, the theory and practice of sustainable development has further enriched and perfected Deng Xiaoping's theory. An in-depth study of Deng Xiaoplng's theory is significant if we are to accurately understand our sustainable development program and how to best implement the strategies.     

The Nature of Time: How the Covers of the World's Most Widely Read Weekly News Magazine Visualize Environmental Affairs

Scholars of environmental communication acknowledge the importance of visual representations in shaping perceptions and actions in relation to environmental affairs. Unlike with other media, including newspapers, television and film, research on the visualization of nature and environmental issues in magazines is rare. This study focuses on the covers of Time magazine, one of the world's most influential news weeklies. A dataset that includes all relevant covers from 1923 to 2011 is examined using a combination of quantitative and qualitative content analysis to analyze the visual representation of nature and environmental issues. The results show that the presence of environmental issues and nature on the covers has increased over the decades. Furthermore, Time takes an advocacy position on some environmental issues, but it is a shallow one that is weakly argued through less-than-engaging imagery and fails to offer much in the way of solutions or agency to the reader.     

The Flood Myth in the Age of Global Climate Change

When released, The Day After Tomorrow was widely described by critics and the movie's creators as a pro-environmentalist film. This essay argues that The Day After Tomorrow articulates a variation of apocalyptic discourse identified as a flood myth. The authors conclude that this version of the flood myth largely undermines contemporary environmental discourse that attempts to generate public activism in addressing ecological problems, by replacing an emphasis on human efficacy with symbolic vindication and exchanging collective effort for individual survivalism. The film thus serves as a cautionary tale about the potential consequences of contemporary mythic discourse presented as supporting environmental activism.     

Of Catholicism,Forest and Management: An Analysis of Imaginaries in the Discussion of the Native Forest Law in Chile

The relationship between media and the construction of environmental policy has been studied acutely in the Global North. However, less attention has been paid to deeper cultural symbols displayed in public policy discussions in the Global South. Through qualitative examination of 100 letters to the editor (LTE) of the Chilean newspaper, El Mercurio, this study examined the imaginaries in the public discussion of the Native Forest Policy in Chile. Although such a discussion was often framed as a technical debate, the letters to El Mercurio were embedded within Catholic imaginaries, condensed into two main sets. The first one constructed forests as endangered due to human action and called for immediate protection, contending that humans shall not destroy God's creation. The second set depicted a degraded forest in need of rational management to satisfy the needs of God's children. This study suggests that, in a mediated public discussion, religion might play an important role in communicating environmental issues. This work contributes to our understanding of environmental imaginaries and discourses in the context of environmental controversies, to the understanding of the functions of the LTE, and to the social construction of forest policy in recent post-autocratic regimes.     

Rhetorical Landscapes as Epistemic: Revisiting Aldo Leopold's A Sand County Almanac

This essay examines the rhetorical impetus toward environmental human agency in Aldo Leopold's A Sand County Almanac (SCA). In identifying a foundation for this agency, Leopold relies on the epistemological function of rhetoric in an effort to bring to light the epistemic potential in reading the landscape. In this fashion, Leopold offers a way of knowing the environment through natural observations. The author identifies the unfolding epistemological revelations found in the three primary sections of SCA. Leopold describes these epistemological revelations gleaned from reading the landscape as “shifts.” The first shift, in Part I of SCA, offers the audience lessons through Leopold's own example in reading the text of the landscape. The second shift, described in Part II, describes his epistemological revelations acquired through his reading of the landscape. The final section of the book situates these epistemological revelations in one of the most influential concepts found in environmental ethics, the land ethic. Through these three iterations, Leopold not only instructs his readers in the rhetorical possibilities found in reading landscapes but also offers scholars of environmental rhetoric a unique understanding of analyzing landscapes as epistemological rhetoric.     

Correlates of women’s environmental behaviors: a study in Pawe Woreda,Northwest Ethiopia

Available cross-country, macro-level evidence regarding gender differences in environmental behaviors shows women are more environmentally concerned and responsive than men. However, while such macro-level evidence helps understand patterns of women’s environmental behaviors at a much broader level, it does not allow deeper insights into particular patterns at a single location or in much smaller areas. Tailor-made interventions needed to address livelihood and environmental strategies of poor rural women become meaningful if studies aim at revealing context specific, local variations in women’s environmental behaviors. In this context, there is only little research for Ethiopia regarding what influences women’s response to environmental problems. The objective of this research was to describe women’s response to environmental problems in Pawe Woreda and examine the demographic, socioeconomic, and institutional correlates of this response, with particular emphasis to forest resources. Data were primarily obtained from a sample of 363 households in a multi-stage sample survey and were analyzed mainly using a multivariate logistic regression model. We found that all except one of the demographic and socioeconomic variables included in the model were found to be statistically significant correlates of woman’s environmental response, but the institutional variable was not significantly associated with a woman’s environmental response. However, the qualitative result for additional institutional issues revealed the importance of land tenure. Many of the results are in line with the existing literature.     

Reframing Ecotage as Ecoterrorism: News and the Discourse of Fear

This study examines how certain Western institutional discourses reproduce particular human relationships with nature. The analysis focuses upon the institutional setting of the zoo, examining long-standing multi-voiced debates about zoos and exploring the contemporary zoo's conservation discourses and cultural, lexical, and spatial elements of gaze and power. The author contextualizes zoo discourses within Western ideological environmental dialectics, including those of Mastery–Harmony, Othering–Connection, and Exploitation–Idealism. The author relates these discussions to her empirical observations of how certain discursive themes are reproduced and complicated within a leading American zoo. In the tradition of critical research that advocates for social change, the essay concludes with analysis-driven discussion about possibilities for zoos to transform their core configurations to more progressively work as agents for systemic cultural and environmental change.     

David Buckland,Founder, Cape Farewell,with Renée Lertzman

Cape Farewell is the brainchild of London-based artist David Buckland. The project is centered round a series of sailing voyages into the Arctic, through routes that were previously icebound but are now passable. The expeditions take teams of world-renowned artists, educators, writers, musicians and thinkers into the Arctic, onboard a hundred-year old schooner, with the invitation to engage with scientists (from the National Oceanography Centre, as well as Southampton), to make art, and to draw people's attention to the effects of ocean currents on us and our climate. Since its first expedition in 2003, the project has grown to include educational programs, an award-winning website, a BBC documentary, and an exhibit, “The Ship, The Art of Climate Change,” developed with the Natural History Museum and which has embarked on a worldwide tour. In August 2007, Cape Farewell began a three-year residency at Southbank Centre, operating as a cultural eco-hub for the Centre's creative climate change initiatives, and has started a collaboration with the Eden Project in Cornwall, UK.

This interview was conducted in the Cape Farewell offices, which are in David Buckland's studio atop his family home in Camden, London. Currently, Renée Lertzman is conducting a PhD in critical psychology studies at Cardiff University in Wales, UK. Her interviews and writings relating to environmental communication have appeared in The Sun Magazine, Orion, Land and People (Trust for Public Land), Speak Magazine, Terra Nova, and Organization & Environment. Lertzman can be contacted at http://www.reneelertzman.org. For more information about Cape Farewell, visit http://capefarewell.com.     

The Clean Development Mechanism and Sustainable Development in China's Electricity Sector

Abstract

The Clean Development Mechanism, a flexibility mechanism contained in the Kyoto Protocol, offers China an important tool to attract investment in clean energy technology and processes into its electricity sector. The Chinese electricity sector places centrally in the country's economy and environment, being a significant contributor to the acid rain and air pollution problems that plague many of China's cities and regions, and therefore a focus of many related energy and environmental policies. China's electricity sector has also been the subject of a number of economic analyses that have showed that it contains the highest potential for clean energy investment through the Clean Development Mechanism of any economic sector in China. This mechanism, through the active participation from investors in more industrialized countries, can help alleviate the environmental problems attributable to electricity generation in China through advancing such technology as wind electricity generation, clean coal technology, high efficient natural gas electricity generation, or utilization of coal mine methane. In this context, the Clean Development Mechanism also compliments a range of environmental and energy policies which are strategizing to encourage the sustainable development of China's economy.     

Seasonal variation in photosynthesis in relation to differing environmental factors of dominant plant species in three successional communities in Hangzhou Bay Wetlands,East China

We investigated the ecophysiology (physiological ecology) of plant succession within a coastal wetland community. The photosynthetic characteristics of six plants were studied; Scirpus mariqueter and Carex scabrifolia in early successional communities, Phragmites communis and Tamarix chinensis in mid successional communities, and Salix matsudana and Imperata cylindrica in later successional communities. Environmental factors were concurrently determined for each community. Relationships between photosynthetic and environmental factors were analyzed by path analysis, and the dependence of photosynthesis on particular environmental factors was shown to vary between plants in the differing successional communities. Ability to cope with irradiation appears to be one of the most important factors influencing plant succession. The increasing stratification of plant communities following colonization of new coastal land necessitates differing physiological strategies and photosynthetic dynamics in the later colonizing plants.     

The Conservation Status and Conservation Strategy of Picea neoveitchii

Abstract

Picea neoveitchii is an endemic species in China. It had been listed as an endangered species in red data books. It scatters in several locations of south slope of the Qinling Mountain of China. Upon reviewing the related literature, discussing with leading scholars on gymnosperm, ecology and plant conservation, the field survey was carried out in four locations. There are eleven mature individuals and two seedlings surviving in its natural habitats. With the survey of quadrat method in four locations, related community index were calculated such as relative important value (RIV), species richness, similarity index, diversity index and evenness index etc. The community could be sorted and characterized as three groups based on the community parameters. The analysis of vegetation table elucidates that Picea neoveitchii is a dominant species with low grouping rate in most surveyed sites.

The RAPD analysis shows target species has intraspecific genetic variability. The estimation of Shannon's phenotypic diversity index (Ho) also explains the difference of genetic variations of different locations.

Due to the lack of enough knowledge and professional guide of conservation biological perspective, Picea neoveitchii had been clear-cut for timber production. The extent of occurrence and area of occupancy declined rapidly from 1950s to 1990s. According to the Conservation Category guideline proposed by the World Conservation Union, the conservation status of Picea neoveitchii was reevaluated as Critically Endangered (CR) B2b C2a D. Upon research in areas of ecology, molecular biology, cluster analysis of environmental parameters, a practical conservation strategy is recommended in this research.     

Phony Facts and Eco-media: Fake Nature and the Call for Widespread Media Literacy

ABSTRACT

Mermaids: The Body Found privileges mythologized creatures in a fictional narrative disguised as a documentary film in order to blur the boundaries between fact and fiction. This franchise’s decisions to value factors of entertainment over educational material are not uncommon in our consumer-driven society, but the film's engagement with fake fact media potentially repositions how audiences think about important conservation issues by overshadowing critical oceanic environmental topics with fake facts. Although today’s viewers are adept in interpreting media, the mermaid franchise’s use of screen genres, corporate websites, and social media saturates viewers with fake facts making it difficult to delineate between authentic science and fictional narrative. Not a quantitative reception study of audiences, this critical analysis of multiple genres of eco-media examines the difference between fake nature documentary and other types of animal programming and mockumentaries emphasizing that the issue is not strictly a question of entertainment factors or even of the subversion of fact and fiction, alone, but that the real issue lies in the franchise’s willingness to participate in an ever-growing media moment in which programming based on fake and alternative facts has the potential to impact how the public thinks about key issues in politics and science.     

The Fuzzy Synthesizing Evaluation of City's Environmental Quality Based on GIOWA Operator: A Case of 13 Cities of Jiangsu Province

Abstract

In this paper, the generally induced ordered weighted averaging (GIOWA) operator is used to construct the fuzzy evaluating system of the quality of a city's environment including air, water and noise. Based on the part data of air, water and noise of the 13 cities under the jurisdiction of Jiangsu provincial government in 2002, a case study is given. The evaluating results show that the evaluating system of the quality of a city's environment based on the GIOWA operator can reflect the condition of pollution controlled and environmental quality of a city in a period of time.