Belligerent broadcasting,male anti-authoritarianism and anti-environmentalism: the case of Top Gear (BBC, 2002–2015)

ABSTRACT

This article considers the format and cultural politics of the hugely successful UK television program Top Gear (BBC 2002–2015). It analyzes how—through its presenting team—it constructed an informal address predicated around anti-authoritarian or contrarian banter and protest masculinity. Regular targets for Top Gear presenter’s protest—curtailed by broadcast guidelines in terms of gender and ethnicity—are deflected onto the “soft” targets of government legislation on environmental issues or various forms of regulation “red tape. Repeated references to speed cameras, central London congestion charges and “excessive” signage are all anti-authoritarian, libertarian discourses delivered through a comedic form of performance address. Thus, the BBC’s primary response to complaints made about this program was to defend the program’s political views as being part of the humor. The article draws on critical discourse analysis and conversation analysis to consider how the program licensed a particular form of engagement that helped it to deflect criticisms, and considers the limits to such discursive positioning. We conclude by examining the controversies that finally led, in 2015, to the removal of the main presenter, Jeremy Clarkson, and the ending of this version of the program through the departure of the team to an on-demand online television service.     

Good Food,Good Intentions: Where Pro-sustainability Arguments Get Stale in US Food Documentaries

Focusing on recent documentaries about sustainable agriculture in the US—Food, Inc., The Garden, Fresh, and Farmageddon—this paper examines how pro-sustainable food arguments fail to merge environmentalism and environmental justice. By framing their approach to sustainable food production around the normative issue of “good food” for capitalist consumers, such documentaries ignore questions about community and cultural conceptions of farmers. In the process the films promote a problematic vision of the white family farm. As a consequence, these films limit a reimagining of alternative food systems, the roles for diverse actors within those systems, and possibilities for eaters beyond “voting with your fork.” Several exceptions, most notably The Garden, are used to suggest how cinema might radically re-envision participation in alternative forms of agriculture.     

The Country,the City,and the Corporation: Rio Tinto Kennecott and the Materiality of Corporate Rhetoric

Contributing to extant discourses about corporate environmental advocacy, this paper argues that corporations can embed discursive rhetorical strategies in material places and spaces. This argument contributes to environmental communication by bridging divisions between discursive and materialist approaches to corporate rhetoric. Corporate materiality is realized in the study of Rio Tinto Kennecott (RTK) at places of corporate community where RTK enunciates a dominant environmental discourse about the necessity of the Bingham Canyon Mine through strategies such as the technological shell game, the hypocrite's trap, and corporate heterotopia, which are made manifest materially alongside cultural values such as epistemic trust, technological progress, community, and home. Using participatory critical rhetoric as a methodology, I analyse RTK's material rhetoric at the Natural History Museum of Utah, the Rio Tinto Soccer Stadium, and the Daybreak suburban community. This case study reveals that corporations are assemblages that assert many different, and sometimes competing, arguments that can deflect environmental criticism, materially.     

Achieving sustainability in manufacturing via organisational and operational learning

The contribution contained in this paper focuses on providing a possible framework or approach in respect of how manufacturing companies can economically introduce environmentally friendly practices to their production operations, whilst at the same time encouraging organisational and operational learning with the aim of eventual evolution of the firm into an eco-efficient concern. A key premise associated with the approach advocated is economical organisational and operational learning over time, thus providing a sequential movement of the company through various stages of cultural change and technological capability to eventually achieve eco-efficiency in its production activities. At each stage in the process, it is suggested that a balance must be maintained between on the one hand, a reduction in operational economics consistent with on the other hand, an improvement in the environmental sustainability of company activities. To that end, some previously suggested monitoring metrics are examined in the text for their efficacy and economic rapport via hypothetical examples of how they might be applied in practice to monitor movement towards industrial–environmental sustainability.     

Climate Hypocrisies: A Comparative Study of News Discourse

This paper conducts a comparative study of how the idea of hypocrisy was invoked in media coverage of climate change in 12 newspapers from four countries (Canada, Australia, the United Kingdom, and the United States) between 2005 and 2015. It develops the concepts, and explores the characteristics, of three distinct types of climate hypocrisy: personalized (which attacks the moral character of individuals based on inconsistencies between their stated beliefs and behavior); institutional-analytic (which identifies contradictions between institutional rhetoric and ongoing policies and practices); and reflexive (which develops sympathetic accounts of the struggles individuals face in reconciling the tension between values and actions). It explores how these types are used to undermine the credibility of climate advocates as well as to argue for more aggressive climate action, and maps out key features of climate hypocrisy discourse including ideological attributes, targeted actors and behaviors, affective intensity, and regional variations. It outlines a number of surprising key findings, such as (i) hypocrisy discourses are more frequently invoked by “progressives” supporting climate change action than by “conservatives” resisting climate change action, and (ii) while both groups use hypocrisy discourse, they tend to use very different types of hypocrisy discourses which each likely have very different impacts on climate change discourse.     

Baudrillard and Our Destiny with the Natural World: Fatal Strategies for Environmental Communication

Drawing on the writings of Jean Baudrillard, the purpose of this essay is to suggest a set of communication practices that promote a different way of thinking about the earth–human relationship. Baudrillard's “fatal strategies” are developed into concepts of intersubjectivity, seduction, and sorcery, which when used in conjunction with more traditional, logical rhetorical appeals, can produce powerful appeals for environmental change. To illustrate, we explore how these strategies are used in two exemplars of environmental discourse: Rachel Carson's Silent Spring and Al Gore's documentary, An Inconvenient Truth.     

“Not All Environmentalists Are Like That … ”: Unpacking the Negative and Positive Beliefs and Perceptions of Environmentalists

ABSTRACT

Limited research to date has qualitatively explored the perceptions members of the public who are not environmental activists hold of environmentalists. Therefore a qualitative survey was conducted with 89 US residents aged 21–53 (M_age?=?32.74, SD_age?=?7.89) to obtain an in-depth understanding of how non-activists within the public perceive environmentalists. Data obtained were analyzed using thematic analysis and demonstrated that non-activist perceptions of environmentalists contained both positive and negative components. Environmentalists were seen to value nature and to be actively involved in bringing about positive environmental change (positive component), yet were also viewed as aggressive in their behaviors and stubborn in their beliefs (negative component). Further still, it was found that environmentalists were more likely to be perceived positively when they engaged in individual-level, private sphere behaviors (such as recycling), and negatively when they engaged in collective-level, public sphere behaviors (such as protesting). These findings not only challenge the assumption that members of the public typically evaluate environmentalists negatively, they also outline why some individuals may fail to identify as an environmentalist and engage in pro-environmental behavior. Furthermore, they also provide some insight as to why some environmentalists find it difficult to advocate for system change that results from collective action within the public sphere.     

Changing institutions for environmental policy and politics in New Era China

ABSTRACT

The evolution of Chinese environmental policy and politics can be better understood in the broader context of institutional changes that have taken place since the late 1970s. In this study, an analytical framework was established to analyze how overall institutional changes were reflected in the roles of relationships between governmental and non-governmental actors engaged in environmental governance. Institutional changes were observed at three levels: informal institutions (cultural traditions, and political ideology); formal institutions (the polity, political system, property rights, and judiciary); and governing mechanisms (structures, regulatory approaches, and incentives). This analysis of interactions between institutional changes and the changing environmental process explained not only the drives and constraints behind China’s environmental policy evolution so far but also shed light on future challenges and opportunities.     

Of Catholicism,Forest and Management: An Analysis of Imaginaries in the Discussion of the Native Forest Law in Chile

The relationship between media and the construction of environmental policy has been studied acutely in the Global North. However, less attention has been paid to deeper cultural symbols displayed in public policy discussions in the Global South. Through qualitative examination of 100 letters to the editor (LTE) of the Chilean newspaper, El Mercurio, this study examined the imaginaries in the public discussion of the Native Forest Policy in Chile. Although such a discussion was often framed as a technical debate, the letters to El Mercurio were embedded within Catholic imaginaries, condensed into two main sets. The first one constructed forests as endangered due to human action and called for immediate protection, contending that humans shall not destroy God's creation. The second set depicted a degraded forest in need of rational management to satisfy the needs of God's children. This study suggests that, in a mediated public discussion, religion might play an important role in communicating environmental issues. This work contributes to our understanding of environmental imaginaries and discourses in the context of environmental controversies, to the understanding of the functions of the LTE, and to the social construction of forest policy in recent post-autocratic regimes.     

The Misdiagnosis: Rethinking “Nature-deficit Disorder”

This study examines and critiques “nature-deficit disorder” (NDD), Richard Louv's popular theory of how and why children are alienated from nature. Specifically, I explore NDD within the context of one forest conservation education program that aligns with and operationalizes Louv's message. Underlying Louv's and forest educators' discourses are culturally specific assumptions about human-nature relationships. Both evoke a fall-recovery narrative—that children are separated from nature and must return—and promote science and naming to reconnect. I argue that, in the absence of deeper cultural examination and alternative practices, NDD is a misdiagnosis—a problematic contemporary environmental discourse that can obscure and mistreat the problem. I call on adults to rethink human-nature disconnectedness by returning to the psyche, digging deeper to the problem's cultural roots, and using nontraditional communication practices such as emotional expression and non-naming.     

Environmental Communication as Nexus

This essay examines zoos as a site of struggle in the construction of meanings and memories of human–nature relations. Modern zoos are symbols of imperial power and celebrations of the domination of nature. The grafting of “tropic worlds” onto these monuments of modernity renders the meaning of zoos more ambiguous, reflecting discursive struggles over the meaning of nature, questions about the wisdom of development and progress, recognition of the need for conservation and preservation, and nostalgia for a nature that has been lost. Through a close textual reading of “The Rainforest” at the Cleveland Metroparks Zoo, this essay explores the simulation of nature in zoos and “tropic worlds” in North American cities. These hyperreal spaces contain an extraordinary amount of the history and politics of the culture that constructs them for fascination, edification, conservation, commodification, and salvation. At stake in these simulated natures is not only the constructions of nature as spectacle and animals as commodities, but also the use of knowledge to maintain certain forms of domination and the “writing” of industrial culture's historical memory of nature and human–nature relations.     

Framing Renewable Energy: A Comparative Study of Newspapers in Australia and Sweden

Australia and Sweden display very different institutional settings and contexts for the production of environmental journalism. This empirical study examined how two major quality newspapers in Sweden and Australia have framed renewable energy as an environmental, political, scientific, economic and civil society issue. A deductive, quantitative methodological approach was used to identify dominant frames and actors in articles in The Australian (Australia) and Dagens Nyheter (Sweden) between October 2010 and June 2011 2010/2011. The findings suggest that the attention given to different types of renewable energy in the two newspapers and how issues were framed was contingent on the domestication of the discussion of renewable energy in the two countries. Reporting on renewable energy in both newspapers was characterized by a focus on “elite” actors and economic frames, the absence of civil society frames and negative (The Australian) or ambiguous (Dagens Nyheter) environmental frames. The study extends our understanding of the contextual conditions that enable and limit journalists when reporting environmental issues.     

Locating Co-presence in Media Messages about Global Warming

This paper responds to recent calls for alternative approaches to the analysis of environmental communication that uncover overlooked voices in the discussion of environmental issues. Borrowing core principles from critical rhetoric, it suggests a way to categorize media messages according to how human–nature relationships are constructed in media discourse. The paper illustrates how, in presenting contrasting and often oppositional constructions of human–nature relationships, the media messages examined articulate three recurrent (but not equal) discourses on global warming. These discourses include (1) nature-as-out-of-reach discourse, (2) nature-as-antagonist discourse, and (3) nature-as-co-present discourse. By juxtaposing these discourses, the paper shows how environmental communication scholars can engage in critical realism and political advocacy to illuminate latent public discourse that holds the potential to champion marginalized voices of nature and accentuate the interconnectedness of humans and the environment.     

Sustainable Everyday Life and Celebrity Environmental Advocacy in Hugh’s War on Waste

ABSTRACT

This study employs Hugh Fearnley-Whittingstall’s television program, Hugh’s War on Waste, to explore representations of sustainable everyday life and the functions of celebrity environmental advocacy. The analysis is located within broader understandings of the discursive and contested nature of sustainability and the representative functions of environmental celebrities who act as figures of both distinction and equivalence. It discusses Fearnley-Whittingstall within the context of the stable of celebrity chefs, and it demonstrates how Hugh’s War on Waste is an example of the burgeoning televisual genre based on forms of campaigning about food issues. The analysis specifically explores how Hugh’s War on Waste is informed by: narratives of self-transformation where individuals are marshaled into appropriate practices of waste management and sustainability, presentations of the pleasures associated with such practices, and revelations of the networks of food production, distribution and consumption across the contexts of domestic everyday life, farms, supermarkets, and other corporations.     

Sustainability from a Chinese cultural perspective: the implications of harmonious development in environmental management

Sustainable development has broad consensus in environmental science and policy discourse, but its implications differ in specific cultural contexts. This article articulates sustainable development from a Chinese cultural perspective by tracing ideas from Chinese traditional culture and exploring China’s concept of harmonious development with emphasis on environmental management. Ideas that resemble sustainable development are not new to Chinese culture, but have roots in ancient Chinese thoughts, which in turn influence current governance and policies. Notably, Chinese traditional philosophies such as Confucianism, Taoism, Legalism, and Yin–Yang contain philosophies fundamental to sustainable development. As a distinct local discourse, such concepts were well interpreted and understood in the ancient meaning of harmony, giving China unique sustainability perspectives with institutional implications for policies of harmonious development and environmental management. Currently, China is driven to create a new national identity of harmonious development that involves Chinese traditional philosophies and values in its modern administration. The slogans “harmonious society” and “Chinese dream” reflect this new way of responding to the world with the aspiration to achieve cleaner growth, personal prosperity, and social stability. The Chinese and Western roots of sustainable development are conceptually, ideologically, and historically different, and this paper articulates how the convergence of the two underlies contemporary international debates.     

Visualizing Agrarian Myth and Place-Based Resistance in South Central Los Angeles

The Garden, a drama documentary, visualizes a cultural trend toward the resistive re-articulation of mythic assumptions about the morality of farming within a nation of predominantly urban citizens. The tale unfolds as the virtuous main character (the South Central Farmers) struggles against villains threatening the mythology of agrarianism. By invoking the myth of a new agrarianism, the film is able to expose the ethnic, raced, classed, and gendered basis of land-use rhetoric, and how it perpetuates unequal access to dominant myths as empowerment resources.     

Food for Thought: Audience Engagement with Sustainability Messages in Branded Content

Branded platforms are a growing “gray-zone” of marketing and media messages, in which corporations and news journalists partner to create content that supports strategic corporate goals while aligning with a publication’s scope of editorial coverage. As corporations are key influencers of and contributors to environmental communication, this trend has the potential to change environmental dialogue. In this article, we closely examine messages about food and sustainability, created in partnership by Chipotle Mexican Grill and the Huffington Post news site. We illustrate how use of a branded platform expanded the scope of environmental topics, issues, and frames that Chipotle addresses, how frames identified here connect to frames in coverage of science-related issues, as identified by other scholars, and discuss how branded platforms allow corporations to draw attention to polarizing environmental issues while protecting stakeholder relationships and brand reputation.     

Divergent Perspectives on Expert Disagreement: Preliminary Evidence from Climate Science,Climate Policy,Astrophysics, and Public Opinion

We report the results of an exploratory study that examines the judgments of climate scientists, climate policy experts, astrophysicists, and non-experts (N?=?3367) about the factors that contribute to the creation and persistence of disagreement within climate science and astrophysics and about how one should respond to expert disagreement. We found that, as compared to non-experts, climate experts believe that within climate science (i) there is less disagreement about climate change, (ii) methodological factors play less of a role in generating disagreements, (iii) fewer personal or institutional biases influence climate research, and (iv) there is more agreement about which methods should be used to examine relevant phenomena we also observed that the uniquely American political context predicted experts’ judgments about some of these factors. We also found that, in regard to disagreements concerning cosmic ray physics, and commensurate with the greater inherent uncertainty and data lacunae in their field, astrophysicists working on cosmic rays were generally more willing to acknowledge expert disagreement, more open to the idea that a set of data can have multiple valid interpretations, and generally less quick to dismiss someone articulating a non-standard view as non-expert, than climate scientists were in regard to climate science.     

Reform,Justice, and Sovereignty: A Food Systems Agenda for Environmental Communication

Food ecologies and economies are vital to the survival of communities, non-human species, and our planet. While environmental communication scholars have legitimated food as a topic of inquiry, the entangled ecological, cultural, economic, racial, colonial, and alimentary relations that sustain food systems demand greater attention. In this essay, we review literature within and beyond environmental communication, charting the landscape of critical food work in our field. We then illustrate how environmental justice commitments can invigorate interdisciplinary food systems-focused communication scholarship articulating issues of, and critical responses to, injustice and inequity across the food chain. We stake an agenda for food systems communication by mapping three orientations—food system reform, justice, and sovereignty—that can assist in our critical engagements with and interventions into the food system. Ultimately, we entreat environmental communication scholars to attend to the bends, textures, and confluences of these orientations so that we may deepen our future food-related inquiries.     

Contemporary Environmental Art in China: Portraying Progress,Politics, and Ecosystems

Art has long been an important force in environmental movements. In China, environmental art is a fast-growing sector of the art scene. This new area of emphasis is expanding the function of art and aiding in China’s environmental movement by challenging both imported Western practices and Maoist era philosophy, thereby opening up new ways of considering the relationship between human “progress,” political systems, economic practices, and their repercussions on existing ecosystems. I turn to artist Xu Xiaoyan’s paintings to explore how the notion of “progress” can be challenged through art. I use Deleuze and Guattari’s theory of deterritorialization and reterritorialization to map how Xu’s art offers viewers space to think outside dominant paradigms, creates the potential for changes in human consciousness, considers the environment as a composition of relationships and interactions, and provokes discussion concerning the impact of linear notions of time on human conceptions of nature.