Sustainable Everyday Life and Celebrity Environmental Advocacy in Hugh’s War on Waste

ABSTRACT

This study employs Hugh Fearnley-Whittingstall’s television program, Hugh’s War on Waste, to explore representations of sustainable everyday life and the functions of celebrity environmental advocacy. The analysis is located within broader understandings of the discursive and contested nature of sustainability and the representative functions of environmental celebrities who act as figures of both distinction and equivalence. It discusses Fearnley-Whittingstall within the context of the stable of celebrity chefs, and it demonstrates how Hugh’s War on Waste is an example of the burgeoning televisual genre based on forms of campaigning about food issues. The analysis specifically explores how Hugh’s War on Waste is informed by: narratives of self-transformation where individuals are marshaled into appropriate practices of waste management and sustainability, presentations of the pleasures associated with such practices, and revelations of the networks of food production, distribution and consumption across the contexts of domestic everyday life, farms, supermarkets, and other corporations.     

Framing Renewable Energy: A Comparative Study of Newspapers in Australia and Sweden

Australia and Sweden display very different institutional settings and contexts for the production of environmental journalism. This empirical study examined how two major quality newspapers in Sweden and Australia have framed renewable energy as an environmental, political, scientific, economic and civil society issue. A deductive, quantitative methodological approach was used to identify dominant frames and actors in articles in The Australian (Australia) and Dagens Nyheter (Sweden) between October 2010 and June 2011 2010/2011. The findings suggest that the attention given to different types of renewable energy in the two newspapers and how issues were framed was contingent on the domestication of the discussion of renewable energy in the two countries. Reporting on renewable energy in both newspapers was characterized by a focus on “elite” actors and economic frames, the absence of civil society frames and negative (The Australian) or ambiguous (Dagens Nyheter) environmental frames. The study extends our understanding of the contextual conditions that enable and limit journalists when reporting environmental issues.     

Of Catholicism,Forest and Management: An Analysis of Imaginaries in the Discussion of the Native Forest Law in Chile

The relationship between media and the construction of environmental policy has been studied acutely in the Global North. However, less attention has been paid to deeper cultural symbols displayed in public policy discussions in the Global South. Through qualitative examination of 100 letters to the editor (LTE) of the Chilean newspaper, El Mercurio, this study examined the imaginaries in the public discussion of the Native Forest Policy in Chile. Although such a discussion was often framed as a technical debate, the letters to El Mercurio were embedded within Catholic imaginaries, condensed into two main sets. The first one constructed forests as endangered due to human action and called for immediate protection, contending that humans shall not destroy God's creation. The second set depicted a degraded forest in need of rational management to satisfy the needs of God's children. This study suggests that, in a mediated public discussion, religion might play an important role in communicating environmental issues. This work contributes to our understanding of environmental imaginaries and discourses in the context of environmental controversies, to the understanding of the functions of the LTE, and to the social construction of forest policy in recent post-autocratic regimes.     

Anthropomorphic Anthropocentrism and the Rhetoric of Blackfish

The documentary film Blackfish has made a splash at the box office, impacting millions of viewers and prompting calls to legislatively prohibit orcas from being held in captive environments. This essay analyzes Blackfish in terms of its anthropomorphic communication techniques that attribute human qualities to orcas. We introduce the term “anthropomorphic anthropocentrism” to argue that the anthropomorphic construction of orcas in Blackfish may well be a story that is more about what it means to be human than a story about what it means to be orca. Furthermore, we explain the importance of anthropomorphic anthropocentrism as an analytical tool that navigates environmental and ecological frameworks. We conclude that anthropomorphic anthropocentrism’s analysis of anthropomorphic rhetoric and the human epistemological assumptions it reflects, when taken together, offer significant insights into the ways environmental communication creates and/or disrupts human–nature relationships.     

Uncertainty,Irreversibility and the Timing Problems of Environmental Policy

Abstract

Most environmental issues and policy designing are uncertain and irreversible; therefore, the timing of environmental policy implementation becomes especially important. This paper establishes a random dynamic programming model and analyzes the optimal timing problems in environmental policy under uncertain variables. This model results indicate that two variables have a significant impact on the timing of environmental policy implementation and they work in opposite directions: on one hand, the more uncertain the economy is, the higher the cost of policies implementation will be, and consequently the incentive to immediately adopt the policy will be stronger. On the other hand, the higher the uncertainty of the environment is, the stronger the irreversibility of ecological harm caused by pollutants per unit will be. Therefore, the government should implement new environmental policies as early as possible in order to gain more ecological benefits.     

Phony Facts and Eco-media: Fake Nature and the Call for Widespread Media Literacy

ABSTRACT

Mermaids: The Body Found privileges mythologized creatures in a fictional narrative disguised as a documentary film in order to blur the boundaries between fact and fiction. This franchise’s decisions to value factors of entertainment over educational material are not uncommon in our consumer-driven society, but the film's engagement with fake fact media potentially repositions how audiences think about important conservation issues by overshadowing critical oceanic environmental topics with fake facts. Although today’s viewers are adept in interpreting media, the mermaid franchise’s use of screen genres, corporate websites, and social media saturates viewers with fake facts making it difficult to delineate between authentic science and fictional narrative. Not a quantitative reception study of audiences, this critical analysis of multiple genres of eco-media examines the difference between fake nature documentary and other types of animal programming and mockumentaries emphasizing that the issue is not strictly a question of entertainment factors or even of the subversion of fact and fiction, alone, but that the real issue lies in the franchise’s willingness to participate in an ever-growing media moment in which programming based on fake and alternative facts has the potential to impact how the public thinks about key issues in politics and science.     

Graphs of grief and other green feelings: the uses of affect in the study of environmental communication

ABSTRACT

How can theories of affect and felt emotions be useful in studying the communication of environmental crises? Beginning from tears spilt over a graph of transgressed planetary boundaries published in an academic paper, this article explores the presentation in graphic visual forms of affective imagery and a growing sophistication amongst scientists, policymakers and activist communicators in the visualization of information, data and stories employed to carry the often difficult and complex messages of current earth systems crises. Critically, this article attends to the “emotion work” of such images. Taking a lead from cultural sociology and attempting to elucidate the relationship between societies under pressure and its choice of texts, this article considers the environmental documentary Cowspiracy [Anderson, K., & Kuhn, K. (2014). Cowspiracy. San Francisco, CA: AUM Films & First Spark Media.] to ask questions of affect’s relation to expressions of the earth systems crisis, which is also a crisis of culture.     

The Ecological Jeremiad,the American Myth,and the Vivid Force of Color in Dr. Seuss's The Lorax

This essay explores Dr. Seuss's The Lorax through a combination of contextual, visual and narrative-based criticism. Specifically, rhetorical forms of the jeremiad and myth are examined as adaptations to the medium of children's literature. In addition, the force of illustrated images is discussed, including the rhetorical force of color. The essay begins with a discussion of both Dr. Seuss and The Lorax within the contexts of the early environmental movement's rhetoric of alarm and political activism. It then outlines Seuss's attempt at “propaganda with a plot” arguing that a collision of the American myth and ecological jeremiad parallel and divert from the environmentalist norm. A detailed analysis of illustrated imagery and the function of color demonstrate the rhetorical force toward narration and ideology possible in the visual form.     

Revisiting the “Ozone Hole” Metaphor: From Observational Window to Global Environmental Threat

In 1985, just over 30 years ago, the “ozone hole” made its appearance in the press as a truly global environmental threat. As one of the most important environmental issues of the twentieth century, the “ozone hole” is also a remarkable metaphorical, visual, and imaginary construction. This essay examines the historical trajectory of the famous “ozone hole” from its birth within the astronomical community at the beginning of the twentieth century to its contemporary framing as a global environmental threat. The article provides evidence why metaphors constitute a valuable object of historically informed studies of scientific practice, and shows in particular how metaphorical landscapes shift over time, mapping at the same time larger social and political developments. The essay ends by showing how scientific images and metaphorical framings interact and how they shape scientific and popular discourse on nature, as well as our understanding of the global environment.     

Toxic Sublime: Imaging Contaminated Landscapes

This essay attempts to address the lack of critical analyses of images of toxins by examining the photography of landscape artists whose goal is to create a presence for contaminated sites. Imaging toxicity is no simple task as many pollutants are invisible and sites of contamination are concealed, especially for those of privilege. Contemporary artists who attempt this challenge are often criticized that the beauty of their images obfuscates the health and environmental risk of the polluted sites they photograph. In response, this essay introduces the concept of the toxic sublime as a means of analyzing the tensions arising from visual representations of environmental contamination: beauty and ugliness, magnitude and insignificance, the known and the unknown, inhabitation and desolation, security and risk. The essay charts the evolution of the sublime in the US, describing how it has evolved from sites of nature to sites of technology to human damaged landscapes, some of which produce a toxic sublime. Through a close examination of Manufactured Landscapes, a twenty-five year retrospective of the images of noted environmental photographer Edward Burtynsky, this essay extends our understanding of the invention of the sublime in images, reconceptualizes the sublime response to contaminated places, as well as adding to our knowledge of how visual texts function to encourage contemplation of the viewers’ position within a polluted world.     

Food for Thought: Audience Engagement with Sustainability Messages in Branded Content

Branded platforms are a growing “gray-zone” of marketing and media messages, in which corporations and news journalists partner to create content that supports strategic corporate goals while aligning with a publication’s scope of editorial coverage. As corporations are key influencers of and contributors to environmental communication, this trend has the potential to change environmental dialogue. In this article, we closely examine messages about food and sustainability, created in partnership by Chipotle Mexican Grill and the Huffington Post news site. We illustrate how use of a branded platform expanded the scope of environmental topics, issues, and frames that Chipotle addresses, how frames identified here connect to frames in coverage of science-related issues, as identified by other scholars, and discuss how branded platforms allow corporations to draw attention to polarizing environmental issues while protecting stakeholder relationships and brand reputation.     

Some of the Nineteenth Century Origins of the Sustainability Concept

Interpreting and applying the concept of sustainable development is increasingly viewed as being the way to promulgate just and practicable economic, environmental and social policy. It is thus important that there be increased public and political awareness concerning the origins of economic theory, and its early relationship to sustainability concepts. While the term 'sustainable development' was popularised by the World Commission on Environment and Development report Our Common Future in 1987, it is generally recognised that notions of sustainability were promoted in `limits to growth' and 'green' discourses in the early 1970s (Meadows et al.: 1974, The Limits to Growth: A Report for the Club of Rome, Potomac Associates and Pan Books, London and Sydney). However, there is little acknowledgement of the way in which nineteenth century intellectuals, from a range of disciplines, conceptualised the importance of balancing economic, social and environmental sustainability in their quest for justice and the conservation of nature.There was a considerable exchange of ideas on `political economy' and nature across Europe, and later the Americas, from the middle of the eighteenth century. This discourse reached its intellectual peak in the nineteenth century. During that era there was a proliferation of literature that was aimed at improving the human condition and recognising humanity's dependence upon nature. In Europe and the USA the participants in the debate included Cantillon, Quesnay, Condorcet, Galiani, Von Hayek, Marx and George. Due to the breadth of this influential body of work, we focus here on the British Victorian thinkers such as Darwin, Malthus, Martineau and Mill. These thinkers influenced each other in developing their theories and ideas in science, politics, economics and philosophy, and were influenced in turn by an earlier generation of intellectuals, such as Adam Smith. For the Victorian thinkers, conserving nature while trying to improve the distribution of wealth was a not a paradox, but a moral duty, and for them Smith's `rational' pursuit of self-interest could only be followed if it did not interfere with 'the rules of justice'. We argue that the manner in which these thinkers conceptualised their theories and ideas represents the nineteenth century origins of sustainability concepts.     

Chemical Controversy: Canadian and US News Coverage of the Scientific Debate about Bisphenol A

This study analyzes how newspapers covered the scientific controversy surrounding the health effects of exposure to Bisphenol A (BPA). Specifically, it examines whether framing, sources of scientific information, and balancing of competing sides in the debate differed across national political contexts and journalistic approaches. In regard to the former, it compares coverage in Canada (represented by the Globe and Mail), which had banned BPA in baby bottles and cups, to coverage in the United States (represented by the New York Times and Washington Post), which had not. In regard to the latter, it compares coverage in two US newspapers that took a conventional journalistic approach (the New York Times and Washington Post) to coverage in a US newspaper that launched an investigative series regarding BPA (the Milwaukee Journal Sentinel). The study concludes by considering what the findings suggest about how social forces shape coverage of scientific controversies involving environmental issues.     

Reframing Ecotage as Ecoterrorism: News and the Discourse of Fear

This study examines how certain Western institutional discourses reproduce particular human relationships with nature. The analysis focuses upon the institutional setting of the zoo, examining long-standing multi-voiced debates about zoos and exploring the contemporary zoo's conservation discourses and cultural, lexical, and spatial elements of gaze and power. The author contextualizes zoo discourses within Western ideological environmental dialectics, including those of Mastery–Harmony, Othering–Connection, and Exploitation–Idealism. The author relates these discussions to her empirical observations of how certain discursive themes are reproduced and complicated within a leading American zoo. In the tradition of critical research that advocates for social change, the essay concludes with analysis-driven discussion about possibilities for zoos to transform their core configurations to more progressively work as agents for systemic cultural and environmental change.     

China’s Total Emission Control Policy: A Critical Review

Abstract

As part of a comprehensive environmental management system, many countries establish emission control targets for mass emissions of a pollutant. Such targets are often the key objective of an environmental policy, such as an emission trading program. In China, however, it is more than just an objective of one particular policy; it has become a concept that has influenced many national environmental policies and activities. The objective of this article is to review the implementation of the total emission control policy in the past 10 years and explore emerging issues in its implementation. The article has three sections: a summary of the implementation experience, issues with the design and implementation of the policy, and policy recommendations.     

The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising

Following Hartmann and Apaolaza-Ibáñez’ [(2009). Green advertising revisited. Conditioning virtual nature experiences. International Journal of Advertising, 28(4), 715–739] approach, this experimental study compares the effects of three types of green print ads: a non-green ad, a functional green ad promoting environmental product attributes, and a combined nature ad featuring a pleasant nature image in addition to functional attributes. We extend prior research by simultaneously testing moderating and mediating mechanisms to explain brand attitudes and purchase intention. Using a quota sample of 456 consumers, findings suggest that the functional ad enhances perceptions of environmental brand benefits, which positively affect purchase intention partially mediated by brand attitudes. The combined nature ad, by contrast, activates an additional emotional process of virtually experiencing nature which positively influences brand attitudes and purchase intention beyond perceptions of environmental brand benefits. The effects of the combined nature ad are even stronger for highly involved consumers.     

Staying in place during times of change in Arctic Alaska: the implications of attachment,alternatives, and buffering

The relationship between stability and change in social-ecological systems has received considerable attention in recent years, including the expectation that significant environmental changes will drive observable consequences for individuals, communities, and populations. Migration, as one example of response to adverse economic or environmental changes, has been observed in many places, including parts of the Far North. In Arctic Alaska, a relative lack of demographic or migratory response to rapid environmental and other changes has been observed. To understand why Arctic Alaska appears different, we draw on the literature on environmentally driven migration, focusing on three mechanisms that could account for the lack of response: attachment, the desire to remain in place, or the inability to relocate successfully; alternatives, ways to achieve similar outcomes through different means; and buffering, the reliance on subsidies or use of reserves to delay impacts. Each explanation has different implications for research and policy, indicating a need to further explore the relative contribution that each makes to a given situation in order to develop more effective responses locally and regionally. Given that the Arctic is on the front lines of climate change, these explanations are likely relevant to the ways changes play out in other parts of the world. Our review also underscores the importance of further attention to the details of social dynamics in climate change impacts and responses.

     

Ecogenetic Characteristics of Dandelion (Taraxacum officinale s.l.) Populations from the Techa River Floodplain Ecosystems

This study looks into T. officinale cenopopulations growing in the Techa River floodplain under conditions of chronic low-dose irradiation. It has been shown that the left-bank and right-bank cenopopulations differ from one another, as well as from the control (background) population, in the allozyme structure, viability, and radioresistance of the seed progeny and the mechanisms of antioxidant protection. In nature, cenopopulations differing in their phenogenetic structure may have different strategies of adaptation to the chronic influence of low radiation doses against the background of changing environmental conditions. The consequences of irradiation for such cenopopulations, including the viability and radiosensitivity of their seed progenies, may also differ considerably.     

Emergy Evaluation of a Village Ecosystem in Wolong Nature Reserve in China

Abstract

Due to historic reasons, there are several human settlements in nature reserves and national parks, which may constitute a threat to biodiversity. Establishment of nature reserves may however generate constraints for development of local communities residing in these reserves. The village ecosystem of Zhuanjinglou Village in Wolong Nature Reserve includes population, farming and livestock (domestic and alpine) and forest ecosystem. An emergy analysis of agro-ecosystem (including the farming and livestock ecosystem) and energy consumption in Zhuanjinglou Village indicates that livestock ecosystem plays an important role in village ecosystem, which may be the source of great pressure on the state of the local environment. The increasing ratio of electricity in energy consumption may play a positive role for environmental conservation. Despite some successful experiences, there are some remaining issues that need to be addressed in the ecological rehabilitation of the village ecosystem.     

Contemporary Environmental Art in China: Portraying Progress,Politics, and Ecosystems

Art has long been an important force in environmental movements. In China, environmental art is a fast-growing sector of the art scene. This new area of emphasis is expanding the function of art and aiding in China’s environmental movement by challenging both imported Western practices and Maoist era philosophy, thereby opening up new ways of considering the relationship between human “progress,” political systems, economic practices, and their repercussions on existing ecosystems. I turn to artist Xu Xiaoyan’s paintings to explore how the notion of “progress” can be challenged through art. I use Deleuze and Guattari’s theory of deterritorialization and reterritorialization to map how Xu’s art offers viewers space to think outside dominant paradigms, creates the potential for changes in human consciousness, considers the environment as a composition of relationships and interactions, and provokes discussion concerning the impact of linear notions of time on human conceptions of nature.