FORUM Communicative Action in Response to a Nuclear Crisis: Representations of Fukushima across Communication Contexts

The 2011 disaster at Japan's Fukushima-Daiichi nuclear power plant poses important questions for environmental communication scholarship and practice. This forum examines questions that were emerging one month into the Fukushima crisis, when a panel examined its implications as part of North Carolina State University's second annual research symposium on Communication, Rhetoric, and Digital Media (details available at http://crdm.chass.ncsu.edu/symposium2011/). Expanding those initial analyses, we identify implications across the contexts of environmental communication, expert-public engagement, public discourses of nuclear energy, uses of new media, risk and crisis communication, and organizational and institutional communication. The first essay (Kinsella) addresses some implications of Fukushima from the perspectives of constitutive communication theory, risk analysis, and risk communication. The second essay (Ionescu) examines an effort to foster dialog between technical experts and a concerned public audience, made by a nuclear energy institute in Germany. The third essay (Binder) explores uses of Twitter by people in the USA as a tool for following the rapidly evolving events at Fukushima. The final essay (Kittle Autry and Kelly) analyzes public discourse surrounding a proposed merger of two US energy companies with substantial nuclear operations, before and after the onset of the Fukushima disaster.     

The FARMING approach: main results and perspectives of the French FARMING groups

The Chernobyl accident led to a long-term crisis that affected agriculture, food and living conditions in complex ways, and that modified the usual economical, political and social relations between public and private stakeholders at local, national and international level. The EC FARMING project aims to create a European stakeholder network to consider possible rehabilitation strategies for rural areas contaminated after a nuclear accident. The Institute of Patrimonial Strategies of the National Institute on Agronomy had responsibility for setting up the French stakeholder group. The objective was to develop favourable conditions and ways whereby stakeholders could deal with such a complex situation as a nuclear emergency and develop rehabilitation strategies. The results from the 3-year work programme on both strategic and technical aspects, showed an increasing commitment from the stakeholders that led to the building up of a common understanding of what a nuclear accident could be and how it could be dealt with.     

Short and long term dispersion patterns of radionuclides in the atmosphere around the Fukushima Nuclear Power Plant

The Chernobyl accident and unfortunately the recent accident at the Fukushima 1 Nuclear Power Plant are the most serious accidents in the history of the nuclear technology and industry. Both of them have a huge and prolonged impact on environment as well as human health. Therefore, any technological developments and strategies that could diminish the consequences of such unfortunate events are undisputedly the most important issues of research. Numerical simulations of dispersion of radionuclides in the atmosphere after an accidental release can provide with a reliable prediction of the path of the plume. In this study we present a short (one month) and a long (11 years) term statistical study for the Fukushima 1 Nuclear Power Plant to estimate the most probable dispersion directions and plume structures of radionuclides on local scale using a Gaussian dispersion model. We analyzed the differences in plume directions and structures in case of typical weather/circulation pattern and provided a statistical-climatological method for a “first-guess” approximation of the dispersion of toxic substances. The results and the described method can support and used by decision makers in such important cases like the Fukushima accident.     

Nature,Crisis, Risk,Science, and Society: What is Our Ethical Responsibility?

In his keynote address, Robert Cox raised key questions, many of which force us to consider the larger question of the role of academics in society. The authors respond by suggesting that environmental communication, like other communication studies, is inherently normative and that environmental communication scholarship is closely aligned to risk as a centerpiece to crisis analysis. The authors discuss the productive connections among science, communication and sound public policy that make society more fully functional, including the formation of effective public policy through science that is normative while seeking objectivity, evaluating and symbolizing motives in discourse, acknowledging uncertainty and acceptable uncertainty, and that material and symbolic dimensions of the environment are interdependent. Thus, such studies focus on the ethics of environment and must balance sound science and cultural considerations.     

Communicating in the Public Sphere: Attitudes Toward Different Public Instructional Communication Methods

An effective response to global environmental challenges requires analysis of communication patterns, processes and approaches. In addition, improving communication through emerging information and communication technologies (ICT) also must be explored. Understanding recipients’ perception of the innovations used in information diffusion is also necessary. This study, using a sample of 120 subjects, examined attitudes of leaders of community-based natural resources organizations toward two approaches used in public instructional communication in the Okavango Delta, Botswana. The quasi-experimental study also explored the effect of demographic variables on subjects’ attitudes. The results demonstrated more favorable attitudes toward the visualized method than the traditional verbal method, suggesting subjects’ preference and acceptance for the visualized public instructional communication approaches. Results also indicated a differential effect of age on attitude toward methods of communication. The results of the study highlight the importance for practitioners to use integrated communication approaches in the public sphere. Suggestions for future research are offered.     

Global and local cancer risks after the Fukushima Nuclear Power Plant accident as seen from Chernobyl: A modeling study for radiocaesium (134Cs & 137Cs)

The accident at the Fukushima Daiichi Nuclear Power Plant (NPP) in Japan resulted in the release of a large number of fission products that were transported worldwide. We study the effects of two of the most dangerous radionuclides emitted, ¹³⁷Cs (half-life: 30.2 years) and ¹³⁴Cs (half-life: 2.06 years), which were transported across the world constituting the global fallout (together with iodine isotopes and noble gasses) after nuclear releases. The main purpose is to provide preliminary cancer risk estimates after the Fukushima NPP accident, in terms of excess lifetime incident and death risks, prior to epidemiology, and compare them with those occurred after the Chernobyl accident. Moreover, cancer risks are presented for the local population in the form of high-resolution risk maps for 3 population classes and for both sexes. The atmospheric transport model LMDZORINCA was used to simulate the global dispersion of radiocaesium after the accident. Air and ground activity concentrations have been incorporated with monitoring data as input to the LNT-model (Linear Non-Threshold) frequently used in risk assessments of all solid cancers. Cancer risks were estimated to be small for the global population in regions outside Japan. Women are more sensitive to radiation than men, although the largest risks were recorded for infants; the risk is not depended on the sex at the age-at-exposure. Radiation risks from Fukushima were more enhanced near the plant, while the evacuation measures were crucial for its reduction. According to our estimations, 730–1700 excess cancer incidents are expected of which around 65% may be fatal, which are very close to what has been already published (see references therein). Finally, we applied the same calculations using the DDREF (Dose and Dose Rate Effectiveness Factor), which is recommended by the ICRP, UNSCEAR and EPA as an alternative reduction factor instead of using a threshold value (which is still unknown). Excess lifetime cancer incidents were estimated to be between 360 and 850, whereas 220–520 of them will be fatal. Nevertheless, these numbers are expected to be even smaller, as the response of the Japanese official authorities to the accident was rapid. The projected cancer incidents are much lower than the casualties occurred from the earthquake itself (> 20,000) and also smaller than the accident of Chernobyl.     

Evidence of the radioactive fallout in the center of Asia (Russia) following the Fukushima Nuclear Accident

It was recently reported that radioactive fallout due to the Fukushima Nuclear Accident was detected in environmental samples collected in the USA and Greece, which are very far away from Japan. In April-May 2011, fallout radionuclides (¹³⁴Cs, ¹³⁷Cs, ¹³¹I) released in the Fukushima Nuclear Accident were detected in environmental samples at the city of Krasnoyarsk (Russia), situated in the center of Asia. Similar maximum levels of ¹³¹I and ¹³⁷Cs/¹³⁴Cs and ¹³¹I/¹³⁷Cs ratios in water samples collected in Russia and Greece suggest the high-velocity movement of the radioactive contamination from the Fukushima Nuclear Accident and the global effects of this accident, similar to those caused by the Chernobyl accident.     

An overview of current knowledge concerning the health and environmental consequences of the Fukushima Daiichi Nuclear Power Plant (FDNPP) accident

Since 2011, the scientific community has worked to identify the exact transport and deposition patterns of radionuclides released from the accident at the Fukushima Daiichi Nuclear Power Plant (FDNPP) in Japan. Nevertheless, there still remain many unknowns concerning the health and environmental impacts of these radionuclides. The present paper reviews the current understanding of the FDNPP accident with respect to interactions of the released radionuclides with the environment and impacts on human and non-human biota. Here, we scrutinize existing literature and combine and interpret observations and modeling assessments derived after Fukushima. Finally, we discuss the behavior and applications of radionuclides that might be used as tracers of environmental processes. This review focuses on ¹³⁷Cs and ¹³¹I releases derived from Fukushima. Published estimates suggest total release amounts of 12–36.7 PBq of ¹³⁷Cs and 150–160 PBq of ¹³¹I. Maximum estimated human mortality due to the Fukushima nuclear accident is 10,000 (due to all causes) and the maximum estimates for lifetime cancer mortality and morbidity are 1500 and 1800, respectively. Studies of plants and animals in the forests of Fukushima have recorded a range of physiological, developmental, morphological, and behavioral consequences of exposure to radioactivity. Some of the effects observed in the exposed populations include the following: hematological aberrations in Fukushima monkeys; genetic, developmental and morphological aberrations in a butterfly; declines in abundances of birds, butterflies and cicadas; aberrant growth forms in trees; and morphological abnormalities in aphids. These findings are discussed from the perspective of conservation biology.     

Stakeholder involvement in nuclear crisis management in Greece

The setting up of the Greek Stakeholders Group in the framework of the EC Food and Agriculture Restoration Management Involving Networked Groups (FARMING) project is described. The Group included members from more than 20 governmental and non-governmental organisations, having interest and/or responsibilities in the management of a crisis following a nuclear accident. The stakeholders, during their meetings in 2002, discussed the agricultural countermeasures and rural waste disposal options which have been compiled by the EC Sustainable Restoration and Long-Term Management of Contaminated Rural, Urban and Industrial Ecosystems (STRATEGY) project. All stakeholders agreed that the most preferable were those options that ensure public acceptance, minimise environmental impact and maintain farming practices and acceptable living and working conditions. Their views are synoptically presented along with the major conclusions from the stakeholders meetings regarding nuclear crisis management.     

From Environmental Campaigns to Advancing the Public Dialog: Environmental Communication for Civic Engagement

This essay examines the claims of environmental identity campaigns regarding the issue of climate change. Identity campaigns are based on the idea that more effective environmental messages developed through the application of cognitive science by professional communications experts can favorably influence public opinion, and thus support legislative action to remedy this issue. Based on a review of the sociological and psychological literature regarding social change and mobilization, I argue that while this approach may offer short term advantages, it is most likely incapable of developing the large scale mobilization necessary to enact the massive social and economic changes necessary to address global warming. Specifically, theoretical and empirical research on the role of the public sphere, civil society and social movements shows that democratic civic engagement is core to successful social change efforts. However, identity campaigns focus on a communications process that centers on elite led one way communications, which falls to allow for any form of civic engagement and public dialogue. This undermines the creation of a democratic process of change and reinforces the professionalization of political discourse, leading to a weakening of the mobilization capacity over this issue of global warming. The essay concludes with the outlines of an environmental communication process that aims at enhancing civic engagement and democratic decision making.     

Environmental Communication as a Discipline of Crisis

This essay interprets Cox's keynote as a call for environmental communication to reorient itself as a form of ideological criticism and identifies the potential pitfalls of heeding that call. First, the author revisits key arguments surrounding the practice of ideological criticism in Communication Studies and articulates their relevance to discussions about the mission and purpose of environmental communication. Second, he suggests that an uncritical embrace of the rationale for a “crisis discipline” may perpetuate problematic assumptions about communication, both as a social practice and as a scholarly discipline. Third, he argues that such problems may be sidestepped by making environmental crisis itself a central concept and object of environmental communication inquiry, such that environmental communication does not merely respond to crisis but becomes a discipline of and about crisis. A focus on the dynamics of crisis, the author concludes, entails a persistent concern with judgment in its political, scholarly, and pedagogical contexts.     

Just Turn on the Faucet: A Content Analysis of PSAs About the Global Water Crisis on YouTube

Water is essential for human life, yet safe drinking water is a limited resource. Critical to fighting the global water crisis are public awareness campaigns, including Public Service Announcements (PSAs). While YouTube has become a popular medium for disseminating prosocial content such as PSAs, environmental communication efforts on this platform remain largely uninvestigated. This study examines the content and characteristics of global water crisis PSAs on YouTube by applying two communication models: the Extended Parallel Process Model, and the Elaboration Likelihood Model. These models are used to evaluate the potential effectiveness of the PSAs. Content analysis reveals that threat messages often outweigh efficacy messages in the videos, central route processing cues are more prevalent than peripheral route cues, and a focus on quality or quantity issues differed by sponsoring organization (non-profit, for-profit, government). Implications and avenues for potential future research are discussed.     

Environments,Risks, and the Limits of Representation: Examples from Nuclear Energy and Some Implications of Fukushima

This essay examines examples from the field of nuclear energy, including the 2011 disaster at Fukushima-Daiichi, through perspectives drawn from phenomenology, social systems theory, and constitutive communication theory. The essay argues that although prevailing approaches to nuclear risk analysis and risk communication seek to represent a world of preexisting phenomena, they also fundamentally constitute the world on which decision-makers, organizations, and communities act. Representations of nuclear risk are inevitably and problematically limited, with important implications for policy, practice, and communicative action.     

Creating a Place for Environmental Communication Research in Sustainability Science

Environmental communication scholarship is critical to the success of sustainability science. This essay outlines three pressing areas of intersection between the two fields. First, environmental communication scholarship on public participation processes is essential for sustainability science's efforts to link knowledge with action. Second, sustainability science requires collaborations across diverse institutional and disciplinary boundaries. Environmental communication can play a vital role in reorganizing the production and application of disciplinary knowledge. Third, science communication bridges environmental communication and sustainability science and can move communication processes away from one-way transmission models toward engaged approaches. The essay draws on Maine's Sustainability Solutions Initiative to illustrate key outcomes of a large project that has integrated environmental communication into sustainability science.     

Development of a new aerosol monitoring system and its application in Fukushima nuclear accident related aerosol radioactivity measurement at the CTBT radionuclide station in Sidney of Canada

A high volume aerosol sampler ("Grey Owl") has been designed and developed at the Radiation Protection Bureau, Health Canada. Its design guidance is based on the need for a low operational cost and reliable sampler to provide daily aerosol monitoring samples that can be used as reference samples for radiological studies. It has been developed to provide a constant air flow rate at low pressure drops (∼3 kPa for a day sampling) with variations of less than ±1% of the full scale flow rate. Its energy consumption is only about 1.5 kW for a filter sampling over 22,000 standard cubic meter of air. It has been demonstrated in this Fukushima nuclear accident related aerosol radioactivity monitoring study at Sidney station, B.C. that the sampler is robust and reliable. The results provided by the new monitoring system have been used to support decision-making in Canada during an emergency response.     

Aerial measurement of radioxenon concentration off the west coast of Vancouver Island following the Fukushima reactor accident

In response to the Fukushima nuclear reactor accident, on March 20th, 2011, Natural Resources Canada conducted aerial radiation surveys over water just off the west coast of Vancouver Island. Dose-rate levels were found to be consistent with background radiation, however a clear signal due to ¹³³Xe was observed. Methods to extract ¹³³Xe count rates from the measured spectra, and to determine the corresponding ¹³³Xe activity concentration, were developed. The measurements indicate that ¹³³Xe concentrations on average lie in the range of 30-70 Bq/m³.     

Change in the Phytohormonal Status of Japanese Red Pine after the Fukushima Accident

Russian Journal of Ecology - After the accident at the Fukushima Daiichi Nuclear Power Plant, an increased frequency of cancellation of the apical dominance has been revealed in young pine trees....     

Developing Communication Strategies for Mitigating Actions Against Global Warming: Linking Framing and a Dual Processing Model

Although there is increasing public awareness of global warming, there is a gap between such perception and relevant actions to combat the problem. In order to develop effective strategies for facilitating public actions, in this paper we draw upon framing theory and a dual processing model. Based on an experiment involving 261 participants from a large public university in Taiwan, this study found that by framing global warming as a local issue, communication messages can trigger both analytic (issue relevance) and affective (negative emotions) appraisals, which, in turn, will increase people's intentions to take actions. This study provides important insights for government and environmental groups when designing communication campaigns on this issue.     

Rearticulating Nuclear Power: Energy Activism and Contested Common Sense

This essay utilizes the perspective of articulation theory to examine how environmental advocates, public interest organizations, and citizen-consumers have challenged the nuclear industry's expansion efforts, linking strategies at local and global levels. The industry has articulated a material and discursive formation including reactor construction projects, financial and political arrangements, and an overarching narrative of nuclear necessity and inevitability. Opponents have responded by linking organizations, individuals, histories, geographies, and expertise, re-articulating the place of nuclear power in the field of energy choices. This essay examines those opposing articulations in the context of efforts to construct new nuclear power plants in the southeastern USA. There, opponents have challenged state-level regulatory approval of a corporate merger that would facilitate new nuclear construction and financing arrangements that would shift economic risks from the corporation to consumers. These local engagements have broader consequences: in challenging one corporation's nuclear ambitions, opponents also challenge the global industry narrative of nuclear necessity and inevitability.