Narratives,Rhetorical Genres,and Environmental Conflict: Responses to Schwarze's “Environmental Melodrama”

The appearance of Steven Schwarze's essay, “Environmental Melodrama” (Schwarze, 2006) as the lead article in a recent issue of The Quarterly Journal of Speech marks an important moment of recognition for environmental communication scholarship. Schwarze's essay demonstrates how studies of environmental rhetoric can contribute to rhetorical theory more generally, while addressing practical questions regarding the rhetorical aspects of environmental conflict. The contributors to this forum respond to Schwarze's arguments, drawing in part upon their own case studies of rhetorical action and narrative in environmental conflict.     

Environmental Communication as a Discipline of Crisis

This essay interprets Cox's keynote as a call for environmental communication to reorient itself as a form of ideological criticism and identifies the potential pitfalls of heeding that call. First, the author revisits key arguments surrounding the practice of ideological criticism in Communication Studies and articulates their relevance to discussions about the mission and purpose of environmental communication. Second, he suggests that an uncritical embrace of the rationale for a “crisis discipline” may perpetuate problematic assumptions about communication, both as a social practice and as a scholarly discipline. Third, he argues that such problems may be sidestepped by making environmental crisis itself a central concept and object of environmental communication inquiry, such that environmental communication does not merely respond to crisis but becomes a discipline of and about crisis. A focus on the dynamics of crisis, the author concludes, entails a persistent concern with judgment in its political, scholarly, and pedagogical contexts.     

Heidegger and Being at the Hanford Reservation: Standing Reserve,Enframing, and Environmental Communication Theory

This essay examines the potential of Heidegger's phenomenology as a foundation for environmental communication theory, emphasizing his critiques of modern science, technology, humanism, and metaphysics. A phenomenological approach to environmental communication provides resources for recognizing metaphysical assumptions that endanger both humans and nature. The Hanford nuclear reservation serves as an illustrative text, exemplifying Heidegger's reading of nuclear energy as a culmination of both Western metaphysics and the instrumental stance that he calls “enframing.” In Heidegger's view, the ordering and control accomplished through enframing obscures the mutually constitutive relationship between humans and nature, and in doing so, diminishes the possibilities for authentic human existence. The chapter examines how both representational and constitutive models of communication contribute to those conditions, and adopts a set of concepts from Heidegger's phenomenology as a foundation for an alternative, “bounded constitutive” model.     

Massachusetts v. Environmental Protection Agency: Constructing “Certainty” as Rebuttal

Massachusetts v. Environmental Protection Agency was the first Supreme Court opinion generated specifically as a response to the issue of anthropogenic CO₂ emissions, alleging that Environmental Protection Agency's (EPA) failure to regulate is leading to environmental harms for plaintiffs. This essay examines the majority opinion of Justice Stevens and his use of presumption and burden of proof, within a logic of problematic integration, to construct “certainty” as a rebuttal to and rejection of the “uncertainty” offered by EPA. I examine how this strategically constructed rebuttal to “uncertainty” functions as a declarative act of “certainty,” advancing a proposition whose scientific, legal, or political acceptance could function as a tipping point away from the claims of “uncertainty” used by opponents on this contentious issue. Because of the court's influence, the implications of their “certainty” extend beyond the case and into the broader discussion of climate change science and environmental communication.     

Land Community Participation: A New “Public” Participation Model

This essay presents a new “public” participation model that responds to contemporary participation problems. The author extends criticism of a false nature/culture dualism and responds to calls for pragmatic ways to expand participation to an expressive land community. The essay draws on existing scholarship that treats a range of direct to indirect forms of participation in environmental decision-making to argue for and explicate the land community participation model (LCP). The model features participation, power, and chronemics along three distinct and intersecting continua that bind and constitute participatory communication in environmental decision-making. Combining professional field experiences with rhetorical criticism, the author pilots the LCP model in a wilderness dispute resolution case study and suggests additional ways for using LCP as an interpretive guide and design tool in pursuit of environmental democracy.     

Environmental Communication: Why This Crisis Discipline Should Facilitate Environmental Democracy

The authors concur with Cox's claim that environmental communication (EC), like conservation biology, is a crisis discipline. Cox's proposed tenets for EC challenge the scientific norm of objectivity that has guided science for centuries, suggesting that today's environmental crisis requires us to travel a different path. The authors take Cox's essay as provocation to radically challenge magical notions of scientific objectivity. They briefly review Platonic contributions to the myth of scientific objectivity and then advocate a nondualistic perspective toward the relationship between humans and nature. They then suggest how this perspective both expands upon and diverges from Cox's vision of political and ethical engagement among EC scholars.     

Measurement and Meaning in Environmental Communication Studies: A Response to Kassing,Johnson, Kloeber,and Wentzel

This essay represents an invited editorial response to Kassing, Johnson, Kloeber, and Wentzel's “Development and Validation of the Environmental Communication Scale” in Environmental Communication: A Journal of Nature and Culture. Kassing and his associates use an apt review of the status of the environmental communication field as the basis for developing a protocol and instrument to measure the actual practice of engaging environmental subject matter in daily life. Although their factor analytic work is laudable in its intent, their approach to empirically exploring environmental communication in action further institutionalizes a number of conceptual and methodological shortcomings in our discipline. In particular, what researchers and respondents think constitutes “environmental” content per se poses a significant barrier to using the proposed tool in applied settings. After critiquing the Kassing et al. work in terms of a number of issues related to the validity and reliability of their research, I conclude by suggesting that the research may provide a needed springboard for exploring the dynamics of interpersonal settings that mediate important dialog and action regarding the environment.     

Beyond Frames: Recovering the Strategic in Climate Communication

Recent calls for communication scholars and practitioners to identify effective communication means for mobilizing constituencies to address climate change often fall to distinguish between communicative acts that “mobilize” and mobilization that enables a particular end. The latter presupposes an account of the intentional or strategic alignment of mobilization, that is, the predicted or assumed relationships among a mobilized public, the mode(s) of influence or leverage this creates, and the expected consequences of such influence, i.e., how specific communicative efforts are related to outcomes or “effects” within a system. This essay argues that the neglect of strategic alignments in some recent climate communication campaigns have caused these campaigns to be non-adaptive at the scale and/or urgency required. Drawing on case studies of the 2007 Step It Up initiative and the Sierra Club's “Beyond Coal” campaign, the essay proposes viewing the strategic as an heuristic for identifying openings within networks of contingent relationships and the potential of certain communicative efforts to interrupt or leverage change within systems of power.     

Climate Communications: Conflicts and Opportunities

The occasion for this forum was sparked by a front-page story in the New York Times by John M. Broder entitled, “Seeking to Save the Planet, with a Thesaurus” (May 1, 2009, p. A11). The article focused on the non-profit EcoAmerica's report, “Climate and Energy Truths: Our Common Future,” which shares research on communication approaches to engaging climate change and energy issues. The Broder article included commentary from Robert J. Brulle, Professor of Sociology and Environmental Science at Drexel University. In response, George P. Lakoff, Professor of Cognitive Science and Linguistics at UC-Berkeley, published an essay in The Huffington Post, “Why Environmental Understanding, or ‘Framing,’ Matters: An Evaluation of the EcoAmerica Summary Report” (May 19, 2009). The discussion about this report and differing approaches to environmental communication continued on blogs, in emails, and through various other forums. The editorial leadership team of this journal thought such prominent attention to environmental communication in the nexus of so many disciplines and professional investments was exciting. We are pleased the following scholars and practitioners are willing to elaborate on the stakes of this discussion in this forum.     

Environmental Communication as Nexus

This essay examines zoos as a site of struggle in the construction of meanings and memories of human–nature relations. Modern zoos are symbols of imperial power and celebrations of the domination of nature. The grafting of “tropic worlds” onto these monuments of modernity renders the meaning of zoos more ambiguous, reflecting discursive struggles over the meaning of nature, questions about the wisdom of development and progress, recognition of the need for conservation and preservation, and nostalgia for a nature that has been lost. Through a close textual reading of “The Rainforest” at the Cleveland Metroparks Zoo, this essay explores the simulation of nature in zoos and “tropic worlds” in North American cities. These hyperreal spaces contain an extraordinary amount of the history and politics of the culture that constructs them for fascination, edification, conservation, commodification, and salvation. At stake in these simulated natures is not only the constructions of nature as spectacle and animals as commodities, but also the use of knowledge to maintain certain forms of domination and the “writing” of industrial culture's historical memory of nature and human–nature relations.     

Charismatic life: spectacular biodiversity and biophilic life writing

ABSTRACT

The essay uses the term “charismatic life” to describe representations of nature that emphasize vitality and vibrancy. Beginning with how life is reified when nature becomes spectacle, the essay discusses how a fetishism of life was part of the early structuring logic of biodiversity science in a way that undermined crafting other ethical and political responses to loss. When biodiversity emerged as a popular science concept in the 1980s, it was described as a scientific replacement for the sentimental attachment to charismatic megafauna that previously structured conservation priorities. But this essay argues, in a historicized reading of conservation biologist E.O. Wilson’s popular science memoir Biophilia [Wilson, E. O. (1984). Biophilia. Cambridge: Harvard University Press] alongside the seminal edited collection Biodiversity [Wilson, E. O. (Ed.). (1988). Biodiversity. Washington, DC: National Academy of Sciences], that Wilson’s sentimental biopolitics renders the world as if a collection of living souvenirs – tokens by which to remember forms of life that will have been lost.     

Revisiting the “Ozone Hole” Metaphor: From Observational Window to Global Environmental Threat

In 1985, just over 30 years ago, the “ozone hole” made its appearance in the press as a truly global environmental threat. As one of the most important environmental issues of the twentieth century, the “ozone hole” is also a remarkable metaphorical, visual, and imaginary construction. This essay examines the historical trajectory of the famous “ozone hole” from its birth within the astronomical community at the beginning of the twentieth century to its contemporary framing as a global environmental threat. The article provides evidence why metaphors constitute a valuable object of historically informed studies of scientific practice, and shows in particular how metaphorical landscapes shift over time, mapping at the same time larger social and political developments. The essay ends by showing how scientific images and metaphorical framings interact and how they shape scientific and popular discourse on nature, as well as our understanding of the global environment.     

Muting the Voice of the Local in the Age of the Global: How Communication Practices Compromised Public Participation in India's Allain Dunhangan Environmental Impact Assessment

Public participation is widely lauded as a way to make environmental decisions more democratic, to improve their quality, and to enhance their legitimacy. Scholars and citizens around the world repeatedly complain, however, that public participation frequently serves primarily as a pro forma exercise to defend predetermined decisions rather than as a meaningful opportunity for the affected public to influence decision-making. These critiques persist despite considerable research suggesting ways to improve the quality of public participation. This essay explores this problem by analyzing citizen involvement in the environmental impact assessment (EIA) processes for the Allain Duhangan hydropower project in northern India. It describes how meaningful public involvement was compromised—despite repeated objections by citizens and independent consultants—by four communication practices: (1) failing to provide adequate access to information; (2) predetermining EIA outcomes by controlling the definition of issues (“definitional hegemony”); (3) privileging scientific/technical discourse; (4) utilizing “consultative” forms of communication that promote one-way flows of information rather than more interactive forms that encourage the joint construction of information and values. This study further argues that these practices persist because they serve as acts of power that privilege dominant actors and interests in the larger socio-political context. This analysis thus suggests that altering communication practices that compromise the quality of public participation may require attending to the interaction between communication practices, relations of power, and the larger socio-political context in which public participation takes place.     

Sporting Nature(s): Wildness,the Primitive,and Naturalizing Imagery in MMA and Sports Advertisements

This essay examines two Nike commercials, a TapOut commercial, and the proliferation of mixed martial arts (MMA) t-shirt visual culture, all of which symbolically link wildness and “nature” as primitivity to their particular sport contexts. MMA in particular, it is argued, is more symbolically available to symbolic discourses of the “natural” and the “primitive” because of the sport's technological minimalism. The MMA t-shirt is posited as a safe, masculine primitive performance, functioning as an expressive personal substitute (or supplement) to the analogous tattoos “worn” by many fighters and fans. Additionally, this paper reviews and connects several disparate bodies of literature, moving from a discussion of eco-critical principles for critiquing the cultural production of nature / the natural, to an assessment of “nature” as primitivity, and finally to highlight how critical analyses of sport and MMA implicate related categories. While environmental communication has addressed the place of “nature” in advertising, little has been written about how discourses of nature, gender, and the environment intersect with the highly mediatized culture of sports. This article adds to the subfield by initiating just such a critical discussion. Finally, I contend that one of the main ideological functions of the employment of nature imagery here is to implicitly authorize notions of wildness or the “primitive” in close association with a male animal ideology, and also to symbolically reinforce existing narratives which naturalize aggression. These advertisements posit, I argue, a metaphysical rather than realist ecological discourse, enabling an unsustainable narrative of the naturalness of human-on-human violence and aggression.     

Energy Futures: Five Dilemmas of the Practice of Anticipatory Governance

Public participation has become standard practice in both environmental communication and science and technology studies, with such engagement increasingly moving “upstream” to the early stages of technological development. One framework for these activities is anticipatory governance, in which foresight and public and stakeholder engagement are used to reflect on—and direct—the impacts of new technology. In this essay we draw on our experience of anticipatory governance, in the shape of the “NanoFutures” project on energy futures, to present a reflexive analysis of engagement and deliberation. We draw out five tensions of the practice of deliberation on energy technologies. Through tracing the lineages of these dilemmas, we discuss some of the implications of these tensions for the practice of civic engagement and deliberation in a set of questions for this community of practitioner-scholars.     

Anthropomorphic Anthropocentrism and the Rhetoric of Blackfish

The documentary film Blackfish has made a splash at the box office, impacting millions of viewers and prompting calls to legislatively prohibit orcas from being held in captive environments. This essay analyzes Blackfish in terms of its anthropomorphic communication techniques that attribute human qualities to orcas. We introduce the term “anthropomorphic anthropocentrism” to argue that the anthropomorphic construction of orcas in Blackfish may well be a story that is more about what it means to be human than a story about what it means to be orca. Furthermore, we explain the importance of anthropomorphic anthropocentrism as an analytical tool that navigates environmental and ecological frameworks. We conclude that anthropomorphic anthropocentrism’s analysis of anthropomorphic rhetoric and the human epistemological assumptions it reflects, when taken together, offer significant insights into the ways environmental communication creates and/or disrupts human–nature relationships.     

Baudrillard and Our Destiny with the Natural World: Fatal Strategies for Environmental Communication

Drawing on the writings of Jean Baudrillard, the purpose of this essay is to suggest a set of communication practices that promote a different way of thinking about the earth–human relationship. Baudrillard's “fatal strategies” are developed into concepts of intersubjectivity, seduction, and sorcery, which when used in conjunction with more traditional, logical rhetorical appeals, can produce powerful appeals for environmental change. To illustrate, we explore how these strategies are used in two exemplars of environmental discourse: Rachel Carson's Silent Spring and Al Gore's documentary, An Inconvenient Truth.     

Common Values and Themes for Grazed Open Spaces: “Plant Diversity” and “Watershed” as Communication Intersections for Agriculture and Conservation Groups?

ABSTRACT

Communicating about the use and management of open spaces occurs within a complex social environment replete with diverse stakeholder opinions and meta-narratives. For western US rangelands, production-based enterprises have been the traditional use but increasingly they are valued for ecosystem services such as water, recreation, biodiversity, and aesthetics which have led to additional conflict. We surveyed Wyoming-based members of six agricultural (Ag) and four environmental/conservation (Env/Con) groups to determine grazing-centric mutual exclusivity of special interests, common values, and emergent themes. We assessed 197 survey participants; 150 from Ag groups and 47 from Env/Con groups. Of 10 values assessed, “watershed” and “plant diversity” were similarly valued by both group types. These naturally dichotomous groups also agreed that communication and reliance on science are needed. Communication and conflict resolution about the use of open spaces can benefit from addressing social presuppositions and meta-narratives of broader audiences to facilitate effective dialogue and solutions.     

Goshute Native American Tribe and Nuclear Waste: Complexities and Contradictions of a Bounded-Constitutive Relationship

This essay examines discourse from members of the Skull Valley Goshute Native American tribe about the nuclear-waste proposal and tribal controversy. Building from Kinsella's “bounded-constitutive” theoretical model of communication, I argue the environment (material) is more than a context where Goshute culture and policy development (symbolic) plays out. Rather, environment, culture, and policy mutually define each other, and the material environment constrains Goshute culture. Instead of the symbolic unilaterally influencing the material, the material responds and acts to influence the symbolic. The symbolic becomes responsible to the material and vice versa as the relationship is multi-influential and interactive creating political, cultural, and environmental complexities and contradictions while fueling intra-tribal conflict.