Whale watch or no watch: the Australian whale watching tourism industry and climate change

Whale watching is a billion dollar industry worldwide. One of the most popular species for whale watching is the humpback whale (Megaptera novaeangliae). The migratory corridors, feeding, resting and calving sites which are used for whale watching may be influenced by changing ocean currents and water temperatures. Here, we used an innovative approach addressing the emerging issue of climate change on the whale watch industry. This involved participatory modelling using key stakeholders for the whale watching industry to develop a systems conceptualisation model for evaluating the potential effects of climate change based on a case study from the east coast of Australia. This participatory approach allowed us to identify the causal linkages (including feedback pathways) between different “Elements” of the system within which the whale watching industry operates. It also allowed us to integrate multiple drivers covering socio-economic and environmental aspects including climate change (e.g. temperature), policy (e.g. number of boats), ecology (e.g. number of whales) and socio-economics (e.g. number of tourists) to evaluate the changes in the overall system. We then developed a Bayesian belief network model from the systems conceptualisation on which stakeholders identified a priority issue (Profitability). Stakeholders provided the structure and the quantification of this model, and a sensitivity analysis was carried out to help identify important intervention points for the industry. Overall, our research illustrates how such a modelling process can assist local tourism operators and authorities in making rational management decisions within a holistic or systems-based framework and its approach is applicable to other regions.     

Whales in the Antarctic ecosystem

The Antarctic whale fishery started at the beginning of this century and caused the successive depletion of the humpback, blue, fin, and sei whale stocks. These whales all migrate into the Antarctic to feed during the summer months on krill. Sperm whales have been a secondary target, and current whaling activity is dependent on the minke whale. Direct biological evidence, supported by official catch data, suggests that there has been an approximate doubling in the pregnancy rates of blue and fin whales, dating from the time of the major depletions of these populations in the 1930s. Sei whales show a similar change from 1945, which predates the main reduction in the numbers of this species in the 1960s. Evidence from earplug age readings of fin whales, supported by direct analysis of catch samples, suggests that the age at sexual maturity has also declined, from around 10-6 years, since the 1930s. Smaller changes are indicated in sei and minke whales, again before their direct exploitation. These changes imply that the whales are now growing faster than in earlier years, in addition to reproducing more frequently. This has been taken as evidence of a response by the reduced stocks having relatively more food. However, there is no evidence of increased recuitment, and doubts have been raised about the validity of the trends. Estimates have been made of the krill no longer consumed because of the reduced whale stocks, perhaps 147 × 10⁶ tonnes. But other members of the Antarctic ecosystem, such as seals and birds, may be increasing as a result, and so it is unclear if the whales can recover even under full protection.     

The Impact of “No Impact Man”: Alternative Hedonism as Environmental Appeal

As “No Impact Man,” writer Colin Beavan conducted a one-year experiment to determine whether he and his family could reduce their environmental impact to zero while living and working in Manhattan. This article examines the No Impact Man (NIM) experiment both as “alternative hedonism,” a reconceptualization of the “good life” that avoids unduly damaging the natural world, and also as a kind of “eco-stunt,” an attempt to garner significant media coverage about positive environmental behaviors. We use DeLuca's theorization of the “image event” to analyze the No Impact Man franchise—blog, book, and documentary film—though we modify that theory in order to explore how No Impact Man functions as multi-media and new-media spectacle. In particular, we explore the risky double-bind Beavan finds himself in when, through his choice to publicize the NIM eco-stunt, he is critiqued for opportunism, foolishness, and insincerity. We suggest that efforts to publicize eco-stunts, however well conceived, invariably invite backlash. As a result, we find that alternative hedonism theory and practice open a space of invitation to environmentally beneficial behaviors and attitudes that could have potential with some audiences, but their mass appeal is compromised by the limitations of the stunts that publicize them.     

Polybrominated diphenyl ethers (PBDEs) in marine mammals from Arctic and North Atlantic regions, 1986–2009

A selection of PBDE congeners was analyzed in pooled blubber samples of pilot whale (Globicephala melas), ringed seal (Phoca hispida), minke whale (Balaenoptera acutorostrata), fin whale (Balaenoptera physalus), harbor porpoise (Phocoena phocoena), hooded seal (Cystophora cristata) and Atlantic white-sided dolphin (Lagenorhynchus acutus), covering a time period of more than 20 years (1986–2009). The analytes were extracted and cleaned-up using open column extraction and multi-layer silica gel column chromatography, and the analysis was performed on a GC-MS system operating in the NCI mode. The highest PBDE levels were found in the toothed whale species pilot whale and white-sided dolphin, and the lowest levels in fin whales and ringed seals. One-sided analyses of variance (ANOVA) followed by Tukey comparisons of means were applied to test for differences between years and sampling areas. Due to inter-year sampling variability, only general comparisons of PBDE concentrations between different sampling areas could be made. Differences in PBDE concentrations between three sampling periods, from 1986 to 2007, were evaluated in samples of pilot whales, ringed seals, white-sided dolphins and hooded seals. The highest PBDE levels were found in samples from the late 1990s or beginning of 2000, possibly reflecting the increase in the global production of technical PBDE mixtures in the 1990s. The levels of BDE #153 and #154 increased relative to the total PBDE concentration in some of the species in recent years, which may indicate an increased relative exposure to higher brominated congeners. In order to assess the effect of measures taken in legally binding international agreements, it is important to continuously monitor POPs such as PBDEs in sub-Arctic and Arctic environments.     

Baudrillard and Our Destiny with the Natural World: Fatal Strategies for Environmental Communication

Drawing on the writings of Jean Baudrillard, the purpose of this essay is to suggest a set of communication practices that promote a different way of thinking about the earth–human relationship. Baudrillard's “fatal strategies” are developed into concepts of intersubjectivity, seduction, and sorcery, which when used in conjunction with more traditional, logical rhetorical appeals, can produce powerful appeals for environmental change. To illustrate, we explore how these strategies are used in two exemplars of environmental discourse: Rachel Carson's Silent Spring and Al Gore's documentary, An Inconvenient Truth.     

The Ecological Jeremiad,the American Myth,and the Vivid Force of Color in Dr. Seuss's The Lorax

This essay explores Dr. Seuss's The Lorax through a combination of contextual, visual and narrative-based criticism. Specifically, rhetorical forms of the jeremiad and myth are examined as adaptations to the medium of children's literature. In addition, the force of illustrated images is discussed, including the rhetorical force of color. The essay begins with a discussion of both Dr. Seuss and The Lorax within the contexts of the early environmental movement's rhetoric of alarm and political activism. It then outlines Seuss's attempt at “propaganda with a plot” arguing that a collision of the American myth and ecological jeremiad parallel and divert from the environmentalist norm. A detailed analysis of illustrated imagery and the function of color demonstrate the rhetorical force toward narration and ideology possible in the visual form.     

The Nature of Time: How the Covers of the World's Most Widely Read Weekly News Magazine Visualize Environmental Affairs

Scholars of environmental communication acknowledge the importance of visual representations in shaping perceptions and actions in relation to environmental affairs. Unlike with other media, including newspapers, television and film, research on the visualization of nature and environmental issues in magazines is rare. This study focuses on the covers of Time magazine, one of the world's most influential news weeklies. A dataset that includes all relevant covers from 1923 to 2011 is examined using a combination of quantitative and qualitative content analysis to analyze the visual representation of nature and environmental issues. The results show that the presence of environmental issues and nature on the covers has increased over the decades. Furthermore, Time takes an advocacy position on some environmental issues, but it is a shallow one that is weakly argued through less-than-engaging imagery and fails to offer much in the way of solutions or agency to the reader.     

The Country,the City,and the Corporation: Rio Tinto Kennecott and the Materiality of Corporate Rhetoric

Contributing to extant discourses about corporate environmental advocacy, this paper argues that corporations can embed discursive rhetorical strategies in material places and spaces. This argument contributes to environmental communication by bridging divisions between discursive and materialist approaches to corporate rhetoric. Corporate materiality is realized in the study of Rio Tinto Kennecott (RTK) at places of corporate community where RTK enunciates a dominant environmental discourse about the necessity of the Bingham Canyon Mine through strategies such as the technological shell game, the hypocrite's trap, and corporate heterotopia, which are made manifest materially alongside cultural values such as epistemic trust, technological progress, community, and home. Using participatory critical rhetoric as a methodology, I analyse RTK's material rhetoric at the Natural History Museum of Utah, the Rio Tinto Soccer Stadium, and the Daybreak suburban community. This case study reveals that corporations are assemblages that assert many different, and sometimes competing, arguments that can deflect environmental criticism, materially.     

It's a Matter of Trust: American Judgments of the Credibility of Informal Communicators on Solutions to Climate Change

Using an October 2013 national probability sample of US adults (N?=?1737), we examine the credibility of informal communicators (e.g. neighbors, co-workers, religious leaders, and health professionals) on solutions to climate change (regulatory and technological solutions). We present our analysis in terms of Kruglanski et al.’s [(2005). Says who? Epistemic authority effects in social judgment. Advances in Experimental Social Psychology, 37, 345–392] epistemic authority framework, which explains dynamics of trust in formal sources of authority with specific expertise (e.g. climate scientists) and informal sources of authority in a person's life (e.g. a priest). Trust in formal communicators (scientists and President Obama) consistently predicts trust in informal communicators (e.g. health professionals), and perceived effectiveness of climate solutions. Results further show that social and demographic groups that do not primarily rely on formal communicators on solutions to climate change instead rely more on various informal communicators. For example, political conservatism positively predicts trust in religious leaders, and religiosity further predicts trust in congregants, neighbors, co-workers, bosses and health professionals on solutions to climate change. Discussion focuses on implications for future research, and recommendations for policy actors, environmental communicators, and social marketers interested in broadening the scope of climate outreach.     

The Flood Myth in the Age of Global Climate Change

When released, The Day After Tomorrow was widely described by critics and the movie's creators as a pro-environmentalist film. This essay argues that The Day After Tomorrow articulates a variation of apocalyptic discourse identified as a flood myth. The authors conclude that this version of the flood myth largely undermines contemporary environmental discourse that attempts to generate public activism in addressing ecological problems, by replacing an emphasis on human efficacy with symbolic vindication and exchanging collective effort for individual survivalism. The film thus serves as a cautionary tale about the potential consequences of contemporary mythic discourse presented as supporting environmental activism.     

Species of the Month: Anti-Whaling,Mediated Visibility,and the News

Paul Watson, founder of the Sea Shepherd Conservation Society and captain of anti-whaling ship the Steve Irwin, has emerged as one of the world's most visible environmental protesters. This essay, based in part on a long interview with Watson in Australia in 2009, analyzes his mediated visibility and thus capacity to participate in public debate by isolating various components of his strategic activities under four themes: mediated protest, symbolic power, media practices, and celebrity. It argues that Watson's visibility involves a complex flow of information and meanings across various “old” and “new” media form, but remains reliant on news media. Thus, despite his generally astute media practices and strategies, Watson's visibility is contingent on a set of professional practices and logics unlikely to provide sustained news access or long-term legitimacy to a political “outsider.”     

David Buckland,Founder, Cape Farewell,with Renée Lertzman

Cape Farewell is the brainchild of London-based artist David Buckland. The project is centered round a series of sailing voyages into the Arctic, through routes that were previously icebound but are now passable. The expeditions take teams of world-renowned artists, educators, writers, musicians and thinkers into the Arctic, onboard a hundred-year old schooner, with the invitation to engage with scientists (from the National Oceanography Centre, as well as Southampton), to make art, and to draw people's attention to the effects of ocean currents on us and our climate. Since its first expedition in 2003, the project has grown to include educational programs, an award-winning website, a BBC documentary, and an exhibit, “The Ship, The Art of Climate Change,” developed with the Natural History Museum and which has embarked on a worldwide tour. In August 2007, Cape Farewell began a three-year residency at Southbank Centre, operating as a cultural eco-hub for the Centre's creative climate change initiatives, and has started a collaboration with the Eden Project in Cornwall, UK.

This interview was conducted in the Cape Farewell offices, which are in David Buckland's studio atop his family home in Camden, London. Currently, Renée Lertzman is conducting a PhD in critical psychology studies at Cardiff University in Wales, UK. Her interviews and writings relating to environmental communication have appeared in The Sun Magazine, Orion, Land and People (Trust for Public Land), Speak Magazine, Terra Nova, and Organization & Environment. Lertzman can be contacted at http://www.reneelertzman.org. For more information about Cape Farewell, visit http://capefarewell.com.     

Of Catholicism,Forest and Management: An Analysis of Imaginaries in the Discussion of the Native Forest Law in Chile

The relationship between media and the construction of environmental policy has been studied acutely in the Global North. However, less attention has been paid to deeper cultural symbols displayed in public policy discussions in the Global South. Through qualitative examination of 100 letters to the editor (LTE) of the Chilean newspaper, El Mercurio, this study examined the imaginaries in the public discussion of the Native Forest Policy in Chile. Although such a discussion was often framed as a technical debate, the letters to El Mercurio were embedded within Catholic imaginaries, condensed into two main sets. The first one constructed forests as endangered due to human action and called for immediate protection, contending that humans shall not destroy God's creation. The second set depicted a degraded forest in need of rational management to satisfy the needs of God's children. This study suggests that, in a mediated public discussion, religion might play an important role in communicating environmental issues. This work contributes to our understanding of environmental imaginaries and discourses in the context of environmental controversies, to the understanding of the functions of the LTE, and to the social construction of forest policy in recent post-autocratic regimes.     

Exposure and vulnerability to climate extremes: population and asset exposure to coastal flooding in Dar es Salaam, Tanzania

The paper provides a first quantitative estimate of the potential number of people and value of assets exposed to coastal flooding in Dar es Salaam, Tanzania. The study used an elevation-based geographic information system-analysis based on physical exposure and socio-economic vulnerability under a range of climate and socio-economic scenarios. It particularly considered a worst-case scenario assuming even if defences (natural and/or man-made) exist, they are subjected to failure under a 100-year flood event. About 8% of Dar es Salaam lies within the low-elevation coastal zone (below the 10 m contour lines). Over 210,000 people could be exposed to a 100-year coastal flood event by 2070, up from 30,000 people in 2005. The asset that could be damaged due to such event is also estimated to rise from US35 million (2005) to US35 million (2005) to US10 billion (2070). Results show that socio-economic changes in terms of rapid population growth, urbanisation, economic growth, and their spatial distribution play a significant role over climate change in the overall increase in exposure. However, the study illustrates that steering development away from low-lying areas that are not (or less) threatened by sea-level rise and extreme climates could be an effective strategic response to reduce the future growth in exposure. Enforcement of such policy where informal settlements dominate urbanisation (as in many developing countries) could undoubtedly be a major issue. It should be recognised that this analysis only provides indicative results. Lack of sufficient and good quality observational local climate data (e.g. long-term sea-level measurements), finer-resolution spatial population and asset distribution and local elevation data, and detailed information about existing coastal defences and current protection levels are identified as limitations of the study. As such, it should be seen as a first step towards analysing these issues and needs to be followed by more detailed, city-based analyses.     

Reframing Ecotage as Ecoterrorism: News and the Discourse of Fear

This study examines how certain Western institutional discourses reproduce particular human relationships with nature. The analysis focuses upon the institutional setting of the zoo, examining long-standing multi-voiced debates about zoos and exploring the contemporary zoo's conservation discourses and cultural, lexical, and spatial elements of gaze and power. The author contextualizes zoo discourses within Western ideological environmental dialectics, including those of Mastery–Harmony, Othering–Connection, and Exploitation–Idealism. The author relates these discussions to her empirical observations of how certain discursive themes are reproduced and complicated within a leading American zoo. In the tradition of critical research that advocates for social change, the essay concludes with analysis-driven discussion about possibilities for zoos to transform their core configurations to more progressively work as agents for systemic cultural and environmental change.     

Phony Facts and Eco-media: Fake Nature and the Call for Widespread Media Literacy

ABSTRACT

Mermaids: The Body Found privileges mythologized creatures in a fictional narrative disguised as a documentary film in order to blur the boundaries between fact and fiction. This franchise’s decisions to value factors of entertainment over educational material are not uncommon in our consumer-driven society, but the film's engagement with fake fact media potentially repositions how audiences think about important conservation issues by overshadowing critical oceanic environmental topics with fake facts. Although today’s viewers are adept in interpreting media, the mermaid franchise’s use of screen genres, corporate websites, and social media saturates viewers with fake facts making it difficult to delineate between authentic science and fictional narrative. Not a quantitative reception study of audiences, this critical analysis of multiple genres of eco-media examines the difference between fake nature documentary and other types of animal programming and mockumentaries emphasizing that the issue is not strictly a question of entertainment factors or even of the subversion of fact and fiction, alone, but that the real issue lies in the franchise’s willingness to participate in an ever-growing media moment in which programming based on fake and alternative facts has the potential to impact how the public thinks about key issues in politics and science.     

Narratives,Rhetorical Genres,and Environmental Conflict: Responses to Schwarze's “Environmental Melodrama”

The appearance of Steven Schwarze's essay, “Environmental Melodrama” (Schwarze, 2006) as the lead article in a recent issue of The Quarterly Journal of Speech marks an important moment of recognition for environmental communication scholarship. Schwarze's essay demonstrates how studies of environmental rhetoric can contribute to rhetorical theory more generally, while addressing practical questions regarding the rhetorical aspects of environmental conflict. The contributors to this forum respond to Schwarze's arguments, drawing in part upon their own case studies of rhetorical action and narrative in environmental conflict.     

Rhetorical Landscapes as Epistemic: Revisiting Aldo Leopold's A Sand County Almanac

This essay examines the rhetorical impetus toward environmental human agency in Aldo Leopold's A Sand County Almanac (SCA). In identifying a foundation for this agency, Leopold relies on the epistemological function of rhetoric in an effort to bring to light the epistemic potential in reading the landscape. In this fashion, Leopold offers a way of knowing the environment through natural observations. The author identifies the unfolding epistemological revelations found in the three primary sections of SCA. Leopold describes these epistemological revelations gleaned from reading the landscape as “shifts.” The first shift, in Part I of SCA, offers the audience lessons through Leopold's own example in reading the text of the landscape. The second shift, described in Part II, describes his epistemological revelations acquired through his reading of the landscape. The final section of the book situates these epistemological revelations in one of the most influential concepts found in environmental ethics, the land ethic. Through these three iterations, Leopold not only instructs his readers in the rhetorical possibilities found in reading landscapes but also offers scholars of environmental rhetoric a unique understanding of analyzing landscapes as epistemological rhetoric.     

Nature's Nation: Improvisation,Democracy, and Ken Burns' National Parks

In his recurrent examination of what makes Americans “American,” documentary filmmaker Ken Burns has particularly focused on the twin themes of democracy and improvisation. The National Parks: America's Best Idea links the national park ideal with America's “democratic spirit.” Through an examination of its visual methods, I argue that the “Ken Burns gaze” is more consistent with the contemplative and magisterial visuality that shaped the origins of the national park movement—a visuality that sees nature as “out there” and a “finished product”—than it is with the improvisational spirit that both democracy and ecology demand in our time.     

The Fuzzy Synthesizing Evaluation of City's Environmental Quality Based on GIOWA Operator: A Case of 13 Cities of Jiangsu Province

Abstract

In this paper, the generally induced ordered weighted averaging (GIOWA) operator is used to construct the fuzzy evaluating system of the quality of a city's environment including air, water and noise. Based on the part data of air, water and noise of the 13 cities under the jurisdiction of Jiangsu provincial government in 2002, a case study is given. The evaluating results show that the evaluating system of the quality of a city's environment based on the GIOWA operator can reflect the condition of pollution controlled and environmental quality of a city in a period of time.